Nick Ray - Social Media '09 (a mashup* event)

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Crowdsourcing leverages the power of many to accomplish feats traditionally done by few. The document discusses how crowdsourcing was used in the 19th century for the Oxford English Dictionary and how modern technology allows crowdsourcing on a larger scale by connecting diverse groups with a variety of skills. It also notes that while crowdsourcing can shake up industries, developing the right brief for crowdsourcing challenges is not easy.

Business Technology

Creative Crowdsourcing (the Idea Bounty / Peperami case study) Nic Ray 12.11.09

"Crowdsourcing is the process by which the power of the many can be leveraged to accomplish feats that were once the province of a specialised few." Jeff Howe What is crowdsourcing?

In the 19th century the first Oxford English Dictionary was crowdsourced

With technology, the crowd is: Larger Better connected Able to contribute in many ways based on a range of skill levels

The document discusses the evolving challenges of copyright law in the digital age, highlighting that traditional frameworks struggle to adapt to new technologies and user behaviors. It notes the cultural shift towards sharing and remixing content, often without financial incentives, while also emphasizing the need for balance between protecting creators' rights and fostering a collaborative commons. Various experts and sources are cited to underscore the idea that information aims to be both valuable and freely accessible.

OBM Hello New MediaBill Wade

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The presentation by Associate Professor Bill Wade discusses the transition from traditional advertising to new media, emphasizing the influence of digital platforms. Key concepts include media convergence, dynamic versus static advertising, and the importance of online marketing strategies. The document also raises questions about the effectiveness of different advertising strategies and the implications of evolving digital technologies in a global context.

Wade Richardson Mobilizethis09 PanelBill Wade

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Panel members will discuss and explore topics related to augmented reality technologies including geo-referencing, iPhone application development, implications for remote communities, and standards for integration of augmented content. Key questions to be addressed are what standards are needed for ease of integration, who controls augmented content and the implications for self-determined deployment of cultural content, and how augmented technologies may impact teaching and learning pedagogy.

The digitisation of knowledge produces hybridsCarlo Perrotta

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The document discusses the digitization of knowledge through MOOCs, likening the experience of watching them to television viewing habits. It presents three hypotheses regarding the hybrid nature of learning as a performative act and its role in personal identity and neoliberal self-improvement. The author emphasizes a non-committal engagement with open education reflecting the fragmented identities of contemporary society.

Literacy! CT2KylleYoung

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Amplio (formerly Literacy Bridge) is a social enterprise that aims to share empowering knowledge with vulnerable communities through portable audio devices called Talking Books. The Talking Books provide locally relevant information on health and agriculture topics in interactive ways like songs and stories that are accessible to illiterate audiences. Founded by Cliff Schmidt, Amplio has reached nearly 500,000 people since 2008 and aims to impact 1 billion people by 2030 by addressing information poverty in places like Ghana, Kenya, and Rwanda.

Life Online: Curating the history of the Internet (Tom Woolley)LSx Festival of Technology

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This document provides a brief history of the internet and how it has evolved over time from its origins in the 1960s to today. It highlights some of the key people and innovations that helped develop the internet, such as Joseph Licklider's vision of tightly coupling human and computer brains, Sir Tim Berners-Lee's creation of the World Wide Web, and how in recent years the internet has become fully integrated into everyday life. The document also showcases different images and quotes that help illustrate the internet's development.

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The document discusses how mass collaboration has changed business and commerce through the rise of Web 2.0 technologies. It outlines ideas from books such as "Wikinomics", "We-Think", and "The Long Tail" about how the internet now allows users to easily share and upload content as well as provide feedback. This new dynamic gives consumers more choice and power as they can become suppliers themselves through collaborating online. Sites like Facebook and YouTube demonstrate how the internet has unleashed people's creativity and given them new ways to share their creations with others.

Open and SocialPru Mitchell

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The document discusses the role of 21st-century school libraries in fostering creativity and collaboration through user-generated content and open-access resources. It emphasizes the importance of sharing educational materials and transforming library services from transactional to conversational formats. Additionally, it highlights the shift towards open education and the need for innovation and equity in learning.

Documentary film as a freely available cultural asset – a case study on the p...POEM Opening Conference (Horizon 2020)

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The document discusses the challenges and opportunities of making documentary films freely available as cultural assets, emphasizing the need for structural changes in production and distribution due to digitalization. It raises questions about public funding in the arts and the implications of crowd funding, advocating for open culture and creative commons licensing. Additionally, it suggests innovative approaches like using neural networks for content tagging to enhance accessibility and engagement with digital media.

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OER: Open Educational Resources (Iowa 1:1)Wesley Fryer

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The document discusses open educational resources (OER) which are educational materials and resources that are freely available and can be reused, improved and redistributed. It lists several examples of OER including WikiBooks, the National Library of Virtual Manipulatives, iTunes U, Lit2Go and YouTube EDU. It also discusses open-source learning management systems like Moodle and Sakai as well as the Xerte project for creating reusable learning objects. The document advocates for using these open resources to provide personalized learning opportunities for students.

OCWC Global 2009 Access To OER (Panel)Ahrash Bissell

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The panel discussion at the OCWC Global 2009 conference addressed the legal and technical barriers to accessing Open Educational Resources (OER) and the importance of creating a global learning commons. It emphasized the need for independent consideration of legal and business decisions, the multivariate nature of accessibility, and the role of global public licenses like Creative Commons. The speakers advocated for collaborative solutions that enhance the accessibility and usability of educational resources across diverse contexts.

CCI Symposium 14: Henry Li + Wen WenCCI

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The document discusses the evolving nature of creative industries, emphasizing a systems approach to creativity that includes collective contributions rather than individual efforts. It highlights the impact of technology and the maker movement on creativity and innovation, advocating for wide participation and collaboration. Additionally, it explores the relationship between creative practices and economic outcomes, suggesting that creativity fosters new knowledge and change within complex systems.

Literacy Bridge Pics 2010 02 03Literacy Bridge

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The document discusses access to knowledge in impoverished rural areas. It talks about the missions of Google and Wikimedia Foundation to organize and make the world's information universally accessible. It then discusses the problem of illiteracy and lack of access to knowledge in rural areas. It outlines research and development as well as program implementation by Literacy Bridge to address this issue using technologies like talking books to provide affordable access to literacy tools and knowledge through audio devices in infrastructure-poor regions.

Digital Media - Business ModelsUniversity of Portsmouth

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The document discusses digital media business models and funding within the context of the dot-com bubble, highlighting concepts such as banner advertising, the long tail, and production in collaborative environments (produsage). It emphasizes the shift towards new intellectual property frameworks facilitated by Creative Commons and mentions various app distribution platforms. Key themes include the importance of user scale and innovative revenue strategies like subscription billing and in-app advertising.

Designing for Digital Learners (D4DL) Research Group overviewUniversity of the West of England

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The document discusses the Designing for Digital Learners (D4DL) research group at UWE Bristol. The group conducts interdisciplinary research on technology enhanced learning using social media, mobile devices, and more. It lists six principles that guide the group's work: 1) equitable access to cultural resources is a democratic right, 2) mobile phones are new cultural resources, 3) users actively generate their own learning contexts, 4) appropriation is key to recognizing mobile devices as cultural resources, 5) significant potential for social/mobile learning in informal and professional contexts, and 6) social/mobile can design transformative learning contexts. Examples are given for several principles.

Over The Top Tv Platform Technologies - Overviewmashup* Event

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This document provides an overview of Over-the-Top TV (OTT TV) platforms and technologies. It discusses the opportunities and challenges of OTT TV delivery, as well as typical stakeholders and their business activities in this space. The document also outlines several common problem statements faced by stakeholders, and potential platform and integration considerations for delivering OTT TV services. It aims to introduce key topics that will be explored in more depth across a series of white papers.

Over The Top Tv Delivery Platforms Reviewmashup* Event

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Matt Nash - OOSOCIALmashup* Event

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Nearly 65 million Facebook users like things on Facebook daily, with 46% of logins to third-party sites through Facebook. Bloggers who installed Facebook Like widgets on their sites saw a 50% increase in referral traffic from Facebook. The document provides statistics on how the Facebook Like button increases traffic and engagement for various types of websites including entertainment, news, and business-to-business sites.

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Katy Lindemann Demystifying Social Media Social Media 09mashup* Event

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The document discusses social media and argues that it is more about social behavior and ideas than specific platforms. It defines social behavior as engaging in two-way dialogue and participation. Some key aspects of social behavior discussed are conversation, sharing, connecting, collaborating, customer service, product development, relationship building, and research. The document concludes that being social is about how a brand behaves with people, not to people, through meaningful interactions and relationships.

Mat Morrison - Social Media '09 (a mashup* event)mashup* Event

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The document discusses the good, bad, and ugly aspects of social media and compares market norms to social norms. It also explores different definitions of what a brand is, including that a brand is defined by customers and is a person's gut feeling about a product, service, or organization. The document also examines how brands can replace personal relationships and become a guarantee of quality or make promises.

Paul Borge - Social Media '09 (a mashup* event)mashup* Event

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Robin Wight - Social Media '09 (a mashup* event)mashup* Event

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Mark Pack - Social Media '09 (a mashup* event)mashup* Event

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This document discusses creating a new website for MP Mark Pack. It explores using WordPress as a solution due to its SEO and social media friendliness as well as large plugin selection and developer community. Another proposed solution is using a lifestream format to integrate different services into one stream and make RSS the dominant front page content. A third solution discussed is allowing multiple user paths by tagging content by type, issue, or area to reduce data entry.

Andrew Grill - Social Media '09 (a mashup* event)mashup* Event

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This document discusses the importance of marketing and operations working together to meet customer expectations. It also provides 4 rules for engagement on social media - listen, learn, engage, and integrate. Marketing creates demand and differentiates products, while operations delivers the product or service. Any gap between what is promised through marketing and what is delivered through operations will drive conversations on social media.

Toby Gunton & Penelope Lipsham - Social Media '09 (a mashup* event)mashup* Event

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The document discusses a marketing campaign aimed at raising awareness of road safety for cyclists and drivers through a TV ad and social media marketing. The campaign achieved significant engagement, with 16 million views and recognition by one-third of London motorists and cyclists. Key learnings emphasize the importance of integrating online and offline efforts, ensuring easy audience engagement, and recognizing that effective content can drive real change.

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