Robin Wight - Social Media '09 (a mashup* event)
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Brands exist to help consumers make easy decisions. The brain prefers familiar tasks over novel ones. Completing stories online through social media can double the effectiveness of communication compared to traditional websites. As social media grows, visits to brand websites are declining.
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This document discusses sentiment analysis and different approaches for measuring sentiment at scale. It explains that while crowdsourcing is slow and expensive, machines can be taught to analyze sentiment through machine learning by training them on large amounts of human-tagged text. However, accuracy depends on the type of language and domain. The best approach is typically a combination of machine analysis for large volumes supplemented by manual review of important texts.Andrew Gerrard - Social Media '09 (a mashup* event)
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The document discusses the importance of having a social company culture and participating in social networks. It notes that companies that do not embrace social media risk becoming irrelevant. It encourages companies to foster social engagement both internally and externally by establishing social profiles and encouraging employees to connect and share knowledge on social platforms.Nick Ray - Social Media '09 (a mashup* event)
Nick Ray - Social Media '09 (a mashup* event)mashup* Event
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Jonathan Akwue - Social Media '09 (a mashup* event)mashup* Event
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The UK government launched an Innovation Fund to experiment with using social media to deliver parenting services. They reached over 2.4 million parents through social media, 74% of whom had never accessed support before. While SMS services were not popular, 72% of fathers engaged as new users of the social media services. The government is continuing to learn how to best use old and new media like social media to syndicate content to parents in the platforms they already use.Sarah Beeny & David Hart - Social Media '09 (a mashup* event)
Sarah Beeny & David Hart - Social Media '09 (a mashup* event) mashup* Event
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Sarah Beeny & David Hart
Tepilo & Social Media
Social Media '09
a mashup* event
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Robin Wight - Social Media '09 (a mashup* event)
- 1. The Future's Bright, The Future's Social Robin Wight, President, Engine
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- 5. Brands only exist because they help consumers make buying decisions without using too much brain power
- 6. Your brain doesnt like changing its mind
- 7. R R L L a) INITIAL b) PRACTICED Practised tasks are easier for the brain to do than novel tasks Source: The Executive Brain Frontal Lobes & the Civilised Mind Elkhonon Goldberg
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- 10. What car did people think the yuppie drove? 33% 27% 19% 9%
- 11. Attitude Change Behaviour Change Behaviour Change ? Attitude Change
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- 14. The Future's Bright, The Future's Social Robin Wight President, Engine
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- 17. Completing the story online can double the effectiveness of communication
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- 21. The end of destination web Visits to brand websites are declining as social media takes hold Source: Google Analytics
- 22. The Future's Bright, The Future's Social Robin Wight President, Engine