3 amigos
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The document outlines a brand plan for Amigos beer. The objectives are to make the Amigos brand more appealing to 18-24 year olds and increase brand awareness. The plan is to create 3 flavours of Amigos beer called "The 3 Amigos" and develop characters, promotions, and point-of-sale materials around this theme. Events, sampling, and social media will be used to promote the products to on-trade and off-trade customers.
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3 amigos
- 1. AMIGOS BRAND PLAN QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture.
- 2. AMIGOS OBJECTIVES Make Amigos brand more cool and attractiv to 18-24 market Increase Brand Awareness and Reinforcement QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture.
- 3. Create 3 different flavours of Amigos Flavoured Beer AKA the 3 Amigos QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture.
- 4. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. Create 3 Amigos characters (Juan, Jose & Javier) Options: Hints, Tips, Comic Story, Collectable Sombrero Hats to sit on top of Bottles /
- 5. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. Sampling Amigos ambassadors (ambassadors sombrero hat & costume) Back bar, fridge & POS displays (sombreros, 3 Amigos POS & inflatable bottles with Sombrero Hats on) Bar Staff (sombrero hat, moustache & costume /branded t- shirts) and Team Sales Incentives 3 Amigos On Trade
- 6. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. Amplify the Brand on Facebook through Mexican Props & Backdrop photos using RFID technology or social media Photo- booths Product research e.g. What is your favorite Amigos colour? 3 Amigos On Trade 1000 attendees 400 ave Facebook friends 2 posts per visitor 2000 posts to Facebook Potential reach 400,000 (1,000 visitors x 400 friends) 800,000 Facebook Impressions (2,000 posts x 400 friends) Potential for second generation impressions to amplify event further Likes, Share & Comments Each post can contain a web link to further engage the online viewers with the brand i.e. o taking them to the brand website o Facebook page o other unique content or o to redeem vouchers and offers
- 7. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. 3 Amigos On Trade Whether it be sponsored Roadshows, DJ Tours, PAs, Clubs, Arenas, Festivals or Sporting Events: o is your Branded Event being aggressively marketed and promoted to drive footfall to your events o is your Brand consistently visual throughout the venue for the duration of your events o is your Brand engaging and interacting with consumers o is your brand associated with a successful event e interaction,engagement, and added value from your marketing investmen
- 8. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. 3 Amigos Off Trade 4 pack - Traditional Amigos bottles Special variety 6 pack promotions - 2 bottles of each Amigos colour (could be delivered at high peak trading periods like Christmas and big sporting events with Sombrero Giveaway) Sampling with Amigos stands (Store staff / ambassador team with Sombrero & costume and 2
- 9. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. 3 Amigos Distribution Channels rs ubs tels adiums / Arenas exican / Latin Restaurants permarkets nvenience Local Stores -line QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture.
- 10. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture.