This document discusses key concerns for news media organizations covering major sporting events like the FIFA World Cup and Olympics. It notes that long-term media rights deals and a focus on short-term gains threaten the news media business. Political support for these large events does not always recognize the importance of an independent news sector. Individual news entities acting alone could undermine shared opportunities. The document also outlines restrictions news organizations face in covering these events and distributing content, as well as activities the News Media Coalition is taking to address these issues.