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息 2015 GrayMatter All Rights Reserved
Improving Profitability and
Customer Experience at Airports
using Analytics
GrayMatters
Airport Analytics
(AA+) Solution
息 2015 GrayMatter All Rights Reserved 2
GrayMatters Airport Analytics (AA+) product is a pre-
built enterprise wide solution for Airport Operators
consisting of in-depth analytics for Operations, Finance,
Commercials, Airline Marketing, Ground Handling,
Infrastructure, Survey Analytics, Car Parking Revenue
Management, HR, Environment & Safety by integrating
data across 10+ airport systems into centralized data
warehouse
What is AA+ ?
息 2015 GrayMatter All Rights Reserved 3
Product Overview
Airport Analytics (AA+) is airport vertical specific pre-built business analytics and decision making
platform that provides following capabilities out-of-the-box for each department of airport:
 Full range of dashboards, reports, statistical models for predictive analytics, extractors for all major
airport source systems
 Single unified architecture covering all the elements of Airport Analytics (AA+) like Reporting, Dash
boarding, Ad-hoc Analysis, OLAP/Cube Multidimensional analytics, ETL Tools, Data Mining, Pre-built
data models and pre-built BI contents along with planning and budgeting capabilities
 Capability to display consolidated information across multiple airports under the management,
wherever applicable
 Airport Analytics (AA+) also provides the self-service capability to business users to do their own
ad-hoc analysis
 The solution supports the calculation of derived metrics that are normally unavailable in the data
source, for the purpose of comparison or analysis
 The principle of the Four Ws (What, Where, When and Why) has been kept in view while designing
the solution. It is expected that when the user navigates, she can easily identify pain areas or areas
of improvement and be better placed to address the issue effectively
息 2015 GrayMatter All Rights Reserved 4
Airport Enterprise wide coverage
Functional
Modules
Operations
Survey
Analytics
Commercial
Finance
HR
Airline
Marketing
Product Capability & Maturity
Competition
Ground
Handling
Data Mining &
Statistical Models
Technology
Capability
What-if Analysis
Workflow &
BPM
Budgeting &
Planning
BI: Dashboards,
Reports, Adhoc
Analysis, Alerts,
Visualization
Infrastructure
Environment
&
Sustainability
Collaborative
Decisions
Predictive
Analytics
Historical
data Analysis
Planning &
What-if
Modeling
Real Time
Information
Access
Portal
framework
ETL
Connectors
Analytics
Maturity
Video
Analytics
息 2015 GrayMatter All Rights Reserved 5
OPERATIONS
Core
Operations
Wait times
analysis
Airport
Resources
Utilization
Terminal
Management
Airside
Management
Airport Fire
Services
Aviation
Safety
COMMERCIAL Retail Retail ( DFS) Utilities Advertising
Real Estate
& Contacts
Car Parking
FINANCE
Core - GL/ AP/ AR
Financial Statements
AIRLINE
MARKETING
Treasury
Assets
Management
Procurement
& Contracts
Benchmarking
Core Airline Marketing Competition Benchmarking Transfer Analysis
SURVEY
ANALYTICS
Airport
Quality Survey
Airport Pax
Survey
Skytrax Commercial Audit
Employee
Satisfaction Survey
INFRA
STRUCTURE
Capex Analytics Project Management Maintenance Benchmarking
GROUND
HANDLING
Profitability Bus Ramp Handling
Terminal
Services
Baggage Benchmarking
ENVIRONMENT &
SUSTAINABILITY
HUMAN RESOURCES
Retail Sales
Benchmarking
Policy Admin
& Compliance
Recruitment
CAR PARKING
REVENUE
MANAGEMENT
Compensation
& Payroll
Talent & Learning
Management
Employee Self
Service
Performance
Management
Core Energy Analytics Water Analytics Waste Management Carbon
MODULES SUB-MODULES
Functional Coverage - Modules & Sub-Modules
息 2015 GrayMatter All Rights Reserved 6
Module-wise Value Proposition
Environment & Sustainability 
Analyze area of improvements
to maintain safe and energy
efficient business operations
HR  Nurture your human
capital through analytics
Operations  Improve passenger
experience by increasing efficiencies
at multiple touch points
Commercial  Increase top line
through optimizations of retail
space, car park and rentals
Survey Analytics 
Enhance passenger and
customer satisfaction through
feedback driven analytics
Ground Handling  Improve profitability
with Optimized productivity and
Improved quality of services
Infrastructure
Monitor project progress & pro-active
maintenance for better efficiency and serviceability
Airline Marketing  Identify
opportunities to attract more
airlines at airport
Finance  Enhance bottom line
through better control on
financial health
Car Parking Revenue Management
(CPRM)  Maximize revenues by
optimizing car park utilization
AA+ Modules
息 2015 GrayMatter All Rights Reserved 7
Product Differentiators
息 2015 GrayMatter All Rights Reserved 8
 Increase Aero Revenue
 Better Management of Airline Customer, profiling their needs and optimize
resource utilizations
 Increase Non-Aero Revenue
 Improve Retail revenue with better traffic flow and store management
 Trace any revenue leakage from finance systems to operational systems
 Track revenue from all Airport partners and opportunities to improve
 Improve Customer Experience
 Cut down waiting and queuing time
 Optimal resource utilization and allocations
 SLA tracking and better co-ordination with partners like Cargo Handler, Ground
Handler
 Improves Visibility & Accountability
 Enhance the effectiveness of middle & senior management in improving
financial results with data driven decision making organization
Key Business Benefits
息 2015 GrayMatter All Rights Reserved 9
Airport IT System Integration and Centralized
DWH Landscape
息 2015 GrayMatter All Rights Reserved 10
Thank You
For more details
Email: info@graymatter.co.in
Phone: +358 406700708
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airportanalyticsaaoverview-.pdf

  • 1. 息 2015 GrayMatter All Rights Reserved Improving Profitability and Customer Experience at Airports using Analytics GrayMatters Airport Analytics (AA+) Solution
  • 2. 息 2015 GrayMatter All Rights Reserved 2 GrayMatters Airport Analytics (AA+) product is a pre- built enterprise wide solution for Airport Operators consisting of in-depth analytics for Operations, Finance, Commercials, Airline Marketing, Ground Handling, Infrastructure, Survey Analytics, Car Parking Revenue Management, HR, Environment & Safety by integrating data across 10+ airport systems into centralized data warehouse What is AA+ ?
  • 3. 息 2015 GrayMatter All Rights Reserved 3 Product Overview Airport Analytics (AA+) is airport vertical specific pre-built business analytics and decision making platform that provides following capabilities out-of-the-box for each department of airport: Full range of dashboards, reports, statistical models for predictive analytics, extractors for all major airport source systems Single unified architecture covering all the elements of Airport Analytics (AA+) like Reporting, Dash boarding, Ad-hoc Analysis, OLAP/Cube Multidimensional analytics, ETL Tools, Data Mining, Pre-built data models and pre-built BI contents along with planning and budgeting capabilities Capability to display consolidated information across multiple airports under the management, wherever applicable Airport Analytics (AA+) also provides the self-service capability to business users to do their own ad-hoc analysis The solution supports the calculation of derived metrics that are normally unavailable in the data source, for the purpose of comparison or analysis The principle of the Four Ws (What, Where, When and Why) has been kept in view while designing the solution. It is expected that when the user navigates, she can easily identify pain areas or areas of improvement and be better placed to address the issue effectively
  • 4. 息 2015 GrayMatter All Rights Reserved 4 Airport Enterprise wide coverage Functional Modules Operations Survey Analytics Commercial Finance HR Airline Marketing Product Capability & Maturity Competition Ground Handling Data Mining & Statistical Models Technology Capability What-if Analysis Workflow & BPM Budgeting & Planning BI: Dashboards, Reports, Adhoc Analysis, Alerts, Visualization Infrastructure Environment & Sustainability Collaborative Decisions Predictive Analytics Historical data Analysis Planning & What-if Modeling Real Time Information Access Portal framework ETL Connectors Analytics Maturity Video Analytics
  • 5. 息 2015 GrayMatter All Rights Reserved 5 OPERATIONS Core Operations Wait times analysis Airport Resources Utilization Terminal Management Airside Management Airport Fire Services Aviation Safety COMMERCIAL Retail Retail ( DFS) Utilities Advertising Real Estate & Contacts Car Parking FINANCE Core - GL/ AP/ AR Financial Statements AIRLINE MARKETING Treasury Assets Management Procurement & Contracts Benchmarking Core Airline Marketing Competition Benchmarking Transfer Analysis SURVEY ANALYTICS Airport Quality Survey Airport Pax Survey Skytrax Commercial Audit Employee Satisfaction Survey INFRA STRUCTURE Capex Analytics Project Management Maintenance Benchmarking GROUND HANDLING Profitability Bus Ramp Handling Terminal Services Baggage Benchmarking ENVIRONMENT & SUSTAINABILITY HUMAN RESOURCES Retail Sales Benchmarking Policy Admin & Compliance Recruitment CAR PARKING REVENUE MANAGEMENT Compensation & Payroll Talent & Learning Management Employee Self Service Performance Management Core Energy Analytics Water Analytics Waste Management Carbon MODULES SUB-MODULES Functional Coverage - Modules & Sub-Modules
  • 6. 息 2015 GrayMatter All Rights Reserved 6 Module-wise Value Proposition Environment & Sustainability Analyze area of improvements to maintain safe and energy efficient business operations HR Nurture your human capital through analytics Operations Improve passenger experience by increasing efficiencies at multiple touch points Commercial Increase top line through optimizations of retail space, car park and rentals Survey Analytics Enhance passenger and customer satisfaction through feedback driven analytics Ground Handling Improve profitability with Optimized productivity and Improved quality of services Infrastructure Monitor project progress & pro-active maintenance for better efficiency and serviceability Airline Marketing Identify opportunities to attract more airlines at airport Finance Enhance bottom line through better control on financial health Car Parking Revenue Management (CPRM) Maximize revenues by optimizing car park utilization AA+ Modules
  • 7. 息 2015 GrayMatter All Rights Reserved 7 Product Differentiators
  • 8. 息 2015 GrayMatter All Rights Reserved 8 Increase Aero Revenue Better Management of Airline Customer, profiling their needs and optimize resource utilizations Increase Non-Aero Revenue Improve Retail revenue with better traffic flow and store management Trace any revenue leakage from finance systems to operational systems Track revenue from all Airport partners and opportunities to improve Improve Customer Experience Cut down waiting and queuing time Optimal resource utilization and allocations SLA tracking and better co-ordination with partners like Cargo Handler, Ground Handler Improves Visibility & Accountability Enhance the effectiveness of middle & senior management in improving financial results with data driven decision making organization Key Business Benefits
  • 9. 息 2015 GrayMatter All Rights Reserved 9 Airport IT System Integration and Centralized DWH Landscape
  • 10. 息 2015 GrayMatter All Rights Reserved 10 Thank You For more details Email: info@graymatter.co.in Phone: +358 406700708