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Territorial Intelligence, a new Regional
Organization for Competitiveness and
              Attractiveness

               Yulie NIKULINA
              Philippe GEFFROY
                 Yaroslavl
                May 25 2012
Summary



       If you don t plan for the future, be sure you wont have one !
                                                      (Ben Gilad)



            1       Concept

            2       Rule and organization

            3       Case study TI applied



MAY 2012
YAROSLAVL       Page 2   Territorial Intelligence For Russian Regions - LKW
Concept
        What do we call Territorial Intelligence ?



A policy aiming at the competitive development of a local or regional
territory through supporting enterprises and public developers by the use
of CI methodologies and tools. This policy aims at,

 producing knowledge,
 developing CI teaching,
 organizing security and trust on internet,
 promoting the competitive and cultural advantage of the territory




     Results of the TI process provides strategic information used for strategic
            objectives, operational objectives and Territorial Marketing.

MAY 2012
YAROSLAVL    Page 3   Territorial Intelligence For Russian Regions - LKW
Rule and organization
 2
            Results expected of such a policy




A TI policy is based on a permanent analysis capacity and organization

 Strategic watch system
 Capacity to articulate long term techniques like forsight with short term
  techniques of real time information and alert tracking and analysis.
 Economic or social intelligence brings to your organization the capacity to
  learn from others.




                 Here ICT and dedicated data-mining software are useful.


MAY 2012
YAROSLAVL        Page 4   Territorial Intelligence For Russian Regions - LKW
Rule and organization
 2
            Origins of Strategic Information Provided by the TI Organization




MAY 2012
YAROSLAVL        Page 5   Territorial Intelligence For Russian Regions - LKW
Rule and organization
 2
            Impacts on the regional decision making process
Regional Organization Improvement
Offering a major process to understand well the complex and rapid evolution of the
environment changes, for a better management of the regional organization (ROI)
Anticipation and creativity

Economic or social intelligence creates                                        innovative perception based on
interpretative skills.
Networking for a better understanding

Open source intelligence analysis and information diffusion dedicated to the
regional players such an approach needs networks of sensory, remote sensing
organizations or so called experts for watching.
Strategy

Decision making process enhanced and improved, it gives your organization the
capacity to catch early warning signals.

MAY 2012
YAROSLAVL        Page 6   Territorial Intelligence For Russian Regions - LKW
Rule and organization
 2
            What do we need for setting up a TI policy ?


A shared Governance with local public/private players
 Under a national authority of the Ministry in charge of the regional development,
 Under the authority of the dedicated regional council/government,
 A Regional Strategic Steering Committee (Economic, educational, social
  decision-maker representatives of the Region).

HR and technological means
 Territorial Intelligence Organization management,
 Territorial Intelligence Network and autonomous experts for analysis the trends;
 Regional Information system, method for diagnosis, evaluation and observation,
 A well (realistic) knowing of the regional potential (strength and weaknesses ) in
  the field of public policy, economic, social and technologies.



MAY 2012
YAROSLAVL        Page 7   Territorial Intelligence For Russian Regions - LKW
Rule and organization
 2
            How TI runs ? Common Model of Organization of EU regions




MAY 2012
YAROSLAVL        Page 8   Territorial Intelligence For Russian Regions - LKW
Case study TI applied
 3
            Quebec Region and its Tourism Intelligence Network


Context :
The Tourism Intelligence Network is an organization devoted to strategic intelligence
gathering in the field of tourism. It was launched on January 30, 2004, by the Transat
Chair in Tourism at the Universit辿 du Qu辿bec  Montr辿al (UQAM) School of Business
Administration, with the financial support of Canada Economic Development Quebec
Regions and Tourisme Qu辿bec.
The Mission
To locate, gather, analyze and distribute value-added information to enhance the
Quebec tourism industrys competitiveness and help its decision-makers develop
forward-looking strategies.
The Goal
To help local businesses find innovative ways to develop, manage and market their
products and services

MAY 2012
YAROSLAVL        Page 9   Territorial Intelligence For Russian Regions - LKW
Case studies TI applied
 3
            Quebec Region and its Tourism Intelligence Network

How it runs
Intelligence is gathered constantly and with a long-term perspective.
Research findings are published as they are compiled, in the form of short reports
distributed to Network subscribers in a bimonthly e-newsletter: the Globe-Veilleur.
Services
        Talks and lectures
        Library and documentation services
        On-site strategic thinking sessions for businesses
        Intelligence gathering in various specific fields, trend notes, benchmark notes,
       business notes, etc.
The team

10 specialists constantly provide their analysis of the situation by business
intelligence notes, trends notes, training, conferences, 

MAY 2012
YAROSLAVL       Page 10   Territorial Intelligence For Russian Regions - LKW
Thank you for your attention




MAY 2012
YAROSLAVL   Page 11   Territorial Intelligence For Russian Regions - LKW

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12 it iaroslavl lkw

  • 1. Territorial Intelligence, a new Regional Organization for Competitiveness and Attractiveness Yulie NIKULINA Philippe GEFFROY Yaroslavl May 25 2012
  • 2. Summary If you don t plan for the future, be sure you wont have one ! (Ben Gilad) 1 Concept 2 Rule and organization 3 Case study TI applied MAY 2012 YAROSLAVL Page 2 Territorial Intelligence For Russian Regions - LKW
  • 3. Concept What do we call Territorial Intelligence ? A policy aiming at the competitive development of a local or regional territory through supporting enterprises and public developers by the use of CI methodologies and tools. This policy aims at, producing knowledge, developing CI teaching, organizing security and trust on internet, promoting the competitive and cultural advantage of the territory Results of the TI process provides strategic information used for strategic objectives, operational objectives and Territorial Marketing. MAY 2012 YAROSLAVL Page 3 Territorial Intelligence For Russian Regions - LKW
  • 4. Rule and organization 2 Results expected of such a policy A TI policy is based on a permanent analysis capacity and organization Strategic watch system Capacity to articulate long term techniques like forsight with short term techniques of real time information and alert tracking and analysis. Economic or social intelligence brings to your organization the capacity to learn from others. Here ICT and dedicated data-mining software are useful. MAY 2012 YAROSLAVL Page 4 Territorial Intelligence For Russian Regions - LKW
  • 5. Rule and organization 2 Origins of Strategic Information Provided by the TI Organization MAY 2012 YAROSLAVL Page 5 Territorial Intelligence For Russian Regions - LKW
  • 6. Rule and organization 2 Impacts on the regional decision making process Regional Organization Improvement Offering a major process to understand well the complex and rapid evolution of the environment changes, for a better management of the regional organization (ROI) Anticipation and creativity Economic or social intelligence creates innovative perception based on interpretative skills. Networking for a better understanding Open source intelligence analysis and information diffusion dedicated to the regional players such an approach needs networks of sensory, remote sensing organizations or so called experts for watching. Strategy Decision making process enhanced and improved, it gives your organization the capacity to catch early warning signals. MAY 2012 YAROSLAVL Page 6 Territorial Intelligence For Russian Regions - LKW
  • 7. Rule and organization 2 What do we need for setting up a TI policy ? A shared Governance with local public/private players Under a national authority of the Ministry in charge of the regional development, Under the authority of the dedicated regional council/government, A Regional Strategic Steering Committee (Economic, educational, social decision-maker representatives of the Region). HR and technological means Territorial Intelligence Organization management, Territorial Intelligence Network and autonomous experts for analysis the trends; Regional Information system, method for diagnosis, evaluation and observation, A well (realistic) knowing of the regional potential (strength and weaknesses ) in the field of public policy, economic, social and technologies. MAY 2012 YAROSLAVL Page 7 Territorial Intelligence For Russian Regions - LKW
  • 8. Rule and organization 2 How TI runs ? Common Model of Organization of EU regions MAY 2012 YAROSLAVL Page 8 Territorial Intelligence For Russian Regions - LKW
  • 9. Case study TI applied 3 Quebec Region and its Tourism Intelligence Network Context : The Tourism Intelligence Network is an organization devoted to strategic intelligence gathering in the field of tourism. It was launched on January 30, 2004, by the Transat Chair in Tourism at the Universit辿 du Qu辿bec Montr辿al (UQAM) School of Business Administration, with the financial support of Canada Economic Development Quebec Regions and Tourisme Qu辿bec. The Mission To locate, gather, analyze and distribute value-added information to enhance the Quebec tourism industrys competitiveness and help its decision-makers develop forward-looking strategies. The Goal To help local businesses find innovative ways to develop, manage and market their products and services MAY 2012 YAROSLAVL Page 9 Territorial Intelligence For Russian Regions - LKW
  • 10. Case studies TI applied 3 Quebec Region and its Tourism Intelligence Network How it runs Intelligence is gathered constantly and with a long-term perspective. Research findings are published as they are compiled, in the form of short reports distributed to Network subscribers in a bimonthly e-newsletter: the Globe-Veilleur. Services Talks and lectures Library and documentation services On-site strategic thinking sessions for businesses Intelligence gathering in various specific fields, trend notes, benchmark notes, business notes, etc. The team 10 specialists constantly provide their analysis of the situation by business intelligence notes, trends notes, training, conferences, MAY 2012 YAROSLAVL Page 10 Territorial Intelligence For Russian Regions - LKW
  • 11. Thank you for your attention MAY 2012 YAROSLAVL Page 11 Territorial Intelligence For Russian Regions - LKW