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3. formal proposal radio
- 1. Working Title: Christmas cola radio jingle Target Platform: On radio stations across the world to get people into the spirit of Christmas and get them to remember their favourite beverage during Christmas time. What media platform/platforms would you release the product on? Genre: It’s a radio advert and a MP3 file so it’s just for audio and listening. What sort of a media product is it? Language / Territories Primarily, just the U.K but potentially the rest of Europe and America. Main language would be English. And yes it could be worldwide but I’d need to translate the speech into the countries languages, it would mainly be western societies with cola as a common drink. What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific population? Is it unsuitable for any cultures or beliefs? Synopsis / Treatment / Story / How the game plays: My product is for the radio and will be heard by hundreds of thousands it’s one of the fastest and easiest ways to send the message around and make sure people hear it. This will be easy to be heard by from the main audience. As the advert will be distinctive with its unique and Christmas feel to it and the iconic jingle at the end of all coke-a-cola ads. What is your product about? Discuss how it works to communicate a message to the audience? What is the main message? One Line SalesPitch: This will be a classic Christmas advert for the holidays. Sum up your product in one sentence Style (similar products and graphical style): There isn’t really any product similar to mine but mostly the other Christmas jingles made by other advertisement companies. Because Christmas time makes people buy a lot of stuff and keeps people occupied by showing people things that they could have and should get for Christmas. I tried my best, as my abilities allowed but I think I need to practice a lot more to make any future projects perfect. What product is yours similar to? Why have you used it for inspiration? Discuss this in relation to conventions and art style Audience: My target audience is family members and old fans and loyal users of cola and that enjoy and celebrate Christmas. This will be both genders and people at the age of 10-60 so there’s plenty of people who are targeted. Social status doesn’t really matter, and people who are caring and loves life. Who is your audience? Be very detailed; age, gender, social status, psychographic etc Why would your product appeal to this person?
- 2. Legal & Ethical Considerations: Think aboutany offensive material you will include? There’s literallyno offensive language as itis a family friendly advertisement,itdoesn’tinclude and rude slurs or any profanity of that nature. Will you restrict younger audiences engaging with it? Nope everyone is included so young people as well as old people. Will it offend any social groups/religions/ethnicities? None thatI’m aware of but it mightbe considered offensive by others who like Pepsi and other products as cokes competitors. How will you ensure you do not offend anyone? I won’t, by not including anyrude or spiteful slogans against any coke competitors this ensure the companies professionalism. Is your product using characters/names/logos ofexisting ones? No apartfor the jingle there is no slogan or names,butthe cheery tune and Christmas feeling makes itmemorable and Will your product be sufficiently different from existing ones to not get sued for copyright infringementand how have you achieved this?