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- 1. Case Study Magazines ‘ACOUSTIC’ Magazine
- 2. ‘ACOUSTIC’ Magazine ‘’The UK’s only dedicated acoustic guitar magazine’’ It is mainly aimed at Acoustic Guitar Players It includes interviews with artists, gear tests, reviews & expert columns from respected acoustic players such as Martin Taylor, Martin Simpson, Gordon Giltrap, Doyle Dykes, Martin Barre of Jethro Tull fame.
- 3. ‘ACOUSTIC’ Magazine: The Facts Publishing Company: Oyster House Media Ltd. Editors Name: Pierre Benususan, Maartin Allcock, Doyle Dykes, Chris Gibbons, Simon Mayor, Gordon Giltrap and Julie Ellison Date Of First Publication: Frequency Of Publication: Bi-monthly Price: £4.25 Distribution: WHSmith, HMV, Paper-shops, Online Newsletter, Online Delivery etc.
- 4. The title of the magazine clearly shows the genre; acoustic music. The plain, bold font portrays the magazine to be simple and sophisticated. The masthead is partially hidden by the main image; ‘ACOUSTIC’ Magazine: Front Cover Analysis The main image is of Ben Howard and he is the only image on the front this is common to most magazine and cover. This shows that he is the main shows the house style because feature of the magazine and shows features like this prove that the that he is quite popular. Ben Howard magazine is popular and is showing direct contact with the recognisable. reader which is a way of communicating with the reader and The sell line ‘’The UKs only dedicated luring you in to buy it. There are Acoustic guitar magazine’ makes the many other headlines surrounding reader think they are buying an him but the one with the biggest font exclusive magazine and that it is relates to me, showing that he is the quite unique. There is also a price unique selling point of this individual that is below the title. If this a good magazine. offet they are often written in bigger text. Information from certain subheading again shows the genre of the ‘Ben Howard’ is highlighted in a magazine as it relates to guitar music bigger bolder coloured font and is a which relates to target audience of similar size to the actual masthead this magazine. This will be of great which shows its importance. This interest to anyone that likes this shows that he is the most relevant genre. and current artist that month for the magazine and that most people will know who is and want to buy the Certain headings are highlighted to magazine to know more. make them stand out more, including a more bolder font which shows the The bright blue plain importance of that piece of text and background, makes it look quite makes them stand out more. professional. You could say the blue in the background shows quite a masculine feature to the magazine suggesting it is aimed males. A barcode is used in the bottom right hand corner which is another Ben Howard is dressed quite simply common convention of magazine in a black t-shirt, this relates to the covers. simplicity of the magazine. And fits in well with the block colours colour scheme. He is holding a guitar which The main colours scheme is red, white and black. These are colours that look good again relates to the acoustic genre. together and are consistent on the cover of this magazine.
- 5. There is branding at the top of the The contents page is separated into magazine, which names the ‘ACOUSTIC’ Magazine: Contents Page Analysis different sections depending on magazine again. relevance. All of these have separate sub-headings which stand Although I am creating a one page contents, I can analyse this for inspiration. out on the grey background in a Often there is a title ‘contents’ at the ‘Acoustic’ magazine always uses a double page spread for its contents. top of the page, however in this bold font. magazine you can immediately tell that this is a contents page, so they Although it looks like a lot of may think it is not necessary to do a writing, it is a pretty simple writing title for the page. style, with a page number and a title, with a brief description of it. The larger image at the top of the The pictures also link to the story. page, shows an article that may be the most popular, most interesting feature in the magazine. This often The text is written in columns, like a links to the front cover as well, with newspaper. This makes it neater and the main heading on there, again easier to read and navigate to the showing the unique selling point of page. This is called ‘house style’. that individual magazine. Certain headings are highlighted to The artists name is written in capitals make them stand out more, including in a larger font, which makes it stand a more bolder font which shows the out to other headings on this importance of that piece of text and page, again showing the importance makes them stand out more. of that article. A frame of guitars going down the Page numbers are commonly found right hand side of the page, links to on the image, next to each title of the the genre, and also makes it look page, to show you which page to go more edgy and exciting rather than to. This makes navigation easier. plain and boring. Below the headings for each image A small puff is used to emphasis the and page, there is often a small price of a guitar showing it is great article with a brief description of As well as a main image on the contents The main colours scheme is white, grey value. This is done in a circle puff to what is going to be on that page. This page, there is a few smaller images dotted and red, which links to the front cover of make it stand up and make people lets the reader know a bit more around the page. This gives another insight the magazine so is consistent notice it as a good buy. about that page, before flicking to into features of the magazine. throughout. that page. Phrases within it can also add to the persuasion of buying the magazine, by making you want to read more.
- 6. ‘ACOUSTIC’ Magazine: Double Page Spread Analysis A blackberry pin is given at the top of this magazine which is a way of The images getting more information about the appear quite artist that is presented on this page. organised on this page placed on the border of the text. There are 4 main images on this page, which are of a similar size, this shows they are all as important as The ‘feature’ subheading is each other, and relate to a similar shown at the top of the topic. page, so when referring to the contents page, you can see this is the article named in that category. An image of a man with a guitar again links to the At the end of each genre o f the magazine. article, in a smaller font, it Images must be relevant to gives the source or person ensure it doesn't look out of to which this article came place. from. Articles below the images are written in a small, easily This double page spread seems, simple. It has readable font. It is written in columns which spreads it out images and text that fit well together on the across the page more evenly and makes it easier to look at. page without looking too busy and cramped. They are also separated into paragraphs of relevance.
- 7. ‘ACOUSTIC’ Magazine: What I Intend To Use Imitate In My Magazine I intend to use all common conventions used on the cover and contents page of magazines. (i.e. Masthead, main image, barcode) My masthead will be a bold font, with my main image overlapping a slight bit of it, but making sure it is still recognisable. I will have a main image of a man/woman sat with a guitar, which straight away shows the genre of the magazine. I will use a colour scheme that fits well with the theme and fonts. My contents and double page spread articles will be written in separate categories, in columns. I will use certain features such as gig dates and guitar sheet music, which fits in with the genre of my magazine. A blackberry pin is used at the top of a double page spread, which is a way of getting more information about this artist who is the feature of that article. This is a good idea of getting people more interested in the artist, so I will use this in my magazine. ‘Feature’ is the name of the subheading from the contents written on the double page spread showing which catagory it is has come from. This makes it easier for navigation so i will use it in my final design.