6 months to 3 million
Download as pptx, pdf1 like395 views
I Am Playr grew from 0 to 3 million global players in 6 months. Key metrics include 48 minutes per user per day, 1.1 million monthly active users with 130k daily active users playing 65,000 matches per day. The core audience is 16-34 year old males, with 30-34 year old UK males spending the most time. Lessons learned include focusing on science over art, metrics, virality, social/organic growth, advertising, and localization.
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LemBS PMP Prep Course
Website https://lembs.com/pmpcourse
Youtube https://www.youtube.com/startuplviv
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