06 La Carta

Sep 10, 20070 likes584 views

Rafael Cañete Ramirez

Comercial AF1

La carta i el comunicat intern Aspectes generals

Avui La carta, aspectes generals . Objectius Presentació visual y parts de la carta El to Regles bàsiques de redacció Errors

Objectius Reflecteix la nostra imatge La primera impressió es visual i cal tenir cura Comunicar un missatge El missatge deu causar una reacció al lector Suscitar la seva atenció amb interès Al finalitzar reafirmar el missatge

Presentació visual Paper. A4 Marges més habituals: 10mm 50mm 40mm 25mm

Parts de la carta (1) Capçalera. Exterior: Ha de incloure el domicili legal Pot estar pre-imprès amb la imatge corporativa Codi de identificació (optatiu) D.C. 059/03 Carta 59 de l’any 2003 del Dept . Comercial Lloc i data

Parts de la carta (2) Destinatari Intermediari (optatiu) Si va adreçada a una persona però sabem que passarà per mans d’altres (A l’atenció o bé At.) Referència (optatiu) A sota del destinatari, es una síntesi (Ref.: Pla de Marketing)

Parts de la carta (3) Text Adjunts (optatiu) (Documents, catàlegs,...) Signatura i càrrec Còpies (optatiu) C.C. Seguit del destinatari C.C. Senyora Alicia Martos Font. Cap de Gestió Postdata (optatiu)

AQUABA Sant Pius X, 08900 L’Hospitalet L’Hospitalet, 22 de febrer de 2003 Senyor Marc Lluc Alvarado Gerent de MAGATZEMS LOSADA Avgda. De Maó, 4 08700 Sant Feliu (Barcelona) Ref.: Convenció de Vendes At. Senyora Alicia Font Sobrino Tinc el plaer de informar-li que la propera Convenció de Vendes de la nostra empresa, convocada per a la setmana del 24 al 28 de març de 2003, i per a la qual us havíem convidat, ha estat suspesa definitivament. En qualitat de distribuïdors del nostres productes considerem de inestimable interès mantenir-los informats de les nostres novetats. A tal efecte, l’adjunto un catàleg il·lustrat per a Vd. I un altre per al Senyor Carles Giménez Navarro, Cap de Vendes, en el que podran comprovar els avanços de les nostres línies de producte. Prego disculpes per les molèsties que us hem pogut causar. Rebi una cordial salutació. T (93) 678 78 78 Fx (93) 678 79 79 aquaba@info.net http://www.aquaba.net Ferran Soler Amparo Director Adjs: 2 catàlegs C.C. Senyor Carles Giménez Navarro, Cap de Vendes

El to Positiu, optimista, directe Amb naturalitat No utilitzar en excés les fórmules de protocol “ Sempre a la seva disposició” per “ Atentament, ” En un avis de impagats “ Desitgem que no demorin el pagament indegudament, ” (fem creure que hi ha altres maneres de endarrerir-lo indegudament) Millor :“Esperem que compleixi el pagament”.

Regles fonamentals Clara Sense ambigüitat o doble sentit, sense tecnicismes Complerta Si el client te la necessitat de posar-se en contacte amb tu, ha faltat informació Concisa Frases curtes , “No andar con rodeos” Correcta En contingut i forma (Sintaxis, ortografia, significat) Considerada Cal evitar paraules amb càrrega d’emocions negatives

Errors (1) Ser poc clar o informar de manera insuficient Desconsideració Un impagat tractar-lo com un malentès i no com un acte de mala fe En situacions alienes donar la sensació de poc control i anar a remolc

Errors (2) En rectificacions o reclamacions no tenir en compte aspectes legals Si ens demanen alguna cosa, no contestar per evitar el compromís Tancament, donar massa explicacions que emmascarin els fets

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06 La Carta

1. La carta i el comunicat intern Aspectes generals

2. Avui La carta, aspectes generals . Objectius Presentació visual y parts de la carta El to Regles bàsiques de redacció Errors

3. Objectius Reflecteix la nostra imatge La primera impressió es visual i cal tenir cura Comunicar un missatge El missatge deu causar una reacció al lector Suscitar la seva atenció amb interès Al finalitzar reafirmar el missatge

4. Presentació visual Paper. A4 Marges més habituals: 10mm 50mm 40mm 25mm

5. Parts de la carta (1) Capçalera. Exterior: Ha de incloure el domicili legal Pot estar pre-imprès amb la imatge corporativa Codi de identificació (optatiu) D.C. 059/03 Carta 59 de l’any 2003 del Dept . Comercial Lloc i data

6. Parts de la carta (2) Destinatari Intermediari (optatiu) Si va adreçada a una persona però sabem que passarà per mans d’altres (A l’atenció o bé At.) Referència (optatiu) A sota del destinatari, es una síntesi (Ref.: Pla de Marketing)

7. Parts de la carta (3) Text Adjunts (optatiu) (Documents, catàlegs,...) Signatura i càrrec Còpies (optatiu) C.C. Seguit del destinatari C.C. Senyora Alicia Martos Font. Cap de Gestió Postdata (optatiu)

8. AQUABA Sant Pius X, 08900 L’Hospitalet L’Hospitalet, 22 de febrer de 2003 Senyor Marc Lluc Alvarado Gerent de MAGATZEMS LOSADA Avgda. De Maó, 4 08700 Sant Feliu (Barcelona) Ref.: Convenció de Vendes At. Senyora Alicia Font Sobrino Tinc el plaer de informar-li que la propera Convenció de Vendes de la nostra empresa, convocada per a la setmana del 24 al 28 de març de 2003, i per a la qual us havíem convidat, ha estat suspesa definitivament. En qualitat de distribuïdors del nostres productes considerem de inestimable interès mantenir-los informats de les nostres novetats. A tal efecte, l’adjunto un catàleg il·lustrat per a Vd. I un altre per al Senyor Carles Giménez Navarro, Cap de Vendes, en el que podran comprovar els avanços de les nostres línies de producte. Prego disculpes per les molèsties que us hem pogut causar. Rebi una cordial salutació. T (93) 678 78 78 Fx (93) 678 79 79 aquaba@info.net http://www.aquaba.net Ferran Soler Amparo Director Adjs: 2 catàlegs C.C. Senyor Carles Giménez Navarro, Cap de Vendes

9. El to Positiu, optimista, directe Amb naturalitat No utilitzar en excés les fórmules de protocol “ Sempre a la seva disposició” per “ Atentament, ” En un avis de impagats “ Desitgem que no demorin el pagament indegudament, ” (fem creure que hi ha altres maneres de endarrerir-lo indegudament) Millor :“Esperem que compleixi el pagament”.

10. Regles fonamentals Clara Sense ambigüitat o doble sentit, sense tecnicismes Complerta Si el client te la necessitat de posar-se en contacte amb tu, ha faltat informació Concisa Frases curtes , “No andar con rodeos” Correcta En contingut i forma (Sintaxis, ortografia, significat) Considerada Cal evitar paraules amb càrrega d’emocions negatives

11. Errors (1) Ser poc clar o informar de manera insuficient Desconsideració Un impagat tractar-lo com un malentès i no com un acte de mala fe En situacions alienes donar la sensació de poc control i anar a remolc

12. Errors (2) En rectificacions o reclamacions no tenir en compte aspectes legals Si ens demanen alguna cosa, no contestar per evitar el compromís Tancament, donar massa explicacions que emmascarin els fets

13. 20’ Gràcies, fins d’aquí a una estona

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06 La Carta

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