How To Create Janitorial Sales Leads

May 29, 2017Download as PPTX, PDF1 like585 views

This presentation is on how to create janitorial sales leads using landing pages. The target prospect here is property managers and property management firms. With landing pages we can create very specific messages to very specific prospects for janitorial, commercial cleaning and carpet cleaning leads. In this example we used testimonials as the value proposition

How To Create Janitorial Sales Leads
Targeting Property Managers With Landing Pages
Method Clean Solutions

Creating a landing page for property managers
This is a presentation on how janitorial and
commercial cleaning businesses can create
landing pages for property managers and
property management firms, commercial
landlords.
Method Clean Solutions

What is a landing page?
We can create a landing page offsite through a
CRM on a separate host or directly on your
website. A landing page is just a page, single
web page.
Method Clean Solutions

Why?
• The point is you can
create very specific
messages for very
specific prospects
Method Clean Solutions

Watch How To Video
Method Clean Solutions

Property Managers
• In this case we are targeting
property managers.
• So right off the start we
want them to know we
specialize in servicing
property management firms
and then we show a picture
or image of what an average
commercial landlord looks
like.
Method Clean Solutions

Method Clean Solutions
Can also show a common building in your area

What is your niche?
Method Clean Solutions
Now some contractors focus on apartments or
condos and you would want to use an image
that reflects that specific niche.
Under the statement a good idea would be to
make a sub headline maybe of how many years
you have been in business or number of
accounts you have, etc.

Building Ideas Blog
Testimonials
• Down in the paragraph we
listed 2 testimonials that are
industry specific with names
and company name. This is
just one message, one
theme to try this time.

Sample
Method Clean Solutions

Value Proposition
Method Clean Solutions
You can make 3,4 or even 5 different value
propositions, maybe next time the focus will
be on a technical angle or a service angle.
Lets say you offer 24/7 hour rapid response
time, this would be a great message for
service to explain and educate prospects on.

Value Proposition
Method Clean Solutions
Every prospect is motivated by different things, this
is why its best to come up with several different
themes covering the basics. For example: technical,
service, value and client testimonials.
If you are already reaching out to someone 4-5-6
times a year we can just keep flipping the different
themes looking for a hot button.

Top 10 Commercial Carpet Cleaning
Marketing Strategies
Method Clean Solutions

Final
• Down in bottom I like to give options, at this
point not everybody will be sold. This is the
place to offer options to explore more, learn
more about another subject.
• Can just segue into a technical page for
example. Ultimately the goal is to fill out the
form and schedule the appointment.
Method Clean Solutions

Share A Link
---------
Method Clean Solutions

Looking to add more janitorial
accounts?
Finally a sales & marketing
platform specifically for
the commercial market
Learn More
Method Clean Solutions

This document discusses using sales letters to prospect for commercial cleaning accounts. It provides tips for sales letters, including getting the correct contact name, identifying decision makers, handwriting contact information on envelopes, using colorful envelopes, and including headlines, benefits of regular service, company information, and testimonials. Sample letter components are outlined, such as introducing problems customers may face, benefits of a routine cleaning program, and concluding by emphasizing the value of a yearly cleaning plan.

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How To Create Janitorial Sales Leads

1. How To Create Janitorial Sales Leads Targeting Property Managers With Landing Pages Method Clean Solutions

2. Creating a landing page for property managers This is a presentation on how janitorial and commercial cleaning businesses can create landing pages for property managers and property management firms, commercial landlords. Method Clean Solutions

3. What is a landing page? We can create a landing page offsite through a CRM on a separate host or directly on your website. A landing page is just a page, single web page. Method Clean Solutions

4. Why? • The point is you can create very specific messages for very specific prospects Method Clean Solutions

5. Watch How To Video Method Clean Solutions

6. Property Managers • In this case we are targeting property managers. • So right off the start we want them to know we specialize in servicing property management firms and then we show a picture or image of what an average commercial landlord looks like. Method Clean Solutions

7. Method Clean Solutions Can also show a common building in your area

8. What is your niche? Method Clean Solutions Now some contractors focus on apartments or condos and you would want to use an image that reflects that specific niche. Under the statement a good idea would be to make a sub headline maybe of how many years you have been in business or number of accounts you have, etc.

9. Method Clean Solutions

10. Building Ideas Blog Testimonials • Down in the paragraph we listed 2 testimonials that are industry specific with names and company name. This is just one message, one theme to try this time.  Sample Method Clean Solutions

11. Value Proposition Method Clean Solutions You can make 3,4 or even 5 different value propositions, maybe next time the focus will be on a technical angle or a service angle. Lets say you offer 24/7 hour rapid response time, this would be a great message for service to explain and educate prospects on.

12. Value Proposition Method Clean Solutions Every prospect is motivated by different things, this is why its best to come up with several different themes covering the basics. For example: technical, service, value and client testimonials. If you are already reaching out to someone 4-5-6 times a year we can just keep flipping the different themes looking for a hot button.

13. Top 10 Commercial Carpet Cleaning Marketing Strategies Method Clean Solutions

14. Final • Down in bottom I like to give options, at this point not everybody will be sold. This is the place to offer options to explore more, learn more about another subject. • Can just segue into a technical page for example. Ultimately the goal is to fill out the form and schedule the appointment. Method Clean Solutions

15. Share A Link --------- Method Clean Solutions

16. Looking to add more janitorial accounts? Finally a sales & marketing platform specifically for the commercial market Learn More Method Clean Solutions

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How To Create Janitorial Sales Leads

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