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about the Presenters
                                          Kimberly Kayler, CPSM, CSI                                                         Christopher Ward
CONSTRUCTIVE




                                          President & Founder  Constructive Communication, Inc.                             Associate Attorney  Calfee, Halter & Griswold LLP
                                          614.873.6706  kkayler@constructivecommunication.com                               614.621.7102  cward@calfee.com
               C O M M U N I C AT I O N   www.constructivecommunication.com                                                  www.calfee.com

  Kayler has extensive experience in the AEC industry, having served                                     A 2003 graduate of The Ohio State University Moritz College of Law, he
  as marketing director for a 75-person environmental/civil engineering                                  received his B.A., summa cum laude, with honors, from the University
  firm, as well as an international 200-person full-service engineering/                                 of Dayton in 2000. Chris joined Calfee in 2003, and now focuses on
  architecture firm. With a journalism degree from the University of                                     representing clients on various environmental and regulatory issues. He
  Arizona, she also has experience as an account executive for an                                        provides clients with counsel on matters of environmental compliance,
  advertising/marketing communications agency. She started Constructive                                  proposed rules changes, business strategies and objectives for dealing
  Communication, Inc. (CCI)  a certified Womens Business Enterprise                                    with environmental regulations and agencies. Additionally, Chris represents
  - in 2001 to serve the needs of technical and professional service firms.                              clients in permit appeals and environmental enforcement proceedings, as
  CCI serves as marketing counsel for the Tilt-Up Concrete Association,                                  well as environmental contractual tort and statutory claims litigation.
  Post-Tensioning Institute, International Grooving & Grinding Association,
                                                                                                         Trained as a litigator, Chris also appears in federal and state courts on
  Concrete Foundations Association, Concrete Industry Management
                                                                                                         behalf of clients involved in a variety of commercial contract disputes,
  program, American Plastics Council and the American Concrete
                                                                                                         trade secret and non-compete claims, and employment and ERISA
  Institute, as well as a variety of architecture, engineering, construction,
                                                                                                         issues. He further represents Ohio employers on workers compensation
  product supplier and other firms in the AEC industry.
                                                                                                         injuries and occupational diseases in administrative hearings before the
  The first to earn the CPSM designation in Ohio, Kayler is the author                                   Ohio Industrial Commission and in litigation before state courts.
  of more than 1,250 articles and is a registered provider on a variety
                                                                                                         Chris is active as a member of the development committees of
  of marketing topics with the American Institute of Architects. She
                                                                                                         KidsVoting Central Ohio and the Friends of the Columbus Zoo, as
  serves in a public relations capacity for the Construction Specifications
                                                                                                         well as a volunteer for the Central Ohio Diabetes Association and St.
  Institute Columbus chapter and also holds board positions on the Dublin
                                                                                                         Brendans Parish.
  Convention & Visitors Bureau, the Dublin Foundation, and the Columbus
  Chamber of Commerce Small Business Council. She is a volunteer
  with the Junior Achievement program as well as manager of the Mite
  Rangers CCYHA youth hockey team.
                                                                                                                               Scott Kasun
                                                                                                                               Founder  ForeFront Web
                                                                                                                               614-886-4000  skasun@forefrontweb.com
                                                                                                                               www.forefrontweb.com
                                          Stephanie Brown
CONSTRUCTIVE




                                          Interactive PR Specialist  Constructive Communication, Inc.   Scott Kasun is the Founder and President of ForeFront Web, a web
                                          513-469-0030  sbrown@constructivecommunication.com            development firm consistently ranked by Business First in the top twenty
               C O M M U N I C AT I O N   www.constructivecommunication.com                              in Central Ohio. He has more than 20 years of experience in sales and
                                                                                                         marketing with 10 of those years spent in web design/development.
  As an expert in online social media and public relations, Stephanie is                                 Forefront Web, a five-person team, is a member of the Dublin Chamber
  able to incorporate and train members of the AEC industry about the                                    of Commerce and the Sunbury Chamber of Commerce.
  intricacies of online social media and how it can be a beneficial tool in
  a strategic marketing plan. Her experience includes a variety of social                                A Summa Cum Laude graduate of Franklin University with a degree in
  media venues including developing Wikipedia pages and online forums                                    Management and Marketing, Scott has always had a love of computers
  for sharing to training clients on how to integrate social media into B2B                              as his father was a computer engineer and taught him the basics as a
  as well as their PR programs. She is well versed in online social media                                child. Scott began his career with computers in 1993, building his first
  and understands each outlet, how to succeed with the medium as well                                    website in 1997. He has been in the industry since. His company, with
  as how to write policies for companies.                                                                more than 300 active clients, offers website design/development and
                                                                                                         Search Engine Optimization (SEO) in addition to developing strategy
  Stephanie graduated from Xavier University with a B.A. in                                              and campaigns for online social media.
  Communications, Public Relations. While at Xavier, Stephanie served as
  president of the Public Relations Student Society of America. She is a                                 Scott has had many speaking engagements on topics including web
  member of SMPS and is the author of many articles about social media                                   design, web marketing, SEO and social marketing. He serves on the
  including a column in Concrete Monthly magazine.                                                       board of directors for Edheads.org, an award winning site offering online
                                                                                                         activities that draws more than one million visitors per month. He is also a
                                                                                                         board member on Technology for Ohios Tomorrow (tech4ohio.org). Scott
                                                                                                         spends his free time as a football and volleyball coach for his childrens
                                                                                                         sports teams, and has also been scuba diving for over 20 years.
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About the Presenters at SMPS

  • 1. about the Presenters Kimberly Kayler, CPSM, CSI Christopher Ward CONSTRUCTIVE President & Founder Constructive Communication, Inc. Associate Attorney Calfee, Halter & Griswold LLP 614.873.6706 kkayler@constructivecommunication.com 614.621.7102 cward@calfee.com C O M M U N I C AT I O N www.constructivecommunication.com www.calfee.com Kayler has extensive experience in the AEC industry, having served A 2003 graduate of The Ohio State University Moritz College of Law, he as marketing director for a 75-person environmental/civil engineering received his B.A., summa cum laude, with honors, from the University firm, as well as an international 200-person full-service engineering/ of Dayton in 2000. Chris joined Calfee in 2003, and now focuses on architecture firm. With a journalism degree from the University of representing clients on various environmental and regulatory issues. He Arizona, she also has experience as an account executive for an provides clients with counsel on matters of environmental compliance, advertising/marketing communications agency. She started Constructive proposed rules changes, business strategies and objectives for dealing Communication, Inc. (CCI) a certified Womens Business Enterprise with environmental regulations and agencies. Additionally, Chris represents - in 2001 to serve the needs of technical and professional service firms. clients in permit appeals and environmental enforcement proceedings, as CCI serves as marketing counsel for the Tilt-Up Concrete Association, well as environmental contractual tort and statutory claims litigation. Post-Tensioning Institute, International Grooving & Grinding Association, Trained as a litigator, Chris also appears in federal and state courts on Concrete Foundations Association, Concrete Industry Management behalf of clients involved in a variety of commercial contract disputes, program, American Plastics Council and the American Concrete trade secret and non-compete claims, and employment and ERISA Institute, as well as a variety of architecture, engineering, construction, issues. He further represents Ohio employers on workers compensation product supplier and other firms in the AEC industry. injuries and occupational diseases in administrative hearings before the The first to earn the CPSM designation in Ohio, Kayler is the author Ohio Industrial Commission and in litigation before state courts. of more than 1,250 articles and is a registered provider on a variety Chris is active as a member of the development committees of of marketing topics with the American Institute of Architects. She KidsVoting Central Ohio and the Friends of the Columbus Zoo, as serves in a public relations capacity for the Construction Specifications well as a volunteer for the Central Ohio Diabetes Association and St. Institute Columbus chapter and also holds board positions on the Dublin Brendans Parish. Convention & Visitors Bureau, the Dublin Foundation, and the Columbus Chamber of Commerce Small Business Council. She is a volunteer with the Junior Achievement program as well as manager of the Mite Rangers CCYHA youth hockey team. Scott Kasun Founder ForeFront Web 614-886-4000 skasun@forefrontweb.com www.forefrontweb.com Stephanie Brown CONSTRUCTIVE Interactive PR Specialist Constructive Communication, Inc. Scott Kasun is the Founder and President of ForeFront Web, a web 513-469-0030 sbrown@constructivecommunication.com development firm consistently ranked by Business First in the top twenty C O M M U N I C AT I O N www.constructivecommunication.com in Central Ohio. He has more than 20 years of experience in sales and marketing with 10 of those years spent in web design/development. As an expert in online social media and public relations, Stephanie is Forefront Web, a five-person team, is a member of the Dublin Chamber able to incorporate and train members of the AEC industry about the of Commerce and the Sunbury Chamber of Commerce. intricacies of online social media and how it can be a beneficial tool in a strategic marketing plan. Her experience includes a variety of social A Summa Cum Laude graduate of Franklin University with a degree in media venues including developing Wikipedia pages and online forums Management and Marketing, Scott has always had a love of computers for sharing to training clients on how to integrate social media into B2B as his father was a computer engineer and taught him the basics as a as well as their PR programs. She is well versed in online social media child. Scott began his career with computers in 1993, building his first and understands each outlet, how to succeed with the medium as well website in 1997. He has been in the industry since. His company, with as how to write policies for companies. more than 300 active clients, offers website design/development and Search Engine Optimization (SEO) in addition to developing strategy Stephanie graduated from Xavier University with a B.A. in and campaigns for online social media. Communications, Public Relations. While at Xavier, Stephanie served as president of the Public Relations Student Society of America. She is a Scott has had many speaking engagements on topics including web member of SMPS and is the author of many articles about social media design, web marketing, SEO and social marketing. He serves on the including a column in Concrete Monthly magazine. board of directors for Edheads.org, an award winning site offering online activities that draws more than one million visitors per month. He is also a board member on Technology for Ohios Tomorrow (tech4ohio.org). Scott spends his free time as a football and volleyball coach for his childrens sports teams, and has also been scuba diving for over 20 years.