2012 ACTrees Day Advocacy Session
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The document summarizes tips and techniques for becoming an effective advocate to influence public policy. It discusses defining advocacy needs, describing needs in a compelling way to others, and relationship building with key audiences like agencies and elected officials. Specific tips include researching target audiences, listening as much as talking, and timing outreach appropriately during agency and legislative processes.
2012 ACTrees Day Advocacy Session
- 1. November 油13 油2012 油 Sacramento, 油CA 油
- 2. A鍖ec7ng 油Public 油Policy: 油 Opportuni)es 油for 油All 油 Moderator 油ScoB 油Fogarty, 油Execu(ve 油Director, 油Friends 油of 油Trees 油 油 and 油ACTrees 油Policy 油Commi<ee 油Co-足Chair 油 油 ≒ Connie 油Gallippi, 油Sr. 油Policy 油Consultant 油Conserva(on 油Strategy 油Group 油 ≒ Chuck 油Mills, 油Program 油Mgr-足Grants, 油CA 油ReLeaf 油and 油ACTrees 油Policy 油 Commi<ee 油Co-足Chair 油
- 3. Advocacy 油in 油your 油 油 Community 油 Tips 油& 油Techniques 油Toward 油 Becoming 油an 油E鍖ec(ve 油Advocate 油
- 4. Why 油Advocate 油 Garner 油support 油 油 In鍖uence 油Policy 油 Secure 油Funding 油
- 5. Characteris(cs 油of 油an 油 油 E鍖ec(ve 油Advocate 油 Knows 油what 油he/she 油needs 油 Can 油make 油it 油compelling 油to 油other 油people 油 Can 油relate 油it 油to 油other 油issues 油
- 6. How 油do 油you 油de鍖ne 油what 油you 油need? 油 油 Start 油by 油understanding 油what 油stands 油between 油you 油 and 油success. 油Is 油it: 油 ≒ Permission 油to 油proceed? 油 ≒ More 油people? 油 油 ≒ More 油money? 油Di鍖erent 油money? 油(i.e. 油do 油you 油need 油a 油 bigger 油slice 油of 油the 油pie 油or 油a 油di鍖erent 油pie?) 油 ≒ Policy 油or 油legisla(on? 油 ≒ Equipment 油(capital 油v. 油opera(ng)? 油 油 ≒ Access 油to 油an 油appropriate 油site? 油
- 7. How 油do 油you 油describe 油what 油you 油need? 油 油 ≒ Carefully 油craX 油your 油language 油 ≒ Avoid 油techno-足speak 油and 油acronyms 油 ≒ Keep 油in 油mind 油your 油audience 油may 油care 油for 油 di鍖erent 油reasons 油 油 ≒ Use 油words 油that 油are 油proven 油to 油be 油e鍖ec(ve 油
- 8. How 油to 油be 油Compelling 油to 油Others 油 ≒ Know 油your 油audience 油 ≒ Focus 油on 油bene鍖ts 油of 油 your 油project, 油not 油 technical 油details 油 油 ≒ Use 油their 油language 油 ≒ Solve 油their 油problem 油
- 9. Change 油the 油topic 油sentence 油 Be 油part 油of 油something 油BIGGER 油 such 油as: 油 油 ≒ Climate 油change 油 油 ≒ Stormwater 油 油 ≒ Sustainable 油communi(es 油 ≒ Urban 油greening 油 ≒ Energy 油conserva(on 油 ≒ Air 油pollu(on 油reduc(on 油 ≒ Water 油quality 油improvement 油 ≒ Soil 油reten(on 油 ≒ Pubic 油health 油
- 10. Who 油is 油your 油audience? 油 Do 油you 油need: 油 Their 油 Their 油money? 油 permission? 油 A 油policy 油 Their 油help? 油 change 油or 油new 油 legisla(on? 油
- 11. The 油Usual 油Suspects 油 Local 油 State 油 Federal 油 Private 油 Mayor 油and 油City 油 Councilmembers 油 Assemblymember 油 Member 油of 油 Business/ and 油 or 油Senator 油 Congress 油 corporate 油partners 油 Commissioners 油 Resource 油/ 油 County 油Supervisors 油 Agency 油such 油as 油 Founda(ons 油and 油 Conserva(on 油/ 油 and 油 USDA 油Forest 油 other 油private 油 Public 油Works 油 Commissioners 油 Service 油or 油EPA 油 funders 油 油 Agencies 油 Agencies 油such 油as 油 Public 油Works, 油 Other 油NGOs 油 Parks, 油Sanita(on 油
- 12. The 油In鍖uencers 油 Chambers 油of 油 Community 油 Organized 油 Commerce 油 Environmental 油 and 油Business 油 Others 油 Groups 油 Labor 油 Groups 油/ 油NGOs 油 Councils 油
- 13. The 油OXen 油Overlooked 油 油 油 Who? 油 Why 油them? 油 油 Your 油boss 油 Your 油board 油 ≒ Advocacy 油begins 油at 油 home. 油 ≒ Ins(tu(onal 油buy-足in 油is 油 Your 油bosss 油 Your 油 essen(al 油to 油success, 油and 油 boss 油 coworkers 油 without 油it 油external 油advocacy 油 is 油oXen 油for 油naught. 油
- 14. The 油E鍖ec(ve 油Advocate 油 油 Cul(vates 油rela(onships 油before 油he 油or 油she 油 needs 油them 油 油
- 15. The 油E鍖ec(ve 油Advocate 油 Listens 油as 油much 油or 油 Researches 油his/her 油 more 油than 油he/she 油 audience 油 talks 油 ≒ Interests 油 ≒ The 油applause 油meter 油 ≒ Priori(es 油 goes 油up 油when 油they 油are 油 ≒ Programs 油 talking 油 ≒ The 油more 油they 油talk, 油the 油 more 油you 油learn 油
- 16. Typical 油Advocacy 油Situa(ons 油 Meet 油with 油agency 油representa(ves 油 Meet 油with 油elected 油o鍖cials 油 Build 油coali(ons 油
- 17. When 油is 油the 油best 油(me 油to 油approach 油 油 油 油An 油agency? 油 油 油An 油elected 油o鍖cial? 油 Prior 油to 油and 油during 油an 油agency 油 Request 油For 油Proposals 油(RFP) 油 Prior 油to 油a 油Legisla(ve 油 process 油 Session 油 During 油the 油Legisla(ve 油Session 油if 油 When 油agencies 油are 油preparing 油 you 油need 油changes 油to 油a 油bill 油 budget 油proposals 油 already 油introduced 油or 油for 油 budget 油ac(on 油 Note 油that 油these 油(mes 油are 油 Timelines 油are 油di鍖erent 油at 油 di鍖erent 油at 油the 油local, 油state, 油and 油 the 油local, 油state, 油and 油 federal 油level 油 federal 油level 油
- 18. Tips 油for 油working 油with 油agencies 油 How 油much 油MONEY 油do 油 they 油have 油available 油? 油 Do 油your 油homework 油 to 油understand 油the 油 What 油OTHER 油PROJECTS 油 agencies 油and 油 are 油they 油involved 油in? 油 individuals 油 What 油is 油the 油agencys 油 AUTHORITY 油and 油 jurisdic(on? 油
- 19. Tips 油for 油working 油with 油elected 油o鍖cials 油 Cul(vate 油rela(onships 油before 油you 油need 油them 油 Approach 油ALL 油elected 油o鍖cials 油who 油represent 油 your 油region 油 Approach 油those 油that 油serve 油on 油relevant 油policy 油 or 油budget 油commi<ees 油or 油likely 油allies 油whether 油 or 油not 油they 油happen 油to 油represent 油your 油area. 油
- 20. Typical 油Advocacy 油Situa(ons 油 Start 油with 油program 油or 油鍖eld 油sta鍖 油if 油needed 油 15 油minutes 油max 油 油be 油prepared 油and 油organized 油 油 Show 油how 油your 油needs/project 油鍖ts 油into 油their 油 vision 油and 油objec(ves 油
- 21. Tips 油for 油Pitching 油your 油Project 油 Go 油prepared 油 Solid 油project 油 Bring 油a 油concise 油 Community 油support 油 descrip(on 油of 油the 油project 油 油 Bring 油a 油map 油if 油 Complement 油the 油elected 油 appropriate 油 o鍖cials 油priori(es 油
- 22. Tips 油for 油Pitching 油your 油Project 油 ≒ Invite 油them 油to 油a 油 project 油visit 油 ≒ Leave 油behind 油a 油 one-足pager 油outlining 油 key 油elements 油of 油 your 油project 油
- 23. Coali(on 油Building 油 Working 油with 油coali(ons 油and 油other 油partners 油can 油be 油a 油 great 油way 油to 油gain 油and 油build 油support 油for 油your 油project 油 油 Public 油Works 油 U(li(es 油 Water 油Agencies 油 Agencies 油 Business 油 Environmental 油 Local 油Nonpro鍖ts 油 Associa(ons/ 油 Groups 油 Individuals 油
- 24. Remember: 油 油 Your 油program 油is 油only 油important 油to 油you 油 油 油un(l 油others 油validate 油your 油work. 油 A 油coali(on 油gives 油you: 油 Credibility 油 Broad 油support 油 Poli(cal 油in鍖uence 油 A 油be<er 油story 油to 油tell 油 More 油funding 油opportuni(es 油 More 油hands 油to 油do 油the 油work 油
- 25. 油 Connie 油Gallippi 油 Conserva(on 油Strategy 油Group 油 connie@csgcalifornia.com 油 (926) 油558-足1516 油
- 26. Emerging Opportunities for Urban Forestry through Public Policy Chuck Mills
- 27. Emerging Opportunities at the Local Level: Urban Forestry as a Mitigation Tool ≒ Sacramento Tree Foundation ≒ Sacramento Metro AQMD ≒ US Forest Service
- 28. The Goal: Develop an urban forestry protocol to fit within a greenhouse gas exchange for emitters regulated under CEQA ≒ Revenue Stream ≒ Exportable Model ≒ Trees for Air Quality
- 29. Emerging Opportunities at the State Level: Urban Forestry to improve Water Quality ≒ California ReLeaf Network ≒ Statewide Partners ≒ State Legislature
- 30. The Goal: Add urban forestry to an $11 billion bond written in 2009 that will be trimmed by up to 50% in order to pass it off the 2014 ballot. ≒ Portfolio of related projects ≒ Coalition of Support ≒ In-District Visits
- 31. Emerging Opportunities at the Federal Level: Urban Forestry as part of Americas Mosaic ≒ Alliance for Community Trees ≒ U.S. Congress ≒ YOU!
- 32. The Goal: Augment U&CF Funding within Farm Bill while Defending against Attacks on Existing Levels ≒ SUFC Support ≒ Coalition Building ≒ ACT Lobby Day
- 33. The Result: Money for Urban and Community Forestry at all Levels for all Reasons ≒ Engage! ≒ Use the Tools ≒ Build the Bridge