298 mu vtic tourism conference 15.07.14
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The document outlines a master plan for developing the Shipwreck Coast region of Victoria, Australia as a world-class tourism destination while protecting its fragile coastal ecology. It discusses ongoing processes to foster sustainable tourism, conserve parks, and enrich local communities. The plan's objectives are to conserve parks, support communities, create a distinctive experience, benefit from tourism, and create long-term value. It proposes experience hubs, circulation routes, environmental protections, and development opportunities to enhance tourism in a responsible manner.
298 mu vtic tourism conference 15.07.14
- 1. Shipwreck Coast master plan VTIC Victorian Tourism Conference | 15th July 2014
- 5. CURRENT CONDITIONS VTIC Unsustainable Tourism Natural ForcesSite Degradation
- 6. GLOBAL POSITIONING VTIC Masai Mara Kenya, Africa Photo by Julian Mason Shipwreck Coast Victoria, Australia Photo by Parks Victoria Machu Picchu Peru, South America Photo by Kudumomo Stonehenge Wiltshire, England Photo by Del Barfoot UK & Europe Africa Australia South America 10.5 hours 12 hours 15 hours 23 hours 14 hours Grand Canyon Arizona, USA Photo by Kristen M Caldon North America
- 7. AUSTRALIA¡¯S NATIONAL LANDSCAPES VTIC The Australian Alps Photo by Richard Taylor Ningaloo-Shark Bay Photo by Sharon McKellar The Red Centre Kangaroo Island Photo by Freddy Rhoads The Kimberley Photo by Issy Witcomb TheGreatBarrierReef Photo by Thomas Kujawa Kakadu Photo by Territory Expeditions Great Ocean Road Photo by Christian Borchert The Wet Tropics Photo by Issy Witcomb Tasmania¡¯s Island Heritage
- 8. in association with PROJECT SPONSORS VTIC
- 9. AIMS OF THE BREIF VTIC Foster a rich, engaging visitor experience that supports tourism, the towns and the economy. Create a vision recognising its profound natural beauty and signi?cance as a destination. Protect and conserve fragile coastal ecology in response to visitor usage and natural processes.
- 10. STAGED MASTER PLAN & CONSULTATION PROCESS VTIC Responding + Re?ning The Preliminary Master Plan will be exhibited ahead of ?nal re?nement, government review and approval. People will be asked to review the Preliminary Master Plan and provide ?nal submissions and comments. ISSUES & OPPORTUNITIES 01 Understand the issues and opportunities across the Shipwreck Coast. Prepare a shared vision and supporting principles. Testing + Exploring + Designing Three master plan strategies Experience & Way?nding Access & Movement Environment & Landscape The master plan is supported by Cost Plan & Preliminary Feasibility Plan & Implementation Plan Initiatives, uses and ideas summarised in ?ve concepts. Listening + Sharing + Understanding 02 03 04 05 VISION & PRINCIPLES DRAFT CONCEPTS PRELIMINARY MASTER PLAN DRAFT MASTER PLAN
- 11. THINKING BEYOND THE PARKS VTIC
- 12. .............................................................................................................................................................................................................................................................................................................................................. Shipwreck Coast Master Plan STATE SITE- Tourist RouSTATE CONTEXT VTIC Grampians National Park Daylesford Yarra Valley Alpine National Park Healesville Sanctuary Wilsons Promontory National Park Philip Island Mornington PeninsulaGreat Otway National Park Shipwreck Coast 200km 150km 100km 50km Melbourne
- 13. Peterborough Port Campbell Princetown Timboon Simpson Cobden CamperdownTerang Warrnambool REGIONAL POSITIONING VTIC Camping Grounds Dairy Farming Cheese Lighthouse Food / Cafe / Restaurant Farm Stay Distillery Museum Winery Chocolatier Crater to Coast Trail 12 Apostles Trail Great Ocean Walk Bus Routes Railway Line Geelong to Warrnambool Regional Offer Regional Access
- 14. ¡°Enhance the Shipwreck Coast as a distinctive and remarkable world class destination underpinned by the character of its hinterland and local towns coupled with the conservation and protection of its national, coastal and marine parks¡±
- 15. OBJECTIVE 01 VTIC Conserve and protect the national, coastal and marine parks Come to know an ancient place | Forces of Nature | Share stories over time | Sea rocks change
- 16. OBJECTIVE 02 VTIC Support and enrich the coast¡¯s local and hinterland communities Be locally indulged | Breathe the ocean air | From ocean and paddock to plate | A Cultural Coast
- 17. OBJECTIVE 03 VTIC Create a distinctive visitor experience at a world class destination Visit the edge | Feel the ¡®roaring forties¡¯ | Weave through a linear landscape | Walk and Ride | Leave wanting more
- 18. OBJECTIVE 04 VTIC Bene?t from tourism Stay a day or three | Grow coastal commerce | Dance, dine and sleep on the coast | Come back soon
- 19. OBJECTIVE 05 VTIC Create long-term value for Victoria, its southwest region and the local communities A ¡®contract¡¯ between conservation, towns and tourism | Enrich an Australian Postcard
- 20. ACCESS & CIRCULATION VTIC
- 21. NATIONAL PARK TOWNS AS VISITOR HUBS VTIC
- 22. LINKS LOOPS & EXPERIENCES VTIC
- 23. NEW STRUCTURE FOR VISITOR EXPERIENCE VTIC
- 25. MASTER PLAN OVERVIEW VTIC BoatBay BayofIslands CroftsBay+MassacreBay BayofMartyrs Peterborough New?eldBay TheGrotto LondonBridge TwoMileBayWest TwoMileBay PortCampbell Deany¡¯sSteps SparksGully,Goudies+BakersOven LochArdGorge LochArdHinterland TheTwelveApostlesWest TheTwelveApostles GibsonSteps GlenampleHomestead PrincetownWest Princetown PointRonald
- 26. ACCESS & MOVEMENT VTIC BayofIslands VisitorPod Peterborough VisitorCentre i Park+RideHub LondonBridge VisitorPod PortCampbell VisitorCentre/Park+RideHub LochArd VisitorPod VisitorPod Glenample VisitorCentre/Park+RideHub Princetown VisitorPod i ViewingPoint ViewingPoint ViewingPoint Coastal Hinterland Touring Route Great Ocean Road ¡®Parkway¡¯ 12 Apostles Trail Visitor Pod Park + Ride Hub
- 27. Antares 1888-1914 Halladale 1886-1908 Australian 1864-1877 Schomberg 1855 Newfield 1889-1892 Napier 1874-1878 LochArd 1873-1878 MarieGabrielle 1864-1869 Fiji 1875-1891 VisitorPod i VisitorPod i VisitorCentre i VisitorPod i VisitorPod i Park+RideHub i VisitorCentre i VisitorCentre i Park+RideHub EXPERIENCE & WAYFINDING VTIC Geology Fishing HistoryBirdwatching Guided Walks
- 28. Marine FaunaObservation Landcare CoastalDuneScrub Education i FaunaObservation Education i Education i FaunaObservation Education i MarineDampHeathScrub Landcare Education i Landcare CoastalHeathlandScrub RegenerationProgram SeverelyDisturbedVegetationCommunity Education i Education i Marine EstuarineWetland Education i FaunaObservation CoastalDuneScrub Marine Diving Fauna Observation Education Vegetation & Biodiversity Landcare LANDSCAPE & ENVIRONMENT VTIC
- 29. DEVELOPMENT OPPORTUNITIES VTIC Cap de Creus, Spain Luis Rebelo, Eco-resort, PortugalBamurru Plains Lodge, Mary River National Park Southern Ocean Lodge, Kangaroo Island Boardwalks & trails | Ablution Block | Lookouts | Hiking hut | Kiosk or cafe | Cabins | Visitor Centre | Museum-cultural centre | Spa centre | Lodges | Resorts
- 32. LOCH ARD GORGE VTIC
- 33. THE TWELVE APOSTLES VTIC
- 34. ECONOMICS & FEASIBILITY VTIC Potential bene?ts of investment that ?ll the gap in the offer and enhance the visitor experience: ! ? 330 extra rooms required in the Shipwreck Coast Study Area + an addition 1,750 in the region ? 1,000 jobs created in the Master Plan Area + 2,300 jobs in the region ? Total net value add to Victoria of nominally $97 million per year
- 35. QUESTIONS VTIC
- 36. Shipwreck Coast master plan