ADV 420- ESPN FINAL PROJECT

Jul 31, 2014Download as PPT, PDF1 like368 views

The document repeats the same message that QuickTime and a decompressor are needed to see the pictures. It references outreach to basketball and non-basketball fans on social media and ESPN platforms. Key performance indicators are listed as TV ratings and social media following for NBA games. The big idea proposed is a contest to win season tickets and an honorary position on a local basketball team for a day.

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OUTREACH
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Basketball Fans & Non-Basketball Sports Fans

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ENGAGEMENT
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@ESPNBasketball
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-Excitement
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KEY PERFORMANCE
INDICATORS
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BUDGET
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1. The document appears to be notes from a presentation by Eikichi Gotoh about digital advertising and AWS. It includes information about key performance indicators like CPC, CPM, CTR and CVR. 2. AWS is discussed as a platform that can help improve performance for real-time bidding by processing bids within 100ms. Case studies and resources are provided. 3. Topics around optimization and improving metrics over time are mentioned but not described in detail.

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ADV 420- ESPN FINAL PROJECT

1. QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture.

2. QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decomp ressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture.

3. QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see thispicture.

4. OUTREACH QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture. Basketball Fans & Non-Basketball Sports Fans

5. QuickTime? and a decompressor are needed to see this picture. ENGAGEMENT QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture. @ESPNBasketball QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture. -Excitement -Accessibility -Social

6. QuickTime? and a decompressor are needed to see this picture. Supportive www.espn.com/blog- QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture.

7. KEY PERFORMANCE INDICATORS ? Ratings during televised NBA games ? Social Media Following QuickTime? and a decompressor are needed to see this picture.

8. QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture. BIG IDEA WIN 2015-2016 SEASON TICKETS TO THE HOME TEAM OF YOUR RESIDENCE AND A HONORARY POSITION ON THE TEAM FOR A DAY! QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture.

9. BUDGET -Staffing -Digital Ads -Televison Ads -Big Idea QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture.

10. THANK YOU & QuickTime? and a decompressor are needed to see this picture. QuickTime? and a decompressor are needed to see this picture.

Editor's Notes

#3: Thank you to ESPN for this opportunity Basketball ranked 6% among American sports behind the NFL, MLB, college football and auto racing Digital media strategy goal: increase viewership of NBA games aired on ESPN during regular season and playoffs and drive social media following up
#4: -FOUR focus segments are: Outreach or Target Audience: We will target basketball fans and sports fans that are not necessarily basketball fans Engagement: 3 components: 1. Excitement, 2Accesibility,3 social Supportive Big Idea!
#6: ENGAGEMENT: excitement, accessibility, social

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ADV 420- ESPN FINAL PROJECT

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Editor's Notes