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Aesthetics: American Bohemia

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Patricia Lopez

This document provides information about designing a jumpsuit line targeted towards the bohemian lifestyle. It outlines customer demographics as mid-late 20s, male and female, living in Austin, TX earning $60-100k. Psychographics include being cultured, nature-loving, eco-friendly free thinkers. Past jumpsuit trends from the 1920s to 2000s are described. The concept draws from original hippies and beatniks as a reaction to social/political changes. Proposed products include jumpsuits in khaki, dust, herb, salvage and brawn colors inspired by the movement. Potential stockists are listed as vintage stores in Austin.

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American bohemia By: Ariel Poncik, Patricia Lopez, Amaka Nzeadibe and Michelle Akhtarzad
Product The Jumpsuit short sleeved, overalls, long sleeve
Customer Profile Demographics: Mid-late 20s Female and male Austin, TX 60-100k Psychographics: Cultured/ worldly Nature loving Appreciates good quality Eco-friendly Down to earth Free and independent thinker
Past Trends Invented by Thayat in 1919 Baggy + dull color: 1920s-1940s Semi-tight capri pants - 1950s Floral + bright prints - 1960s Bell-bottom pants - 1970s Long sleeves + skinny pants - 1980s Denim/one-colored - 1990s Low cut - 2000s
Zeitgeist and Future Influences Concept here derives from the original hippies, descendants of the beatnik culture Hippie culture was a direct result to social and political changes from the post-war era Make love not war - motto can be seen in the communal living at Haight-Ashbury (California) and Woodstock (New York) where musicians like Jimi Hendrix and Janis Joplin revolutionized ideas about gender, sex, music, drugs and love Movement of today reacts to social and political control of gender, culture and environmental rules
Colors + Theme Conformist - As khaki based colors were used in wartime uniforms, this hue evokes a sense of irony, as the collection is based on a free-spirited movement. Dust - Tiny particles of the most essential Earth matter, connecting the hippie culture to its most primal state. Herb - The embodiment of a classic hippie remedy. Salvage - The perfect color in depicting the cruciality of recycling products and fabrics, to eliminate our carbon footprint on planet Earth. Brawn - A representation of the stedfast attitudes of the hippie generation, personified through the strength of denim.
Proposed Products
Companies SoCo vintage stores Feathers Boutique Vintage Prototype Vintage Design Other vintage shops New Bohemia Monkeys Vintage and Print Charm School Vintage Blue Velvet
Aesthetics: American Bohemia

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Aesthetics: American Bohemia

  • 1. American bohemia By: Ariel Poncik, Patricia Lopez, Amaka Nzeadibe and Michelle Akhtarzad
  • 2. Product The Jumpsuit short sleeved, overalls, long sleeve
  • 3. Customer Profile Demographics: Mid-late 20s Female and male Austin, TX 60-100k Psychographics: Cultured/ worldly Nature loving Appreciates good quality Eco-friendly Down to earth Free and independent thinker
  • 4. Past Trends Invented by Thayat in 1919 Baggy + dull color: 1920s-1940s Semi-tight capri pants - 1950s Floral + bright prints - 1960s Bell-bottom pants - 1970s Long sleeves + skinny pants - 1980s Denim/one-colored - 1990s Low cut - 2000s
  • 5. Zeitgeist and Future Influences Concept here derives from the original hippies, descendants of the beatnik culture Hippie culture was a direct result to social and political changes from the post-war era Make love not war - motto can be seen in the communal living at Haight-Ashbury (California) and Woodstock (New York) where musicians like Jimi Hendrix and Janis Joplin revolutionized ideas about gender, sex, music, drugs and love Movement of today reacts to social and political control of gender, culture and environmental rules
  • 6. Colors + Theme Conformist - As khaki based colors were used in wartime uniforms, this hue evokes a sense of irony, as the collection is based on a free-spirited movement. Dust - Tiny particles of the most essential Earth matter, connecting the hippie culture to its most primal state. Herb - The embodiment of a classic hippie remedy. Salvage - The perfect color in depicting the cruciality of recycling products and fabrics, to eliminate our carbon footprint on planet Earth. Brawn - A representation of the stedfast attitudes of the hippie generation, personified through the strength of denim.
  • 8. Companies SoCo vintage stores Feathers Boutique Vintage Prototype Vintage Design Other vintage shops New Bohemia Monkeys Vintage and Print Charm School Vintage Blue Velvet