The retail fashion industry is increasingly moving online, with e-retail spending projected to rise 62% by 2016. Personalized shopping experiences, flexible shipping options, and flash deals are some of the leading online retail trends. Emerging technologies like motion tracking and seamless social media integration are also transforming the industry. Many fashion brands and retailers are leveraging social media and group buying platforms to engage customers and drive sales. Over 1 billion people worldwide now use social media, mostly on mobile devices, and social media is influencing purchase decisions for many consumers.
The retail fashion industry is increasingly moving online, with e-retail spending projected to rise 62% by 2016. Personalized shopping experiences, flexible shipping options, and flash deals are some of the leading online retail trends. Emerging technologies like motion tracking and seamless social media integration are also transforming the industry. Many fashion brands and retailers are leveraging social media and group buying platforms to engage customers and drive sales. Over 1 billion people worldwide now use social media, mostly on mobile devices, and social media is influencing purchase decisions for many consumers.