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Portfolio
Georgia Dzurica
  Copywriter
Collateral/Trade Incentive Program
            sample page

                    Kichler Lighting
                    Cool Breezes
                    Walk out into the world of Maui. Here
                    the air is cooled by rainbows. Yet it
                    seldom rains. Here, rich, red soil
                    stretches to meet green hillsides. The
                    luscious lavender of jacaranda trees
                    colors the landscape. Sea cliffs tower
                    above the surf. And below the waves,
                    you follow currents of parrotfish past
                    coral canyons.
Collateral/Brochure

          TNT Movies remind us of the value
          of dreams.
           Movies become our shared history, and at
          TNT, we are committed to making our
          contribution to it. As todays moviemakers,
          we have a vision to make popular enter-
          tainment features with the passion of
          creative excellence and original expression.
          Thats our enduring promise to youto
          provide first-quality programming that you
          can be proud to offer to your community.
          We know that the value you recognize in
          our programming is the very foundation of
          TNT. TNT Original productions are movies
          that showcase the most acclaimed stars and
          illustrious directors, writers and craftsmen
          working in Hollywood today.
Collateral/Brochure
      excerpt
Collateral/Consumer Brochure
            excerpt

                 Eastman Kodak
                 WHY CHOOSE A PROFESSIONAL
                PHOTOGRAPHER?

                 Youve just made one of the biggest
                decisions of your life, and there are a
                myriad of details preliminary to your
                wedding day that still require decisions.
                Who will you ask to capture your
                memories?

                  Only professional photographers have
                the experience and expertise to make
                your wedding memories all you want
                them to be. . . .
Collateral/Capital Campaign Brochure
                excerpt
                     Chattahoochee Nature Center
                      The Creeks named the river: Chatto-
                      hoche, river of painted rock. It rises out
                      of the rocks in the Blue Ridge
                      Mountains, trickles through forest as it
                      flows southwest and south to mingle its
                      waters with the Flint, and rolls into the
                      sea more than 500 miles from its birth.
                      Centuries later as our population has
                      grown, the Chattahoochee has become
                      the most endangered natural resource in
                      metro Atlanta. More than four million
                      residents drain 300 million gallons a
                      day from it and discharge 200 million
                      gallons of wastewater. . . .
Collateral/Custom Book
        excerpt

             Hartsfield Atlanta Inter-
             national Airport
             Burning Bright to Welcome the World.

             This time the fire that lit Atlanta burned in
             the Olympic cauldron. A torch against the
             sky.

             The city was aflame with the Olympic
             spirit when Atlanta hosted the Centennial
             Games in the summer of 1996. It was an
             opportunity to introduce Atlanta to the
             world. More than 10,000 athletes from
             197 countries competed, following the
             dream of gold. Two million fans came to
             see them win. Three-and-a-half billion
             people watched on television. . . .
Annual Report/nonprofit
        excerpt

           CARE USA
           Question 9: Isnt there enough food
           to feed everyone?
           The simple answer is yes, theoretically,
           says David Kauck, food policy analyst, but
           its very unevenly distributed.
             And distribution is just one reason that
           today, an estimated 900 million people are
           hungry, the vast majority being women and
           girls. This number is growing by four
           million a year.
             The main reason for their worsening
           plight is the increase in commodity prices,
           Kauck says. And thats partly related to
           rising fuel prices worldwide. Another factor
           is the changing demand for food. And there
           are two big drivers there. One is the use of
           corn, in particular, to produce biofuels . . . .
Feature Article/Custom Publication
              excerpt


                   Northside Hospital
                   Becoming a whole new person:
                   You can change your life with bariatric
                   surgery

                   Weve all recovered from winter cabin fever
                   and are looking forward to spending more
                   time outdoors. This is the time of year when
                   many people take stock of their progress in
                   keeping New Years resolutionsespecially
                   the one about losing weight.
                   For people who have been obese for years,
                   its a perfect time to make the decision to
                   change their lives forever the commit-
                   ment to undergo bariatric surgery, otherwise
                   called weight  loss surgery. . . .
FSI

      Heinz/Snausages,
      Pup-Peroni and Jerky
      Treats
Feature Article
   excerpt

        House & Garden
        Silk is a weave of sensual experiences. So
        soft, it floats. So supple, it flows. It
        crunches. It shines. It swirls like brandy in a
        glass. It rustles in anticipation. It has been
        called the queen of textiles. Silk,
        Christopher Hyland, president of
        Christopher Hyland Inc., says, is part of
        leading an engaged life.

        I dont think theres any other natural
        material quite like it, says designer
        Monique Gibson, of Dilger Gibson in
        Atlanta. Its luxurious. Its sexy. And the
        way its created is a small miracle. . . .
Feature Article
   excerpt
         House & Garden
         Paul Stankards paperweights express
         the spirit of nature in the beauty of
         glass.
         Little flower wrote Tennyson of a
         blossom in a crannied wall, But if I could
         understand what you are  I should know
         what God and man is.
         In the woods near his home and studio in
         Mantua, New Jersey, and in the gardens he
         can see from his window as he works, Paul
         J. Stankard searches for the same under-
         standing. Stankard is a master craftsman and
         glass artist who has become one of the
         worlds foremost paperweight makers,
         creating individual native flowers, bouquets
         and natural environments so real that many
         beholders are startled to realize that they are
         looking into glass. . . .
Feature Article
    excerpt

        Interior Design
        Home of Dallas Austin

        the starship serentity

        Floating in the pool at his friend Lenny
        Kravitzs supercool house in Miami early
        one morning, music and film executive
        Dallas Austin mused out load about living
        in a spaceship like Kravitzs someday. It
        wasnt long before the rockers architect,
        Architropolis principal Michael Czysz, was
        on his way to Atlanta to help Austin look
        for a lot. . . .
Feature Article
    excerpt

        Veranda
         Home of Rutherford and Laura Turner
         Seydel
         EcoManor: Sustainable Style

         Just weeks after Laura Turner Seydel and
         her husband Rutherford bought the1920s
         two-bedroom dwelling behind their home
         to create a guest cottage, it was crushed by
         a giant oak tree. You might say nature gave
         them a nudge. Soon afterward, the environ-
         mental activists and philanthropistsLaura
         is the daughter of CNN founder Ted
         Turner, and Rutherford is an attorney
         built EcoManor, now their home and an
         award-wining showcase for the latest in
         green residential design.
:60 Radio
  excerpt
     Kraft Foods/Sweepstakes
     VO OVER PA: Code blue in aisle three!
     VO: Things are getting out of hand at Food
     World and Brunos. Some folks have been
     endangering other shoppers by practicing for
     one of the five $1000 shopping sprees they
     hope to win in our Kraft Celebrate the
     Holiday Sweepstakes. Theyve toppled
     cantaloupes and knocked over salad dressing.
     Thats not necessary! If youre a winner in the
     Kraft Celebrate the Holiday Sweepstakes,
     you can shop at your own speed. Its not a
     timed event!
     A couple of ladies came in with gloves and
     coolers and drilled each other on moving ice
     cream. One guy dropped a frozen turkey on his
     foot! . . .
:60 Radio
 excerpt

     Wegmans/American Greetings,
     Something Else cards
     MALE VO (40s GUMSHOE):
     I suppose you could say it was a pretty
     ordinary day in Wegmans Card Shop
     unless it was your birthday or something.
     I was making small talk with an envelope
     when he came in. He was  well, you know
     the type. A big guy who could hammer
     nails with his bare hands. But there was
     something else about him . . . . You could
     tell that on the inside, he was a soft touch.
     Probably kept a kitty at home.
      He knew what he wanted. Something else.
     None of your common greeting cards. Not
     for him. . . .
Print Ad/B2B
   excerpt
       Durkan
       It was a Durkan Monsanto Ultron速 nylon
           printed carpet.
       When an official from the International
         Wool Bureau saw the installation, he
         couldnt help complimenting the
         designer. This is the finest woolen
         Axminster Ive ever seen! he said.
       We certainly didnt mean to pull the wool
          over his eyes. But we did.
       His was an understandable mistake. Its
          just about impossible today to tell the
          difference between an Axminster and
          our carpet when its on the floor. . . .
Print Ad/ B2B
   excerpt

        Hoechst Roussel
        The old ways die hard. Some LCOs keep
             on doing the same old thing at the
             same time, as though it were sacred.
        Its the same thing season after season. Put
             down a pre the month spring arrives.
             Run back in a couple of months and
             put down a second pre. Pray the
             weather holds. The only thing missing
             from this ritual is some magic words.
        This season, break with tradition. Skip the
             first pre. Then use an early application
             of postemergence Acclaim速 Herbicide
             plus a pre such as Balan速, Pre-M速
             or others at the same time crabgrass
             germinates. Its a control strategy that
             really works. . . .
Print Ad/B2B
   excerpt

       Blastrac
       Strip, clean, etch in one step with
       Blastrac速 Portable Blast Cleaning
       Systems.
       If youre still using acid to profile floors
       and other surfaces, your crew has to suit up
       as though they were headed for outer space.
       But with a Blastrac速 Portable Blast
       Cleaning System, theres no acid and no
       need for bulky protective clothing. Airless
       centrifugal shot-blasting technology
       eliminates the hazard of handling acid and
       the problem of chemical waste disposal. It
       leaves surfaces dry and dust-free and helps
       coatings and toppings bond to the floor for
       long life. . . .
Print Ad/B2C
   excerpt

       Bluegreen
          Corporation/Brickshire
       Were just off I-64, only 20 minutes east of
           downtown Richmond. The hardest drive
           youll have is on our Curtis Strange golf
           course probably #5.
       But first, you get to decide which golf,
           water or wooded homesite you want.
           They start in the $50s, and you wont
           believe how big they are!
       You decide when to build, too. When you
           are ready, choose from our team of
           custom builders to make your dream
           home a reality. Or opt for one of our
           homes starting in the $300s. . . .
Corporate Communications/eNewsletter
             excerpt

                   Bayer HealthCare
                   Step by step, Bayer HealthCare is moving
                   toward FDA licensure of a new commercial
                   biologics manufacturing facility in Lynn-
                   wood, WA, just a few miles north of Seattle.
                   This fully automated facility will produce
                   the bulk drug Leukine (sargramostim). The
                   first phase of this construction at the
                   Northpointe site replaces the present leased
                   downtown Seattle Bulk Drug Substance
                   commercial facility; the second build out
                   phase will allow the consolidation of four
                   area sites.
                    In 1991, Leukine was the first biotech
                   product to be approved in Washingtons
                   biotech community, . . .
Direct Response/Lift Note
         excerpt
               PCS Coins & Stamps
               DO YOU KNOW WHY YOU HAVENT
               SEEN ANY NEW JFK HALF-DOLLARS
               LATELY?
               BECAUSE THEY ARE NO LONGER BEING
               RELEASED TO THE GENERAL PUBLIC

               Thats right. The U.S. government
               stopped releasing Kennedy Half-Dollars
               to the general public in 2002. Most
               people dont even know that they are still
               being minted, much less how to get their
               hands on them.
               But dont worry. As a select subscriber,
               youll be guaranteed to receive our entire
               historic collection of uncirculated, reg-
               ular-issue John F. Kennedy Half-Dollars,
               including the most recent coins that are
               not being released to the general public.
Email Campaign
   excerpt

         Angelica
         (Company name) has been selected to
          receive a FREE ON-SITE LINEN AUDIT from
          the countrys leading linen management
          provider. This audit is available to you at
          no cost and no obligation and could prove
          invaluable to your practice.
          CONSIDER THESE IMPORTANT
          ISSUES:
          Recent studies showed that 65% of
          physicians admit they havent washed their
          lab coats in at least a week! Yet some
          germs can live as long as 90 days on lab
          coats and uniforms.
          How often do you wash your lab coats?
          Your scrubs? . . .
Landing Page
  excerpt

       Angelica

       Find out if you can save money while
       enhancing the patient experience,
       promoting a professional image and
       ensuring compliance with AAAHC regs.
       The nations leading linen management
       and laundry service provider exclusively
       for healthcare is a partner your clinic can
       trust.
       For questions or to register, call 678-823-
       4100. . . .
Ad

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GeorgiaDzuricaWORDzPortfolio

  • 2. Collateral/Trade Incentive Program sample page Kichler Lighting Cool Breezes Walk out into the world of Maui. Here the air is cooled by rainbows. Yet it seldom rains. Here, rich, red soil stretches to meet green hillsides. The luscious lavender of jacaranda trees colors the landscape. Sea cliffs tower above the surf. And below the waves, you follow currents of parrotfish past coral canyons.
  • 3. Collateral/Brochure TNT Movies remind us of the value of dreams. Movies become our shared history, and at TNT, we are committed to making our contribution to it. As todays moviemakers, we have a vision to make popular enter- tainment features with the passion of creative excellence and original expression. Thats our enduring promise to youto provide first-quality programming that you can be proud to offer to your community. We know that the value you recognize in our programming is the very foundation of TNT. TNT Original productions are movies that showcase the most acclaimed stars and illustrious directors, writers and craftsmen working in Hollywood today.
  • 5. Collateral/Consumer Brochure excerpt Eastman Kodak WHY CHOOSE A PROFESSIONAL PHOTOGRAPHER? Youve just made one of the biggest decisions of your life, and there are a myriad of details preliminary to your wedding day that still require decisions. Who will you ask to capture your memories? Only professional photographers have the experience and expertise to make your wedding memories all you want them to be. . . .
  • 6. Collateral/Capital Campaign Brochure excerpt Chattahoochee Nature Center The Creeks named the river: Chatto- hoche, river of painted rock. It rises out of the rocks in the Blue Ridge Mountains, trickles through forest as it flows southwest and south to mingle its waters with the Flint, and rolls into the sea more than 500 miles from its birth. Centuries later as our population has grown, the Chattahoochee has become the most endangered natural resource in metro Atlanta. More than four million residents drain 300 million gallons a day from it and discharge 200 million gallons of wastewater. . . .
  • 7. Collateral/Custom Book excerpt Hartsfield Atlanta Inter- national Airport Burning Bright to Welcome the World. This time the fire that lit Atlanta burned in the Olympic cauldron. A torch against the sky. The city was aflame with the Olympic spirit when Atlanta hosted the Centennial Games in the summer of 1996. It was an opportunity to introduce Atlanta to the world. More than 10,000 athletes from 197 countries competed, following the dream of gold. Two million fans came to see them win. Three-and-a-half billion people watched on television. . . .
  • 8. Annual Report/nonprofit excerpt CARE USA Question 9: Isnt there enough food to feed everyone? The simple answer is yes, theoretically, says David Kauck, food policy analyst, but its very unevenly distributed. And distribution is just one reason that today, an estimated 900 million people are hungry, the vast majority being women and girls. This number is growing by four million a year. The main reason for their worsening plight is the increase in commodity prices, Kauck says. And thats partly related to rising fuel prices worldwide. Another factor is the changing demand for food. And there are two big drivers there. One is the use of corn, in particular, to produce biofuels . . . .
  • 9. Feature Article/Custom Publication excerpt Northside Hospital Becoming a whole new person: You can change your life with bariatric surgery Weve all recovered from winter cabin fever and are looking forward to spending more time outdoors. This is the time of year when many people take stock of their progress in keeping New Years resolutionsespecially the one about losing weight. For people who have been obese for years, its a perfect time to make the decision to change their lives forever the commit- ment to undergo bariatric surgery, otherwise called weight loss surgery. . . .
  • 10. FSI Heinz/Snausages, Pup-Peroni and Jerky Treats
  • 11. Feature Article excerpt House & Garden Silk is a weave of sensual experiences. So soft, it floats. So supple, it flows. It crunches. It shines. It swirls like brandy in a glass. It rustles in anticipation. It has been called the queen of textiles. Silk, Christopher Hyland, president of Christopher Hyland Inc., says, is part of leading an engaged life. I dont think theres any other natural material quite like it, says designer Monique Gibson, of Dilger Gibson in Atlanta. Its luxurious. Its sexy. And the way its created is a small miracle. . . .
  • 12. Feature Article excerpt House & Garden Paul Stankards paperweights express the spirit of nature in the beauty of glass. Little flower wrote Tennyson of a blossom in a crannied wall, But if I could understand what you are I should know what God and man is. In the woods near his home and studio in Mantua, New Jersey, and in the gardens he can see from his window as he works, Paul J. Stankard searches for the same under- standing. Stankard is a master craftsman and glass artist who has become one of the worlds foremost paperweight makers, creating individual native flowers, bouquets and natural environments so real that many beholders are startled to realize that they are looking into glass. . . .
  • 13. Feature Article excerpt Interior Design Home of Dallas Austin the starship serentity Floating in the pool at his friend Lenny Kravitzs supercool house in Miami early one morning, music and film executive Dallas Austin mused out load about living in a spaceship like Kravitzs someday. It wasnt long before the rockers architect, Architropolis principal Michael Czysz, was on his way to Atlanta to help Austin look for a lot. . . .
  • 14. Feature Article excerpt Veranda Home of Rutherford and Laura Turner Seydel EcoManor: Sustainable Style Just weeks after Laura Turner Seydel and her husband Rutherford bought the1920s two-bedroom dwelling behind their home to create a guest cottage, it was crushed by a giant oak tree. You might say nature gave them a nudge. Soon afterward, the environ- mental activists and philanthropistsLaura is the daughter of CNN founder Ted Turner, and Rutherford is an attorney built EcoManor, now their home and an award-wining showcase for the latest in green residential design.
  • 15. :60 Radio excerpt Kraft Foods/Sweepstakes VO OVER PA: Code blue in aisle three! VO: Things are getting out of hand at Food World and Brunos. Some folks have been endangering other shoppers by practicing for one of the five $1000 shopping sprees they hope to win in our Kraft Celebrate the Holiday Sweepstakes. Theyve toppled cantaloupes and knocked over salad dressing. Thats not necessary! If youre a winner in the Kraft Celebrate the Holiday Sweepstakes, you can shop at your own speed. Its not a timed event! A couple of ladies came in with gloves and coolers and drilled each other on moving ice cream. One guy dropped a frozen turkey on his foot! . . .
  • 16. :60 Radio excerpt Wegmans/American Greetings, Something Else cards MALE VO (40s GUMSHOE): I suppose you could say it was a pretty ordinary day in Wegmans Card Shop unless it was your birthday or something. I was making small talk with an envelope when he came in. He was well, you know the type. A big guy who could hammer nails with his bare hands. But there was something else about him . . . . You could tell that on the inside, he was a soft touch. Probably kept a kitty at home. He knew what he wanted. Something else. None of your common greeting cards. Not for him. . . .
  • 17. Print Ad/B2B excerpt Durkan It was a Durkan Monsanto Ultron速 nylon printed carpet. When an official from the International Wool Bureau saw the installation, he couldnt help complimenting the designer. This is the finest woolen Axminster Ive ever seen! he said. We certainly didnt mean to pull the wool over his eyes. But we did. His was an understandable mistake. Its just about impossible today to tell the difference between an Axminster and our carpet when its on the floor. . . .
  • 18. Print Ad/ B2B excerpt Hoechst Roussel The old ways die hard. Some LCOs keep on doing the same old thing at the same time, as though it were sacred. Its the same thing season after season. Put down a pre the month spring arrives. Run back in a couple of months and put down a second pre. Pray the weather holds. The only thing missing from this ritual is some magic words. This season, break with tradition. Skip the first pre. Then use an early application of postemergence Acclaim速 Herbicide plus a pre such as Balan速, Pre-M速 or others at the same time crabgrass germinates. Its a control strategy that really works. . . .
  • 19. Print Ad/B2B excerpt Blastrac Strip, clean, etch in one step with Blastrac速 Portable Blast Cleaning Systems. If youre still using acid to profile floors and other surfaces, your crew has to suit up as though they were headed for outer space. But with a Blastrac速 Portable Blast Cleaning System, theres no acid and no need for bulky protective clothing. Airless centrifugal shot-blasting technology eliminates the hazard of handling acid and the problem of chemical waste disposal. It leaves surfaces dry and dust-free and helps coatings and toppings bond to the floor for long life. . . .
  • 20. Print Ad/B2C excerpt Bluegreen Corporation/Brickshire Were just off I-64, only 20 minutes east of downtown Richmond. The hardest drive youll have is on our Curtis Strange golf course probably #5. But first, you get to decide which golf, water or wooded homesite you want. They start in the $50s, and you wont believe how big they are! You decide when to build, too. When you are ready, choose from our team of custom builders to make your dream home a reality. Or opt for one of our homes starting in the $300s. . . .
  • 21. Corporate Communications/eNewsletter excerpt Bayer HealthCare Step by step, Bayer HealthCare is moving toward FDA licensure of a new commercial biologics manufacturing facility in Lynn- wood, WA, just a few miles north of Seattle. This fully automated facility will produce the bulk drug Leukine (sargramostim). The first phase of this construction at the Northpointe site replaces the present leased downtown Seattle Bulk Drug Substance commercial facility; the second build out phase will allow the consolidation of four area sites. In 1991, Leukine was the first biotech product to be approved in Washingtons biotech community, . . .
  • 22. Direct Response/Lift Note excerpt PCS Coins & Stamps DO YOU KNOW WHY YOU HAVENT SEEN ANY NEW JFK HALF-DOLLARS LATELY? BECAUSE THEY ARE NO LONGER BEING RELEASED TO THE GENERAL PUBLIC Thats right. The U.S. government stopped releasing Kennedy Half-Dollars to the general public in 2002. Most people dont even know that they are still being minted, much less how to get their hands on them. But dont worry. As a select subscriber, youll be guaranteed to receive our entire historic collection of uncirculated, reg- ular-issue John F. Kennedy Half-Dollars, including the most recent coins that are not being released to the general public.
  • 23. Email Campaign excerpt Angelica (Company name) has been selected to receive a FREE ON-SITE LINEN AUDIT from the countrys leading linen management provider. This audit is available to you at no cost and no obligation and could prove invaluable to your practice. CONSIDER THESE IMPORTANT ISSUES: Recent studies showed that 65% of physicians admit they havent washed their lab coats in at least a week! Yet some germs can live as long as 90 days on lab coats and uniforms. How often do you wash your lab coats? Your scrubs? . . .
  • 24. Landing Page excerpt Angelica Find out if you can save money while enhancing the patient experience, promoting a professional image and ensuring compliance with AAAHC regs. The nations leading linen management and laundry service provider exclusively for healthcare is a partner your clinic can trust. For questions or to register, call 678-823- 4100. . . .