Sample Cleaning Sales Letter
3 likes4,573 views
This document discusses using sales letters to prospect for commercial cleaning accounts. It provides tips for sales letters, including getting the correct contact name, identifying decision makers, handwriting contact information on envelopes, using colorful envelopes, and including headlines, benefits of regular service, company information, and testimonials. Sample letter components are outlined, such as introducing problems customers may face, benefits of a routine cleaning program, and concluding by emphasizing the value of a yearly cleaning plan.
More Related Content
Similar to Sample Cleaning Sales Letter (20)
More from shane deubell (12)
Recently uploaded (11)
Sample Cleaning Sales Letter
- 1. Sample Sales Letter For Commercial Cleaning Prospects Shane Deubell
- 2. Using Sales Letters For Commercial Cleaning Prospects This is an E book on using sales letters for prospecting commercial accounts. Sales letters can be used for commercial cleaning, janitorial, tile cleaning, carpet cleaning or any other specialty cleaning service focused on generating commercial leads. I love sales letters for follow up, this is just my personal opinion and experience. The main challenge is making sure we have the decision makers name and correct spelling. Method Clean Solutions| http://methodcleanbiz.com
- 3. Who Is The Decision Maker? In the cleaning business this position can cover many different titles from office manager, facility manager, purchasing department and 5 others. You can make the argument that in specific industries, we know from experience who usually handles the vendors. Using Sales Letters For Commercial Carpet Cleaning Prospects
- 4. Envelope Marketing Best Envelope Marketing This is an example of a standard business envelope with our logo and mailing address. One variable that can help get it opened is handwriting the contact information, this is probably 50 years old but still effective. In our case handwriting works out great because the number of mailings is pretty small and targeted, a carpet cleaning business mailing out thousands might be impractical. Using Sales Letters For Commercial Carpet Cleaning Prospects
- 5. Hard To Reach Prospects Today, with so much marketing going towards email marketing we can make a valid argument that to stand out a personal letter can really work. Just looking at my own I receive 50 emails a day easy but only a personal letter maybe 1x month. Now weather you include a sell sheet/ brochure or just a letter by itself is personal choice, we never saw any numbers that jumped out with or without a sales aid attached. Using Sales Letters For Commercial Carpet Cleaning Prospects
- 6. Colored Envelopes Some marketers have proposed using colored envelopes or oversized to help stand out more. This sounds like a great idea to me especially for a cold direct mail campaign but in our case we know who the contact is and will handwrite out the contact info. The chances of someone opening is pretty good provided they are indeed the decision maker and have a need in the near future. I never personally used colored envelopes but think its a great idea to test. Using Sales Letters For Commercial Carpet Cleaning Prospects
- 7. How To Video See Sales Letter Using Sales Letters For Commercial Carpet Cleaning Prospects
- 8. Read Full Blog >> Building !deas Some other multipliers are mailing to members of an association you belong to like chamber of commerce, industry trade group, referrals and having previous communication with the prospect maybe through social media or say a networking event. Using Sales Letters For Commercial Carpet Cleaning Prospects
- 9. Sample Letter Headline At the top even before addressing the contact we started with a headline, Dont let the condition of your carpet cost you. The headline is supposed to encapsulate or summarize what the content will be about and/or generate interest. I like to start off a greeting like a conversation Hello Doug or Hi Doug and then begin the first paragraph. Using Sales Letters For Commercial Carpet Cleaning Prospects
- 10. Using Sales Letters For Commercial Carpet Cleaning Prospects The first paragraph is a brief introduction and then pointing out some common problems they might encounter. Now this will change based on the service and prospect, a doctors office might need different hot buttons from a restaurant or manufacturing plant. This prospect was general office covering several industries so we had to be vague. When looking for hot topics be practical and just list the problems you see on a regular basis or questions people ask during estimates. Using Sales Letters For Commercial Carpet Cleaning Prospects
- 11. Planting The Seed Next paragraph we are trying to plant the seed for setting up a regular routine or rotation. The main benefit of commercial work is scheduling jobs throughout the year, not only does it carpet or floor become easier to clean but we are also creating dedicated revenue also. The following areas are used for introducing ourselves by name, company and listing our main services. This is also a great space to point out any awards, certifications, years in business etc. Using Sales Letters For Commercial Carpet Cleaning Prospects
- 12. Methodcleanbiz.com This final space can be used in several different ways, one way to look at it is technical, service and testimonials. In this sample sales letter we used a technical point of encapsulation carpet cleaning, that is just an example and not meant to be the only way. Best case scenario we should map out a schedule of mailings throughout the year and keep changing them up searching for that hot button. Technical might be a method, service can be emergency service 24/7 and a testimonial of a customer in a similar industry, group or geographic area. Nobody can come up with a single message to cover every prospect so the best path is to assume you dont know and cover them all. Using Sales Letters For Commercial Carpet Cleaning Prospects
- 13. Conclusion Final paragraph is going back to creating a routine, pointing out that setting up a carpet cleaning program that runs throughout the year is actually less expensive than waiting until the building is a mess. Sales letters can be a great way to connect with prospects in carpet cleaning, janitorial and tile cleaning services. The key is finding the right time to use them in the sales cycle and having the contacts name. Using Sales Letters For Commercial Carpet Cleaning Prospects
- 14. Schedule FREE Demo Looking to add more commercial cleaning accounts? Finally a sales & marketing platform specifically for the commercial market Commercial Cleaning|Carpet Cleaning|Janitorial Learn more Using Sales Letters For Commercial Carpet Cleaning Prospects