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Amb
- 2. Group Members Basit Nazir M. Azam Naseer Mudasir Shoukat 05 11 22
- 3. Mission "We will distinguish ourselves in the event management market by managing, producing and supporting outstanding events that exceed customers expectations in terms of value, service and innovation. We will work together with our clients: To create events tailored to our clients needs To form a seamless partnership between clients, stakeholders and ourselves To produce events of which our stakeholders, our clients and ourselves can be proud To bring glory to our customers
- 4. Vision We will strive to be seen as leaders and innovators in the event management industry. We will surpass the expectations of our clients with our honest dedication to producing and managing outstanding events. We will gain the trust and respect of our clients, our stakeholders and our staff by never compromising our values We will show genuine concern for the success of Events and all involved.
- 5. Business Description Goals Objectives Form or Owner Strength of Business Core Competences Significant Challenges Keys to Success
- 6. Products and Services Products Clothing products such as Mans dress pants & Shirts, fancy Kurta, Naught and Sherwani. And also provide all the other things that are used in dowry Services Management of ceremonies, events, parties, exhibition, Birthday, Industrial Exhibition, catering, staying facility for the guest, Saloon & Beauty parlor and setting and arrangement of home equipments.
- 7. Marketing Plan Research Objectives Goals Key to Scucess
- 8. Market Analysis Segmentation Target Market Current demand Trend in Target Market Marketing Strategy
- 9. SWOT Analysis Strength Provides such type of services with products, that no one provide this. Weakness We have no building or hall to start our business. Opportunities Today, life is very fast and people have no time to manage these types of events. So, provide these services with such type of products. Threats Threat of new entrance. If the taxes increase then the profit will low. People are unaware in the start.
- 10. Marketing Mix Product Price Place Promotion
- 11. Distribution Channels Direct Marketing Meet with customer face-to-face. Mail services order Customer can contact with our e-mail adress (ambconsultant@gmail.com)and receive Mail of conformation Website & Catalog services Customer visit our websites (www.ambconsultant.webs.com)
- 12. Pricing Strategy Price Skiming Strategy we use skiming strategy, because our competitor not provide these types of services. Target Market Upper class, high income people and business man are our target market.
- 13. Operational Plan Location Suppliers Personnel
- 14. Projected Profit & Loss Sheet Financial Plan Year 2015 Year 2016 Year 2017 2,00,00,000 3,00,00,000 3,75,00,000 25,000 29,000 34,000 0 0 0 Pay roll Promotional expenses 60,66,000 70,00,000 70,25,000 Bill Board Magazine Internet add News Paper TV ads Depreciation Utility Insurance Rent 480,000 50,000 0 100,000 900,000 40,000 35,000 54,000 4,80,000 420,000 40,000 0 90,000 700,000 40,000 40,000 54,000 5,36,000 400,000 35,000 0 75,000 650,000 40,000 45,000 54,000 5,88,000 86,95,000 89,20,000 89,12,000 1,10,55,000 2,07,90,000 2,85,88,000 EBI 11,05,500 99,49,500 24,94,800 1,82,95,200 28,86,100 2,57,01,900 Less: Interest 42,50,000 45,50,000 48,50,000 Net Income 56,99,500 1,37,45,200 2,08,51,900 Sales Direct cost of sales Other Operating Expenses Projected profit & Loss Sheet Total Operating expense EBIT Less: Taxes
- 15. Assets Projected Balance Sheet Year 2015 Year 2016 Year 2017 Cash A/R Total current assets Long term Assets 50,00,000 200,000 52,00,000 55,00,000 300,000 58,00,000 60,00,000 450,000 64,50,000 Catering 1,50,00,000 2,00,00,000 2,20,00,000 Land 1,50,00,000 1,50,00,000 1,50,00,000 Furniture Inventories Total Assets Liability 18,00,000 30,00,000 4,00,00,000 18,00,000 18,00,000 30,00,000 30,00,000 4,56,00,000 4,82,50,000 Current liabilities A/P 60,00,000 15,00,000 1,04,00,000 80,00,000 10,00,000 8,44,000 Long-term Capital Retained earning Net income 91,00,500 1,50,00,000 25,00,000 56,99,500 24,54,800 1,50,00,000 30,00,000 1,37,45,200 Total liabilities 4,00,00,000 4,56,00,000 4,82,50,000 Non-current liabilities 20,54,100 1,50,00,000 15,00,000 2,08,51,900
- 16. Year 2015 Year 2017 Balance Projected Cash flow Year 2016 50,00,000 10111000 20317000 Cash Sale 200,00,000 300,00,000 37500000 Add: A/R 200,000 300000 4,50,000 Total 25200000 40411000 58267000 Cash Purchase 1,50,00,000 200,00,000 22000000 Other Purchase 89,000 94,000 99000 Subtotal Cash Expenditure 15089000 20094000 22099000 Net Cash Flow 5111000 10206000 15851000 Cash Balance 10111000 20317000 36168000 Less: Expenses
- 17. T ha n k U