American Greetings in Wegmans
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1) A greeting card sits on a store shelf hoping to be chosen by a customer looking for something unusual. 2) A woman selects the card because she wants something different than typical cards. 3) The card is purchased and mailed to a recipient, who is pleased and touched upon receiving a card that shows the sender remembered their birthday.
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- 1. Wegmans Supermarkets American Greetings: Something Else Line :60 Radio MALE #1 (TONE AND NARRATIVE OF 40S GUMSHOE) I was sitting on the rack taking my ease on an envelope and looking cheerful when she came up. She was, well, you know the type. You could tell she knew what she wanted. Something else. Wouldnt settle for the same old thing. Only the best for her. None of your common greeting cards. I didnt do much to catch her eye. I was my usual self. Engaging, Irresistible. Definitely something else. You know the rest. The Wegmans scanner tickled. I shared a bag with a bunch of broccoli and a frozen cod. Then I was dropped down a mail chute. What a trip that was! I must have traveled clear across town before someone slid me out of the envelope, looked inside, and said: MALE #2 (AMUSED AND AFFECTIONATE CHUCKLE) Aw, she remembered my birthday! Shes something else! MALE #1: Thats how it happened. I was the card that got to go home and make Someone she cared for happy. ANNCR VO: (STRAIGHT READ) Something Else Greeting Cards. A cure for the common card. At Wegmans Card Shops.