This presentation discusses an advertisement by Vodafone that shows a girl and dog to represent their customer service motto of "Happy to Help". The advertisement targets business people and lower middle class Vodafone customers by conveying that Vodafone will provide 10 rupees of credit even if their balance runs out, demonstrating Vodafone's goal of caring for customers. The presentation analyzes why the advertisement was effective at promoting Vodafone's customer-focused services.