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A thousand conversations:
whats so great about
face-to-face communication?




           Sylvia Link,
           Communications and Stakeholder Management,
           Early Learning Division, Ontario Ministry of Education

           Jim Grieve,
           Assistant Deputy Minister,
           Early Learning Division, Ontario Ministry of Education
A thousand conversations: whats so
great about face-to-face communication?

 When face-to-face communication is crucial:



      culture        major new            bad             relationship        building
      change         program/             news              building           trust
                     initiative




    Create a strategic face-to-face communication plan
    to support organizational needs/goals, including:
     site visits
     individual or small group meetings
     focus groups
     town hall meetings
     community forums
     workshop style presentation
     keynote style speeches to large audiences




+   Plan your speech/presentation

  Establish the presentation goal/purposeafter hearing the presentation:
   what will the audience know? (inform)
   what will the audience believe or feel? (persuade)
   what action will the audience take? (call to action)

  Know your audiencedo an analysis of your audience to determine:
   what is their current level of knowledge about the topic?
   what is their attitude or perception about the topic?
   so what? how is the topic relevant for the audience? what is the benefit to the audience?
   how do they prefer to receive information?

  Use a variety of strategies to research your audience
   online survey
   interviews with representative audience members
   proxies
   intercept surveys
   secondary research


                                                                                         2
Keep in mind the following brain rules:


     ZZ                    10
             Z

    we dont pay         the brain needs a        visual trumps
     attention to         change of pace             all other
    boring things        every 10 minutes             senses



    Brainstorm to plan how your presentation will:
     grab attention
     create meaning
     be relevant to your audience
     add value for the audience
     be memorable
     be fun
     tell a story
     lighten up, by using humour




+   Create engaging presentation material

    Write an attention-grabbing presentation title and descriptor.

    Prepare the components of your presentation:
     speaking notes
     audience handouts
     audience participation activities
     presentation visuals

    Audience handouts can take many forms:
     reading material in advance
     print material on each chair/table before audience arrives
     ushers hand materials to audience members as they arrive
     placemat or workbook for audience to fill in their notes
     takeaway thats given out at conclusion of presentation
     electronic documents emailed to audience or posted on intranet/internet




                                                                                3
+   Resources

    Books
     Boring to Bravo: proven presentation techniques to engage, involve
      and inspire your audience to action, by Kristin Arnold
     際際滷:ology: the art and science of creating great presentations, by Nancy Duarte
     Made to Stick: why some ideas survive and others die, by Chip and Dan Heath
     Brain Rules, by John Medina
     The Book of Awesome, by Neil Pasricha
     Presentation Zen: simple ideas on presentation design and delivery, by Garr Reynolds

    Idea starters for your presentation/visuals
     The periodic table of visualization methods
      http://www.visual-literacy.org/periodic_table/periodic_table.html
     www.slideshare.net
     www.ted.com

    Web-based resources
     www.polleverywhere.com  instant audience polls
     http://docs.google.com or www.surveymonkey.com  free online surveys
     http://youtubedownload.altervista.org  download and convert YouTube videos
     www.mentalfloss.com and www.brainpickings.org for speech material
     www.vsotd.com (Vital Speeches of the Day) for free speech of the week, blog
     www.ragan.com for free speechwriting news, tips

    Photos/images
     www.google.ca  Search for public domain images




    Contact us

    Sylvia Link, Communications and Stakeholder Management, Early Learning Division,
    Ontario Ministry of Education
    416-326-1987
    sylvia.link@ontario.ca
    www.linkedin.com/in/SylviaLinkAPR
    www.twitter.com/SylviaLink

    Jim Grieve, Assistant Deputy Minister, Early Learning Division,
    Ontario Ministry of Education
    jim.grieve@ontario.ca
    www.linkedin.com/in/JimGrieveADM




                                                                                             4

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A Thousand Converstions Web

  • 1. A thousand conversations: whats so great about face-to-face communication? Sylvia Link, Communications and Stakeholder Management, Early Learning Division, Ontario Ministry of Education Jim Grieve, Assistant Deputy Minister, Early Learning Division, Ontario Ministry of Education
  • 2. A thousand conversations: whats so great about face-to-face communication? When face-to-face communication is crucial: culture major new bad relationship building change program/ news building trust initiative Create a strategic face-to-face communication plan to support organizational needs/goals, including: site visits individual or small group meetings focus groups town hall meetings community forums workshop style presentation keynote style speeches to large audiences + Plan your speech/presentation Establish the presentation goal/purposeafter hearing the presentation: what will the audience know? (inform) what will the audience believe or feel? (persuade) what action will the audience take? (call to action) Know your audiencedo an analysis of your audience to determine: what is their current level of knowledge about the topic? what is their attitude or perception about the topic? so what? how is the topic relevant for the audience? what is the benefit to the audience? how do they prefer to receive information? Use a variety of strategies to research your audience online survey interviews with representative audience members proxies intercept surveys secondary research 2
  • 3. Keep in mind the following brain rules: ZZ 10 Z we dont pay the brain needs a visual trumps attention to change of pace all other boring things every 10 minutes senses Brainstorm to plan how your presentation will: grab attention create meaning be relevant to your audience add value for the audience be memorable be fun tell a story lighten up, by using humour + Create engaging presentation material Write an attention-grabbing presentation title and descriptor. Prepare the components of your presentation: speaking notes audience handouts audience participation activities presentation visuals Audience handouts can take many forms: reading material in advance print material on each chair/table before audience arrives ushers hand materials to audience members as they arrive placemat or workbook for audience to fill in their notes takeaway thats given out at conclusion of presentation electronic documents emailed to audience or posted on intranet/internet 3
  • 4. + Resources Books Boring to Bravo: proven presentation techniques to engage, involve and inspire your audience to action, by Kristin Arnold 際際滷:ology: the art and science of creating great presentations, by Nancy Duarte Made to Stick: why some ideas survive and others die, by Chip and Dan Heath Brain Rules, by John Medina The Book of Awesome, by Neil Pasricha Presentation Zen: simple ideas on presentation design and delivery, by Garr Reynolds Idea starters for your presentation/visuals The periodic table of visualization methods http://www.visual-literacy.org/periodic_table/periodic_table.html www.slideshare.net www.ted.com Web-based resources www.polleverywhere.com instant audience polls http://docs.google.com or www.surveymonkey.com free online surveys http://youtubedownload.altervista.org download and convert YouTube videos www.mentalfloss.com and www.brainpickings.org for speech material www.vsotd.com (Vital Speeches of the Day) for free speech of the week, blog www.ragan.com for free speechwriting news, tips Photos/images www.google.ca Search for public domain images Contact us Sylvia Link, Communications and Stakeholder Management, Early Learning Division, Ontario Ministry of Education 416-326-1987 sylvia.link@ontario.ca www.linkedin.com/in/SylviaLinkAPR www.twitter.com/SylviaLink Jim Grieve, Assistant Deputy Minister, Early Learning Division, Ontario Ministry of Education jim.grieve@ontario.ca www.linkedin.com/in/JimGrieveADM 4