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Social	
 ?Networking	
 ?and	
 ?	
 ?
Digital	
 ?Communica5ons	
 ?

                    Christopher	
 ?Wells	
 ?
 Director	
 ?of	
 ?IT	
 ?Policies	
 ?and	
 ?Communica5ons	
 ?
     Informa5on	
 ?Management	
 ?Division	
 ?
       GwinneA	
 ?County	
 ?Public	
 ?Schools	
 ?
   christopher_wells@gwinneA.k12.ga.us	
 ?
Teaching
      &

   Digital
Communication

          Christopher	
 ?Wells	
 ?
Posting
Stupid Stuff
 Gets You
Unemployed!
      Christopher	
 ?Wells	
 ?
Who IS this guy?



          ?? GCPS	
 ?in	
 ?2001	
 ?
          ?? AUPs	
 ?
          ?? Wikipedia	
 ?
          ?? CIPA	
 ?and	
 ?
             FERPA	
 ?
2011 staff workshop - elementary
And the POINT is¡­?
            Ethics
And the POINT is¡­?
           Digital
           Communications
Teaching
 ??Dynamic	
 ?
 ??Intense	
 ?
 ??Public	
 ?
 ??Expecta5ons	
 ?
Teachers are
NOT the public!
        ?? Code	
 ?of	
 ?ethics	
 ?
        ?? Student	
 ?protec5on	
 ?
        ?? Teacher	
 ?
           protec5on	
 ?
        ?? Mandatory	
 ?
           repor5ng	
 ?
Ethics
?? Social	
 ?norms	
 ?
?? Explicit	
 ?vs.	
 ?
   Tacit	
 ?
?? YOU	
 ?are	
 ?the	
 ?
   group	
 ?
Example:
       Code of Ethics
?? Professional	
 ?Standards	
 ?Commission,	
 ?
   Standard	
 ?10:	
 ?Professional	
 ?Conduct	
 ?
?? An	
 ?educator	
 ?shall	
 ?demonstrate	
 ?
   conduct	
 ?that	
 ?follows	
 ?generally	
 ?
   recognized	
 ?professional	
 ?standards	
 ?
   and	
 ?preserves	
 ?the	
 ?dignity	
 ?and	
 ?
   integrity	
 ?of	
 ?the	
 ?teaching	
 ?profession.	
 ?
Ashley Payne, Barrow
County (2009)
Facebook Status
?? Lindsay	
 ?(worker)	
 ?and	
 ?Brian	
 ?(boss)	
 ?
    ¨C? Lindsay:	
 ?OMG	
 ?I	
 ?HATE	
 ?MY	
 ?JOB!!	
 ?My	
 ?boss	
 ?is	
 ?¡­	
 ?always	
 ?
       making	
 ?me	
 ?do	
 ?stu?	
 ?just	
 ?to	
 ?p**s	
 ?me	
 ?o?!!	
 ?	
 ?

    ¨C? Brian:	
 ?Hi	
 ?Lindsay,	
 ?I	
 ?guess	
 ?you	
 ?forgot	
 ?about	
 ?adding	
 ?me	
 ?on	
 ?
       here?	
 ?Firstly,	
 ?don't	
 ??aAer	
 ?yourself¡­.	
 ?and	
 ?lastly,	
 ?you	
 ?also	
 ?
       seem	
 ?to	
 ?have	
 ?forgoAen	
 ?that	
 ?you	
 ?have	
 ?two	
 ?weeks	
 ?leb	
 ?on	
 ?
       your	
 ?six-?©\month	
 ?trial	
 ?period.	
 ?Don't	
 ?bother	
 ?coming	
 ?in	
 ?
       tomorrow.	
 ?I'll	
 ?pop	
 ?your	
 ?P45	
 ?in	
 ?the	
 ?post	
 ?and	
 ?you	
 ?can	
 ?come	
 ?
       in	
 ?whenever	
 ?you	
 ?like	
 ?to	
 ?pick	
 ?up	
 ?any	
 ?stu?	
 ?you've	
 ?leb	
 ?here.	
 ?
       And	
 ?yes,	
 ?I'm	
 ?serious.	
 ?
How Important IS
  Your Privacy,
    Anyway?
?? Facebook	
 ?default	
 ?sefngs	
 ?over	
 ?5me	
 ?
?? Source:	
 ?hAp://maAmckeon.com/facebook-?©\privacy/	
 ?
?? MaA	
 ?McKeon	
 ?-?©\	
 ?developer	
 ?with	
 ?the	
 ?Visual	
 ?Communica5on	
 ?Lab	
 ?
   at	
 ?IBM	
 ?Research's	
 ?Center	
 ?for	
 ?Social	
 ?Sobware	
 ?
2011 staff workshop - elementary
2011 staff workshop - elementary
2011 staff workshop - elementary
2011 staff workshop - elementary
2011 staff workshop - elementary
2011 staff workshop - elementary
March	
 ?1,	
 ?2011	
 ?
Proposed	
 ?2011	
 ?
The	
 ?danger	
 ?in	
 ?
communica5on	
 ?is	
 ?
the	
 ?illusion	
 ?that	
 ?it	
 ?
        has	
 ?been	
 ?
  accomplished.	
 ?
      George	
 ?Bernard	
 ?Shaw	
 ?
The ¡°Drunken
Pirate,¡± aka
Stacy Snyder
(2007)
Corollary
??It	
 ?may	
 ?be	
 ?accomplished	
 ?
without	
 ?your	
 ?knowledge.	
 ?

??¡°FOAFs¡±	
 ?and	
 ?¡°Likejacking¡±	
 ?
Yeah, so what?
?? Stand	
 ?Up!	
 ?
   ¨C?Student	
 ?
   ¨C?Sta?	
 ?
   ¨C?Work	
 ?
   ¨C?Spouse	
 ?
Focus	
 ?on	
 ?Communica5ons	
 ?
?? Successes	
 ?
?? Challenges	
 ?
?? Terrors	
 ?
Before	
 ?you	
 ?start	
 ?typing¡­	
 ?
??   Audience	
 ?
??   Sender	
 ?
??   Communica5on	
 ?Stream	
 ?
??   Meaning	
 ?
??   Feedback	
 ?
??   Timing	
 ?
Successes	
 ?of	
 ?Email	
 ?and	
 ?Social	
 ?
                Networking	
 ?
??   No	
 ?postage	
 ?
??   Karmic	
 ?responsibility	
 ?rests	
 ?with	
 ?the	
 ?reader	
 ?
??   Broad	
 ?distribu5on	
 ?is	
 ?simple	
 ?
??   Fast,	
 ?e?ec5ve,	
 ?and	
 ?thorough	
 ?
Challenges	
 ?of	
 ?Email	
 ?and	
 ?Social	
 ?
               Networking	
 ?
??   No	
 ?postage	
 ?
??   Karmic	
 ?responsibility	
 ?rests	
 ?with	
 ?the	
 ?reader	
 ?
??   Broad	
 ?distribu5on	
 ?is	
 ?simple	
 ?
??   Fast,	
 ?e?ec5ve,	
 ?and	
 ?thorough	
 ?
Terrors	
 ?of	
 ?Email	
 ?
           ?? Wrong	
 ?distribu5on	
 ?lists	
 ?
           ?? ¡°Flames¡±	
 ?
           ?? Not	
 ?everyone	
 ?is	
 ?a	
 ?great	
 ?
              communicator	
 ?
           ?? Elf	
 ?Bowling	
 ?
           ?? CLMs	
 ?
Professional
   Tools
GOOD	
 ?Emails,	
 ?as	
 ?opposed	
 ?to	
 ?BAD	
 ?
                   Emails	
 ?
??   Audience	
 ?clearly	
 ?iden5?ed	
 ?(To:,	
 ?CC:,	
 ?BCC:)	
 ?
??   Message	
 ?is	
 ?short	
 ?
??   Message	
 ?is	
 ?clear	
 ?
??   Ac5on	
 ?or	
 ?feedback	
 ?is	
 ?iden5?ed	
 ?
Components	
 ?of	
 ?Ine?ec5ve	
 ?Email	
 ?
??   Poorly	
 ?de?ned	
 ?subject	
 ?
??   Disorganized	
 ?content	
 ?	
 ?
??   Missing	
 ?cri5cal	
 ?informa5on	
 ?	
 ?
??   Unclear	
 ?ac5on	
 ?or	
 ?request	
 ?	
 ?
??   Content	
 ?is	
 ?too	
 ?wordy,	
 ?long	
 ?and	
 ?di?cult	
 ?to	
 ?
     read	
 ?(which	
 ?includes	
 ?bad	
 ?grammar)	
 ?
Copyright
You
Posted
WHAT?
¡°Red Cup¡± Photos




World	
 ?Food	
 ?Program	
 ?
hAp://www.wfp.org/photos/
gallery/red-?©\cup-?©\photo-?©\gallery	
 ?
Potential Leaders?




 Not anymore.
NOT.                                                                       GOOD.




hAp://www.classes2careers.com/wp-?©\content/uploads/2010/04/red_party_cup.jpg	
 ?
Student Photos?




?? MORE	
 ?than	
 ?a	
 ?media	
 ?release!	
 ?
MANAGE YOUR
                               FACE!!!!




Pos5ng	
 ?/	
 ?Privacy	
 ?/	
 ?Professionalism	
 ?/	
 ?Friending	
 ?	
 ?
Smart habits   are

   easy,
Stupid decisions
are   searchable.
Show ¡®n Tell!
?? GwinneA	
 ?County	
 ?Public	
 ?Schools	
 ?Resources	
 ?
   (gwinneA.k12.ga.us/gcps-?©\imdweb01.nsf)	
 ?


?? Na5onal	
 ?School	
 ?Boards	
 ?Associa5on:	
 ?
   Technology	
 ?&	
 ?Learning	
 ?Network	
 ?
   (www.nsba.org/tln)	
 ?

?? State	
 ?of	
 ?Georgia	
 ?Resources	
 ?
   (public.doe.k12.ga.us/sia_5tleiv.aspx?PageReq=SIABully)	
 ?
Some Solutions!
Show ¡®n Tell!
?? Clicking	
 ?with	
 ?Cau5on	
 ?
   (hAp://www.nyc.gov/html/media/html/news/clickingwithcau5on.shtml)	
 ?

?? GCPS	
 ?¡°Parental	
 ?Control	
 ?Sobware¡±	
 ?Video	
 ?&	
 ?Guide	
 ?
   (www.gwinneA.k12.ga.us/gcps-?©\mainweb01.nsf/pages/Makeadi?erence)	
 ?

?? Resources	
 ?from	
 ?Illinois	
 ?
   (www.illinoisaAorneygeneral.gov/cyberbullying/for_parents.html)	
 ?

?? State	
 ?of	
 ?Idaho	
 ?Parents	
 ?Guide	
 ?to	
 ?Social	
 ?
   Networking	
 ?Websites:	
 ?(www.ag.idaho.gov/publica5ons/
   internetSafety/ParentsGuideToSocialNetworkingWebsites.pdf)	
 ?
Ques5ons?	
 ?




Christopher Wells
Director of IT Policies and Communications
Information Management Division
Gwinnett County Public Schools
christopher_wells@gwinnett.k12.ga.us

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2011 staff workshop - elementary

  • 1. Social ?Networking ?and ? ? Digital ?Communica5ons ? Christopher ?Wells ? Director ?of ?IT ?Policies ?and ?Communica5ons ? Informa5on ?Management ?Division ? GwinneA ?County ?Public ?Schools ? christopher_wells@gwinneA.k12.ga.us ?
  • 2. Teaching & Digital Communication Christopher ?Wells ?
  • 3. Posting Stupid Stuff Gets You Unemployed! Christopher ?Wells ?
  • 4. Who IS this guy? ?? GCPS ?in ?2001 ? ?? AUPs ? ?? Wikipedia ? ?? CIPA ?and ? FERPA ?
  • 6. And the POINT is¡­? Ethics
  • 7. And the POINT is¡­? Digital Communications
  • 8. Teaching ??Dynamic ? ??Intense ? ??Public ? ??Expecta5ons ?
  • 9. Teachers are NOT the public! ?? Code ?of ?ethics ? ?? Student ?protec5on ? ?? Teacher ? protec5on ? ?? Mandatory ? repor5ng ?
  • 10. Ethics ?? Social ?norms ? ?? Explicit ?vs. ? Tacit ? ?? YOU ?are ?the ? group ?
  • 11. Example: Code of Ethics ?? Professional ?Standards ?Commission, ? Standard ?10: ?Professional ?Conduct ? ?? An ?educator ?shall ?demonstrate ? conduct ?that ?follows ?generally ? recognized ?professional ?standards ? and ?preserves ?the ?dignity ?and ? integrity ?of ?the ?teaching ?profession. ?
  • 13. Facebook Status ?? Lindsay ?(worker) ?and ?Brian ?(boss) ? ¨C? Lindsay: ?OMG ?I ?HATE ?MY ?JOB!! ?My ?boss ?is ?¡­ ?always ? making ?me ?do ?stu? ?just ?to ?p**s ?me ?o?!! ? ? ¨C? Brian: ?Hi ?Lindsay, ?I ?guess ?you ?forgot ?about ?adding ?me ?on ? here? ?Firstly, ?don't ??aAer ?yourself¡­. ?and ?lastly, ?you ?also ? seem ?to ?have ?forgoAen ?that ?you ?have ?two ?weeks ?leb ?on ? your ?six-?©\month ?trial ?period. ?Don't ?bother ?coming ?in ? tomorrow. ?I'll ?pop ?your ?P45 ?in ?the ?post ?and ?you ?can ?come ? in ?whenever ?you ?like ?to ?pick ?up ?any ?stu? ?you've ?leb ?here. ? And ?yes, ?I'm ?serious. ?
  • 14. How Important IS Your Privacy, Anyway? ?? Facebook ?default ?sefngs ?over ?5me ? ?? Source: ?hAp://maAmckeon.com/facebook-?©\privacy/ ? ?? MaA ?McKeon ?-?©\ ?developer ?with ?the ?Visual ?Communica5on ?Lab ? at ?IBM ?Research's ?Center ?for ?Social ?Sobware ?
  • 23. The ?danger ?in ? communica5on ?is ? the ?illusion ?that ?it ? has ?been ? accomplished. ? George ?Bernard ?Shaw ?
  • 25. Corollary ??It ?may ?be ?accomplished ? without ?your ?knowledge. ? ??¡°FOAFs¡± ?and ?¡°Likejacking¡± ?
  • 26. Yeah, so what? ?? Stand ?Up! ? ¨C?Student ? ¨C?Sta? ? ¨C?Work ? ¨C?Spouse ?
  • 27. Focus ?on ?Communica5ons ? ?? Successes ? ?? Challenges ? ?? Terrors ?
  • 28. Before ?you ?start ?typing¡­ ? ?? Audience ? ?? Sender ? ?? Communica5on ?Stream ? ?? Meaning ? ?? Feedback ? ?? Timing ?
  • 29. Successes ?of ?Email ?and ?Social ? Networking ? ?? No ?postage ? ?? Karmic ?responsibility ?rests ?with ?the ?reader ? ?? Broad ?distribu5on ?is ?simple ? ?? Fast, ?e?ec5ve, ?and ?thorough ?
  • 30. Challenges ?of ?Email ?and ?Social ? Networking ? ?? No ?postage ? ?? Karmic ?responsibility ?rests ?with ?the ?reader ? ?? Broad ?distribu5on ?is ?simple ? ?? Fast, ?e?ec5ve, ?and ?thorough ?
  • 31. Terrors ?of ?Email ? ?? Wrong ?distribu5on ?lists ? ?? ¡°Flames¡± ? ?? Not ?everyone ?is ?a ?great ? communicator ? ?? Elf ?Bowling ? ?? CLMs ?
  • 32. Professional Tools
  • 33. GOOD ?Emails, ?as ?opposed ?to ?BAD ? Emails ? ?? Audience ?clearly ?iden5?ed ?(To:, ?CC:, ?BCC:) ? ?? Message ?is ?short ? ?? Message ?is ?clear ? ?? Ac5on ?or ?feedback ?is ?iden5?ed ?
  • 34. Components ?of ?Ine?ec5ve ?Email ? ?? Poorly ?de?ned ?subject ? ?? Disorganized ?content ? ? ?? Missing ?cri5cal ?informa5on ? ? ?? Unclear ?ac5on ?or ?request ? ? ?? Content ?is ?too ?wordy, ?long ?and ?di?cult ?to ? read ?(which ?includes ?bad ?grammar) ?
  • 37. ¡°Red Cup¡± Photos World ?Food ?Program ? hAp://www.wfp.org/photos/ gallery/red-?©\cup-?©\photo-?©\gallery ?
  • 39. NOT. GOOD. hAp://www.classes2careers.com/wp-?©\content/uploads/2010/04/red_party_cup.jpg ?
  • 40. Student Photos? ?? MORE ?than ?a ?media ?release! ?
  • 41. MANAGE YOUR FACE!!!! Pos5ng ?/ ?Privacy ?/ ?Professionalism ?/ ?Friending ? ?
  • 42. Smart habits are easy, Stupid decisions are searchable.
  • 43. Show ¡®n Tell! ?? GwinneA ?County ?Public ?Schools ?Resources ? (gwinneA.k12.ga.us/gcps-?©\imdweb01.nsf) ? ?? Na5onal ?School ?Boards ?Associa5on: ? Technology ?& ?Learning ?Network ? (www.nsba.org/tln) ? ?? State ?of ?Georgia ?Resources ? (public.doe.k12.ga.us/sia_5tleiv.aspx?PageReq=SIABully) ?
  • 45. Show ¡®n Tell! ?? Clicking ?with ?Cau5on ? (hAp://www.nyc.gov/html/media/html/news/clickingwithcau5on.shtml) ? ?? GCPS ?¡°Parental ?Control ?Sobware¡± ?Video ?& ?Guide ? (www.gwinneA.k12.ga.us/gcps-?©\mainweb01.nsf/pages/Makeadi?erence) ? ?? Resources ?from ?Illinois ? (www.illinoisaAorneygeneral.gov/cyberbullying/for_parents.html) ? ?? State ?of ?Idaho ?Parents ?Guide ?to ?Social ? Networking ?Websites: ?(www.ag.idaho.gov/publica5ons/ internetSafety/ParentsGuideToSocialNetworkingWebsites.pdf) ?
  • 46. Ques5ons? ? Christopher Wells Director of IT Policies and Communications Information Management Division Gwinnett County Public Schools christopher_wells@gwinnett.k12.ga.us