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- 1. Edward Yaghledjian, (PMP)- Business Project Management / Client Development : Toronto, ON M3C 4G9 : 416.803.0637 : edward.takavor@gmail.com : https://ca.linkedin.com/in/eyaghledjian 1 EXECUTIVE SUMMARY Proven Business Development Manager with exemplary relationship development skills and demonstrated success with management practices that embrace change & diversity. A restaurateur for 10 years understanding the customer, using data analysis in design of various marketing strategies, charting customer life cycle. A Leader in project management, a strong background in customer service with conflict and risk mitigation. Core Knowledge Areas: - Project Management, Leadership - Corporate Financial, Direct Reporting, Analysis - Client Relationship Development Management - Research, Solutions Architect - Business Development, Marketing - Training, Educating via seminars PROFESSIONAL EXPERIENCE HY Vision Investments Inc. Consulting Firm, Toronto 2011 Current Period Kaleh Dairy Co. (Jan 2016 Present) Aimia Proprietary Loyalty Canada Inc., Toronto (2013 Jan 2016) Senior Business Development Manager / Project Coordinator Consulting in the field of business development, business process re-engineering, and change management. As lead business project developer, consulted in areas of joint business ventures with large Retail and Financial Institutions. Managed, the strategic direction, establishment and understanding of the customer base, age, geography, and gender and prior engagement history in accordance with government regulatory parameters, to design bespoke marketing methodology. Design sales strategies using concise data analytics. Managed projects for onboarding/planning of new products lines, building & coordinating across functional teams, R&D, Legal. Coordinated, and oversaw weekly meeting agenda to highlight project progress and shortcomings, delivered impactful messages both written and verbal using story boards for internal senior executives and external clients and vendors. Designed marketing campaigns in collaboration with digital marketing and client servicing centre. The incentive campaign acquired a growth rate of 200% on an annualized basis. Client portfolio included (BMO, CTFS, PC Fin) Leading new sales initiatives, investigating new opportunities with new product development, and sales methodology. Managing projects, overcoming situations that may impact timelines, budgets, or derail the overall project. Collaborating with finance on accounts payable receivable, maintain oversight on account status to minimize overdue balances. Developed training exercises with client customer service agents, resulting in 120% growth in sales on the inbound channel. Provided leadership to staff enhancing internal and external client engagement. Developed annual business forecast, continuity, risk management and new acquisition channels. Successfully transitioning marketing methodology that saw the reduction of $43,000 in marketing costs for one specific campaign. Established and coordinated the funding requirements for new business opportunities. Presented business documentation with financial models to senior executives to attain required funding for business enhancement projects. The Primary contact between Client, Executive staff and the team on dissemination of information and management of overall business relations. Provided Monthly and Quarterly review on business performance and ongoing new opportunities. Understanding product and customer segmentation within established and non-established markets using data analysis. Established efficient communication methodology to manage relationships with clients, partners and vendors, through consistent engagement and weekly connection triggers, maintaining strong relations delivering great products. Consulted in the writing of legal documentation, Master Services Agreement, Statement of Work and Request for Proposals. Advised senior management on yearly business planning objectives short and long term, budget forecasting and distribution. Analyzing, augmenting and building new process methodologies, enhancing efficiency in customer service and product delivery. Oversaw call centre outbound sales channel and inbound sales + service channel. Oversaw the writing of communication material with customers.
- 2. Edward Yaghledjian, (PMP)- Business Project Management / Client Development : Toronto, ON M3C 4G9 : 416.803.0637 : edward.takavor@gmail.com : https://ca.linkedin.com/in/eyaghledjian 2 Sun Life Financial, Toronto 1996 2011 Client Relations Executive, Group Pensions & Retirement Planning (2005 2011) Senior client, and project manager. Overseeing the daily functions of the business enterprise while looking for opportunities to better the business model and increase sales. Managed project to integrate pension and retirement product lines from Clarica Life into SunLife Financial. The scope of the project included collecting data for 3500 clients, normalizing the data, and integrating the data into SunLife Financial. Consulted, and lead in the establishment of the Asset Retention department of terminated employees with senior management. Monitored, led performance and educated staff on delivery and understanding of industry standards FSCO, ensuring quality service standards were consistently met and procedures followed. Key point to addressing escalated issues with clients. Managed performance constraints with regularly scheduled progress meetings. Objective, to determine progress level, and identify possible obstacles, so as to satisfy and meet customer needs and meet company objectives. Presented educational seminars to client management groups, managing key relationships with partners and stakeholders. Identifying trends and changes, collaborating with marketing and education departments to provide appropriate materials. Analyst, Corporate Finance and Commercial Mortgages Lending (1996 2005) Detailed analysis of financial data, dialogue with senior global officers of the Sun Life Financial and its Board of Directors. Audited and prepared presentation material for senior executives, consisting of consolidated financial statements from world wide business enterprises of Sun Life Financial as well as business areas such as commercial mortgages, real estate and securities. Consistent reliable, verifiable, explainable data also with relation to industry comparisons via Bloomberg. Performed monthly analysis on performance numbers to determine segment and regional achievements in relation to industry average and internal set guidelines. This resulted in maintaining limited liability to market and sector changes. Monthly, quarterly financial reporting on SunLife Segregated fund assets, Real Estate portfolio and Mortgage Portfolio. Consisting of data analysis and audit, problem investigation, consolidation and documentation. Maintained close rapport with heads of investment divisions, Real Estate/Mortgages/Securities, to attain a closer look at the defining factors and interpretation of the numbers presented in month end, quarterly and yearly figures. On site inspection of mortgage portfolio real estate assets. Inspection of property maintenance compliance, building code regulatory requirements and building structure safety. This lead to greater understanding of property maintenance, management and building structural design. Supervised the allocation and writing of planning policies, value exceeded funds of $180 million in annual budget to varying areas of investment per company commercial lending policies. Ensured adaptation to market changes. Involved in analysis and establishment of portfolio of MBS, for subsequent sale to ING Direct. EDUCATION & PROFESSIONAL DEVELOPMENT Project Management Professional (PMP) Executive Certification Program in Negotiation and Conflict Management, Harvard University Bachelor of Arts, Mathematics and Commerce, York University Continuing Education in the field of (Data Science, Data Mining, Data Analysis), (Change Management & Communication) Life Coach and Mediator ASSOCIATIONS Member Project Management Institute (PMI) Public Office, provincial elections 2014 Board of Directors Member, Canada Armenia Business Council (CABC) Member and Workshop Facilitator, Toastmasters Richmond Hill