際際滷

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The Social Company CultureAndrew Gerrard12th November 2009  @andrewgerrard     linkedin.com/in/agerrard@ andrew@d-marketing.co.uk
You are social
I knew a kid like you once. Arrogant. Cocksure. Thought he didnt need to join a social network. Then one day he just...stopped existing.
Andrew Gerrard - Social Media '09 (a mashup* event)
Andrew Gerrard - Social Media '09 (a mashup* event)
Andrew Gerrard - Social Media '09 (a mashup* event)
Andrew Gerrard - Social Media '09 (a mashup* event)
Andrew Gerrard - Social Media '09 (a mashup* event)
Andrew Gerrard - Social Media '09 (a mashup* event)
Andrew Gerrard - Social Media '09 (a mashup* event)
Thank youhttp://www.slideshare.net/agerrardAndrew Gerrard12th November 2009  @andrewgerrard     linkedin.com/in/agerrard@ andrew@d-marketing.co.uk
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Andrew Gerrard - Social Media '09 (a mashup* event)

Editor's Notes

  • #3: Water CoolerCanteenSocial clubWorks outingDrink after work on a Fri.
  • #4: Online is the new workplaceIn a knowledge-based economy everybody uses the internetEverybody is using social networks
  • #5: Work/Play ?Bit of a shock in the corporate environmentDo you know what employees get up to at workYes - researching, emailing, writing,Also booking their holiday, checking out the address of a restaurant, updating their FB, looking at some photos from last Sat. Night on Flickr.
  • #6: Social organisationEssential for businessEssential for the brand and for communicationsEssential for engagementCustomers, Partners, vendors suppliersNot just essential for the marketing dept. ButEssential for the WHOLE org.Everybody is now the marketing departmentBUT Balanced between freedom and corporate responsibility
  • #7: Social cultureFind the internal evangelistsIdentify the hotspots individuals, departments, divisionsLook vertically AND horizontally for shared common interestTest them
  • #8: Get itBuild internallyPoliciesGuidelinesProcessesPlatformsProvide time & spaceLet employees feel a part of the org. own a little bit of the brandGrow from within
  • #9: http://socialmediagovernance.com
  • #10: Maintain a balance
  • #11: Success in social media is not about the technology. Its not about devices, gadgets and gizmos or this channel or that route to market.These things are all just enablersIts what your company doesTechnology can only ever serve as a bridge, never as a destination Lord Puttnam, IAB Engage, 2005