George Frederickson opened a dessert shop in 1924 in Icing, Alabama, but it received little business until President Herbert Hoover visited and was impressed by Frederickson's Firecracker Cupcake. Hoover's patronage helped the shop thrive and become a great success, establishing the town's reputation for sweet treats. The document then describes the variety of cupcakes, milkshakes, cakes, ice cream, and vegan specialties available at Frederickson's modern dessert shop.