Adapting to a Responsive Web Design - TFM&A - 26-02-14
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We can no longer predict how people are accessing our websites now, let alone in a few years time when the technology people use to access the web will inevitably diverge even further, and perhaps in ways we havent even considered yet. Rather than seeing this unpredictability and lack of control as a problem, we should embrace these known unknowns and the inherent flexibility of the web. Put simply, responsive web design is about being more flexible and assuming less about our users, from how theyre accessing our websites and what technology theyre using to their environment.
![JOHN ALLSOPP
We should embrace the fact that
the web doesnt have the same
constraints [as the printed page]
and design for this 鍖exibility.
http://alistapart.com/article/dao/
Photo credit: TEDxNSW: http://www.鍖ickr.com/photos/42645924@N02/3933255654/
3](https://image.slidesharecdn.com/tfma-26-feb-14-140227082826-phpapp01/85/Adapting-to-a-Responsive-Web-Design-TFM-A-26-02-14-49-320.jpg)
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Adapting to a Responsive Web Design - TFM&A - 26-02-14
- 1. ADAPTING TO A RESPONSIVE WEB DESIGN
- 4. HOW DO WE DEFINE RESPONSIVE?
- 5. To react quickly and positively.
- 6. Responsive web design is a design approach that aims to create interfaces that react quickly and positively to the users conditions.
- 7. Image Copyright: Walt Disney Pictures & Tim Burton Pictures PEOPLE WILL ACCESS OUR WEBSITES IN WAYS WE HADNT EVEN CONSIDERED YET
- 8. THE PREVIOUS STATE(S) OF OUR OWN WEBSITE DESKTOP SITE TABLET SITE MOBILE SITE (2011) (LATER 2011) (2012) *Not to scale :)
- 9. OUR SEPARATE MOBILE WEBSITES: A STOP-GAP STRATEGY
- 11. Image Copyright: L.A. Films & Home Box Of鍖ce (HBO) 3 FACTORS
- 12. 1 MULTIPLE CODE BASES 2 CONTENT STRATEGY 3 KNOWN UNKNOWNS
- 14. SETTING 4 GOALS FOR A RESPONSIVE DESIGN Image Copyright: Chartoff-Winkler Productions & United Artists
- 15. CONTENT PARITY THE SAME CONTENT SHOULD BE AVAILABLE ON ALL PLATFORMS Credit: http://wtfmobileweb.com/ 1
- 16. SPEED MATTERS 2 BECAUSE PERFORMANCE AFFECTS EVERYONE Image Copyright: Universal Pictures
- 17. 3 FUTURE FRIENDLY CUT DOWN ON MAINTENANCE AND SUPPORT KNOWN UNKNOWNS Image Copyright: Universal TV See: http://futurefriend.ly/
- 18. ACCESSIBILITY STYLES, BACKGROUNDS AND JAVASCRIPT ARE PROGRESSIVE ENHANCEMENTS Photo Credit: Neil McKenzie: http://www.鍖ickr.com/photos/furbyx4/2968376257/ 4
- 19. 1 CONTENT PARITY
- 21. KAREN MCGRANE You don't get to decide which device people use to access your website. http://alistapart.com/article/your-content-now-mobile Photo credit: Eirik Helland Urke: http://www.鍖ickr.com/photos/webdagene/6149954950/
- 23. 1
- 24. RESEARCHING CONTENT STRATEGY 1 SPEAKING TO EXISTING CUSTOMERS GOOGLE ANALYTICS CRAZYEGG LEAD FORENSICS Image Copyright: Warner Bros.
- 25. 1 OUR CONTENT DEFINES THE LAYOUTS WE NEED ! NOT THE OTHER WAY AROUND
- 26. 2 SPEED MATTERS
- 28. ANDREW CLARKE If you were data roaming on an iPhone, at $9 per Mb data roaming, that web page would cost me $785 to look at on my iPhone! http://alistapart.com/article/dao/ Photo credit: Jeffrey Zeldman: http://www.鍖ickr.com/photos/zeldman/12621077243 http://dandelion-burdock.com/articles/view/the-weight-of-the-web
- 29. DOES RESPONSIVE = POOR PERFORMANCE? Credit: Guy Podjarny - Creator of Mobitest: http://www.guypo.com/mobile/what-are-responsive-websites-made-of/ 2
- 30. 2 To react quickly and positively.
- 31. 2 ITS EASY TO CONFUSE IMPLEMENTATION WITH TECHNIQUE Image Copyright: Metro-Goldwyn-Mayer (MGM)
- 32. Image Copyright: Twentieth Century Fox Film Corporation 2 MAKING PERFORMANCE A PRIORITY ! SETTING A PERFORMANCE BUDGET timkadlec.com/2013/01/setting-a-performance-budget/
- 33. 2 To load the Facebook, Twitter and Google social media buttons for a total of 19 requests takes 246.7 KB in bandwidth. http://zurb.com/article/883/small-painful-buttons-why-social-media-bu
- 34. 2 OFF THE SHELF FRONT-END FRAMEWORKS
- 35. 2 TRYING TO DO EVERYTHING Photo credit: Don Shall: http://www.鍖ickr.com/photos/donshall/3817115551/
- 36. THEY MAKE DESIGN DECISIONS FOR YOU Photo credit: James Bowe: http://www.鍖ickr.com/photos/jamesrbowe/4231509266/ 2
- 37. KNOWING YOUR CODE FROM TOP TO BOTTOM IS ESSENTIAL TO HAVE TOTAL CONTROL OVER IT 2 Image credit: http://css-tricks.com/
- 38. 2 WE CREATED A MINI-LIBRARY THAT IS SIMPLE, FLEXIBLE, LIGHT AND DOESNT MAKE DECISIONS FOR YOU http://cyber-duck.github.io/hoisin.scss/
- 39. 2 ONLY LOADING WHAT WE NEED WHEN WE NEED IT.
- 44. 2 IMAGES USING THE RIGHT IMAGE FOR THE RIGHT TASK 27 KB 266 KB
- 46. 2
- 48. 3 THE WEB DOESNT HAVE A FIXED WIDTH
- 49. JOHN ALLSOPP We should embrace the fact that the web doesnt have the same constraints [as the printed page] and design for this 鍖exibility. http://alistapart.com/article/dao/ Photo credit: TEDxNSW: http://www.鍖ickr.com/photos/42645924@N02/3933255654/ 3
- 51. 3 LAYOUTS BASED ON CONTENT RATHER THAN DEVICE
- 53. 3 SKETCH Copyright: Twentieth Century Fox Film Corporation & Paramount Pictures
- 54. 3 PROTOTYPE Copyright: Paramount Pictures & Marvel Enterprises
- 55. 3 CREATE PATTERN LIBRARIES PROTOTYPE Copyright: Universal Pictures & Alphaville Films http://styletil.es/
- 57. Copyright: Touchstone Pictures & Amblin Entertainment & Silver Screen Partners III & Walt Disney ANIMATION AS AN ENHANCEMENT 3
- 58. 4 ACCESSIBILITY
- 59. Copyright: Warner Bros. 4 7 QUICK WINS FOR ACCESSIBILITY
- 60. 4 1. MAKE THE PURPOSE OF ALL LINKS AS CLEAR AND DESCRIPTIVE AS POSSIBLE AVOID LINK ANCHORS THAT PRESUME THE INTERACTION METHOD LIKE CLICK HERE
- 61. 4 2. CREATE A HIDDEN SKIP NAVIGATION LINK
- 62. 4 3. MAKE URLS HUMAN READABLE AND PERMANENT WHERE POSSIBLE IS THIS HUMAN READABLE? ! HTTP://ART.COM/ARTGALLERY/DEFAULT.ASP? ID=9DF4BC0580DF11D3ACB60090271E26A8&COMMAND=FREELIST
- 63. 4 4. USE DESCRIPTIVE ALT TAGS FOR WHEN AN IMAGE CANNOT BE SHOWN.
- 64. 4 5. DONT USE PLACEHOLDERS AS A SUBSTITUTE FOR LABELS ON FORMS Image credit: Dave Bushell: http://dbushell.com/2013/11/08/form-label-design/ http://www.webaxe.org/placeholder-attribute-is-not-a-label/
- 65. 4 6. USE APPROPRIATE INPUT TYPES AND ATTRIBUTES ON FORMS
- 66. Related: http://24ways.org/2012/colour-accessibility/ 7. PROOF DESIGNS IN GREYSCALE TO CHECK COLOUR CONTRAST ALSO USE COLOUR BLINDNESS SIMULATORS AND COLOUR CONTRAST CHECK TOOLS 4
- 67. THE RESULTS
- 68. SINCE LAUNCH: 200% 2.07% -4000% INCREASE IN MOBILE TRAFFIC INCREASE IN CONVERSION RATE REDUCTION IN HOMEPAGE EXIT RATE ON MOBILE
- 69. Copyright: Lucas鍖lm MUCH TO LEARN THERE IS
- 70. Copyright: Studio 37 & La Petite Reine & La Classe Am辿ricaine & JD Prod & France 3 Cin辿ma & Jouror Productions & uFilm THANK YOU @duckymatt @cyberduck_uk