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Using emotional content to engage your audience online
Using emotional content to engage your audience onlineRob MansfieldRob Mansfield gave a presentation on engaging digital communications for an organization focused on helping elderly people. He discussed how stereotypes of older adults need to be challenged, and content should provoke emotions instead of being patronizing. His research also showed that content needs to be tailored to different social media channels, with websites providing information, Facebook prioritizing entertainment, and Twitter focusing on quick updates. Overall, he recommended engaging audiences emotionally, clearly calling them to action, and reciprocating support through personalized thanks.
How Age UK uses Facebook
How Age UK uses FacebookRob MansfieldAge UK uses Facebook to engage its target audience of older people in the UK. It aims to build ongoing relationships, reach new supporters, drive traffic to its main website, and sell products and services. Content that performs well includes campaigns, topical news stories, and lighthearted updates, while international work sees poor engagement. Success is measured both quantitatively, such as increased likes and click-throughs, and qualitatively, through feedback and connections between people.
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˥♥˥jennybabeThis short poem describes falling in love with someone gradually without realizing it. The speaker thinks about their crush every day and is happy when they start talking. They are surprised when they end up holding hands, and are stunned when their crush confesses their love, as they didn't notice they had already begun dating. The poem expresses the speaker's deep love for this person.
Road To Acquisition (E)
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Lightning talk - London Content Strategy Meet Up: Feb 2013
Lightning talk - London Content Strategy Meet Up: Feb 2013Rob MansfieldAge UK changed its online donation culture in 2012/13 which led to an almost 900% increase in donations for its Spread the Warmth campaign, raising £70k compared to £8k the previous year. The average donation amount also increased by 350%, from £15 to £53. Age UK found success by defining its end goal, being willing to break conventions with its donation page design that focused on calls to action over navigation, and keeping messages focused on its mission.
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Análise institucional
Análise institucionalÍtalo NunesIn 3 sentences or less:
The document discusses a disagreement between two individuals, John and Mary, over a work project. John feels Mary has not pulled her weight, while Mary argues she has contributed as agreed. They bring the issue to their manager, who must determine how to resolve the dispute and keep the project on track.
9 ways magazines can help your content strategy
9 ways magazines can help your content strategyRob MansfieldMagazines can teach content strategists 9 lessons: 1) Research readers, 2) Design compelling covers, 3) Develop a consistent voice, 4) Include regular features, 5) Use visuals creatively within budgets, 6) Find new angles on topics, 7) Add humor where appropriate, 8) Develop a distinctive personality through columns and editors' letters, and 9) Consider feedback critically but don't overreact to any single comment. The document outlines these 9 points magazines employ to engage audiences that content strategists can apply online.
Making the most of your evergreen content
Making the most of your evergreen contentRob MansfieldForget your sexy viral marketing campaigns - you need to spend time on your hygiene content. The content that powers your site and is the reason people visit you in the first place.
Fv Brd Pres 2 04 10
Fv Brd Pres 2 04 10Fairview SchoolFairview Elementary School is a high performing school that strives for excellence in academics, character development, and student opportunities. It has received several awards and recognitions for its sustained academic achievement, student-teacher ratios, and educational environment. The school focuses on differentiated instruction, data-driven planning, interventions, and incorporating technology to enhance learning. Goals for the current year include improving reading and writing scores, expanding the use of technology, and implementing social-emotional learning standards. Students have many opportunities to learn through clubs, arts, athletics, and community engagement activities. The talented and dedicated staff work to support each child's growth. Parents also greatly contribute to the school's success through volunteer efforts.
Digital inclusion & older people
Digital inclusion & older peopleRob MansfieldOver-60s now make up around 15 million people in the UK and will continue growing significantly. While generations are becoming more digitally engaged over time, many over-75s remain offline due to barriers like lack of understanding of benefits, concerns over security, and preference for familiar routines. However, initiatives like Age UK's Down Memory Lane project show that focusing training on interests like reminiscence and using tablets can help older people gain confidence and skills while bringing social benefits. More support is still needed to address cost and resource barriers to digital inclusion as technology continues advancing.
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Orientacion[1]guestf7d8aEste documento proporciona instrucciones para una actividad escolar sobre orientación en la naturaleza. Los estudiantes aprenderán a usar mapas y brújulas para orientarse y encontrar puntos en un mapa. Se dividirán en grupos para investigar sobre el uso de estas herramientas y clubes de orientación locales. Luego compartirán lo que aprendieron y serán evaluados sobre sus habilidades para usar mapas y brújulas.
Linked In Presentation Jack
Linked In Presentation Jackjackroddy1The document summarizes the amenities and facilities of the Holiday Inn Albany on Wolf Road. It details standard room amenities as well as upgraded room options. Business services and recreational facilities are also mentioned, including pools, a fitness center, and meeting rooms ranging from large ballrooms to smaller breakout spaces. Onsite dining, lounge, and event planning services are highlighted. Contact information is provided to inquire about booking meetings at the hotel.
Etude Adyoulike/Ifop "Les français et la publicité en ligne"Cedric BuissonEnquête 2013 sur les français et la publicité sur Internet, perceptions et attentes.
Web { Design Project } ManagementDavid RoessliPrésentation sur la “prise en charge d'un projet web - ce qui fait la différence” préparée pour les Atelier Nomades à Genève (9 juillet 2010)
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Análise institucional
Análise institucionalÍtalo NunesIn 3 sentences or less:
The document discusses a disagreement between two individuals, John and Mary, over a work project. John feels Mary has not pulled her weight, while Mary argues she has contributed as agreed. They bring the issue to their manager, who must determine how to resolve the dispute and keep the project on track.
9 ways magazines can help your content strategy
9 ways magazines can help your content strategyRob MansfieldMagazines can teach content strategists 9 lessons: 1) Research readers, 2) Design compelling covers, 3) Develop a consistent voice, 4) Include regular features, 5) Use visuals creatively within budgets, 6) Find new angles on topics, 7) Add humor where appropriate, 8) Develop a distinctive personality through columns and editors' letters, and 9) Consider feedback critically but don't overreact to any single comment. The document outlines these 9 points magazines employ to engage audiences that content strategists can apply online.
Making the most of your evergreen content
Making the most of your evergreen contentRob MansfieldForget your sexy viral marketing campaigns - you need to spend time on your hygiene content. The content that powers your site and is the reason people visit you in the first place.
Fv Brd Pres 2 04 10
Fv Brd Pres 2 04 10Fairview SchoolFairview Elementary School is a high performing school that strives for excellence in academics, character development, and student opportunities. It has received several awards and recognitions for its sustained academic achievement, student-teacher ratios, and educational environment. The school focuses on differentiated instruction, data-driven planning, interventions, and incorporating technology to enhance learning. Goals for the current year include improving reading and writing scores, expanding the use of technology, and implementing social-emotional learning standards. Students have many opportunities to learn through clubs, arts, athletics, and community engagement activities. The talented and dedicated staff work to support each child's growth. Parents also greatly contribute to the school's success through volunteer efforts.
Digital inclusion & older people
Digital inclusion & older peopleRob MansfieldOver-60s now make up around 15 million people in the UK and will continue growing significantly. While generations are becoming more digitally engaged over time, many over-75s remain offline due to barriers like lack of understanding of benefits, concerns over security, and preference for familiar routines. However, initiatives like Age UK's Down Memory Lane project show that focusing training on interests like reminiscence and using tablets can help older people gain confidence and skills while bringing social benefits. More support is still needed to address cost and resource barriers to digital inclusion as technology continues advancing.
Orientacion[1]guestf7d8aEste documento proporciona instrucciones para una actividad escolar sobre orientación en la naturaleza. Los estudiantes aprenderán a usar mapas y brújulas para orientarse y encontrar puntos en un mapa. Se dividirán en grupos para investigar sobre el uso de estas herramientas y clubes de orientación locales. Luego compartirán lo que aprendieron y serán evaluados sobre sus habilidades para usar mapas y brújulas.
Linked In Presentation Jack
Linked In Presentation Jackjackroddy1The document summarizes the amenities and facilities of the Holiday Inn Albany on Wolf Road. It details standard room amenities as well as upgraded room options. Business services and recreational facilities are also mentioned, including pools, a fitness center, and meeting rooms ranging from large ballrooms to smaller breakout spaces. Onsite dining, lounge, and event planning services are highlighted. Contact information is provided to inquire about booking meetings at the hotel.
Etude Adyoulike/Ifop "Les français et la publicité en ligne"Cedric BuissonEnquête 2013 sur les français et la publicité sur Internet, perceptions et attentes.
Web { Design Project } ManagementDavid RoessliPrésentation sur la “prise en charge d'un projet web - ce qui fait la différence” préparée pour les Atelier Nomades à Genève (9 juillet 2010)
9 ways magazines can help your content strategy
9 ways magazines can help your content strategyRob Mansfield
Orientacion[1]guestf7d8a
Etude Adyoulike/Ifop "Les français et la publicité en ligne"Cedric Buisson
Web { Design Project } ManagementDavid Roessli
2학기기말 국 수 과골든벨문제양식
- 2. 1. 인물이 추구하는 삶을 아는 것이 중요한 이유는 ? 글의 주제와 관련있어서
- 3. 2. 원주율은 숫자 몇인가 ? 3.14
- 4. 3. 원주 구하는 공식을 써보시오 . 지름 X 3.14
- 5. 4. 물속의 물체의 무게는 무엇에 따라 달라지는가 ? 물에 잠기는 부피
- 6. 5. 수압은 언제 강해지는가 ? 깊을 때
- 7. 6. 물체가 물에 전부 잠기면 물속의 깊이가 무게변화에 영향은 주는가 ? 주지 않는다 .
- 8. 7. 태풍의 일기도 기호를 그려보시오 .
- 9. 8. 구름의 모습을 볼 수 있게 찍은 사진을 무엇이라 하는가 ? 구름 사진
- 10. 9. 일기도 기호에서 풍향 , 풍속 , 구름의 양을 나타내는 기호를 그려보시오 .
- 11. 10. 임무나 , 열기 , 색채를 ‘띄다’와 ‘띠다’ 중 무엇인가요 ? 띠다
- 12. 11. 스스로 양분을 만들어내는 생물을 무엇이라고 합니까 ? 생산자
- 13. 12. 먹고 먹히는 관계가 이어져 있는 것을 무엇이라고 합니까 ? 먹이연쇄
- 14. 13. 우주 상공에서 날씨를 관측하는 기구를 무엇이라 합니까 ? 기상위성
- 15. 14. 먹이피라미드에서 가장 많은 수를 차지하는 생태계구성요소는 무엇입니까 ? 생산자
- 16. 15. 원의 넓이 구하는 공식 ? 반지름 X 반지름 X 3.14
- 17. 16. 어떤 일이 생겨날 수 있는 수를 무엇이라고 하나요 ? 경우의 수
- 18. 17. 동전 10 원과 100 원을 던졌을 때 나올 수 있는 총 경우의 수는 몇가지 입니까 ? 4
- 19. 18. 태양과 지표면이 이루는 각을 무엇이라고 합니까 ? 태양의 고도
- 20. 19. 하루 중 태양의 고도가 가장 높은 시각은 ? 낮 12 시
- 21. 20. 2.5 나누기 0.5 는 ? 5
- 22. 21. 사다리꼴의 넓이 구하는 공식은 ? ( 밑변 + 윗변 )X 높이 /2
- 23. 22. 하루 중 그림자의 길이가 가장 짧은 시각은 ? 낮 12 시
- 24. 23. 하루 중 기온이 가장 높은 시각과 그 이유를 쓰시오 . 2~3 시 , 가열되는데 시간이 필요함
- 25. 24. 반지름이 5cm 인 원이 넓이 ? 78.5
- 26. 25. 지름이 10cm 인 원의 원주는 ? 31.4
- 27. 26. 주사위 1 개와 동전 1 개를 던질 때 나올 수 있는 경우의 수 ? 12
- 28. 27. 주사위를 던졌을 때 짝수가 나올 확률은 ? 3/6, 1/2
- 29. 28. 태양의 고도가 가장 높은 계절 ? 여름
- 30. 29. 태양의 고도가 높으면 기온이 높은 까닭은 ? 같은 넓이에 더 많은 태양에너지를 받는다 .
- 31. 30. 위도가 높으면 , 태양의 고도와 기온 , 그림자의 길이는 어떻게 되나 ? 고도와 기온은 낮고 , 그림자는 길어진다