Are you Gut Feeling VS Social Listening
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Topic Sharing and how to using social listening with framework
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Are you Gut Feeling VS Social Listening
- 1. 犖犖園犖犖巌犢犖犖犢犖о権犖犖о顕犖÷犖犖劇犖 犖犖犖劇賢 犖犖萎犖犢犖犢犖犖÷弦犖 Are you Gut Feeling VS Social Listening?
- 2. Data Content Creator & Data Analytics (www.idea2mobile.com) Ex-Mandala Social Listening (2 Years) Partner : WISESIGHT ZOCIAL LISTENING Partner: INSIGHT ERA DOM SOCIAL Listening Back Office & Consulting Digital Strategy and Consult Ex - Agency: Digital Strategy Ex - Branding Communication: Digital Strategy Digital Consulting Anantachai (犖犢犖о) Ittiworapong Rattapon (Bank) Lekachinnabuthr
- 3. Social listening 犖犖朽犖犖犖園犖犖犖伍犖犖迦 Mar Tech Thai
- 5. 犖犖犖犖犖迦検 : 犖犖項犖犖園 | 犢犖犖∇犖犢犖犖迦 | Social Listening 犖犖犖劇賢 犖∇険犖? YES NO
- 6. 犖犖園犖犖伍犖園 犖犖伍牽犖犖巌犖犢犖о犢犖犖犢 犢犖犢 Social Listening 犢犖犢犖犢犖犖犖劇犖犖犖÷厳犖犖犖迦見犖犖園犖犖園犖犖迦牽 犖犖ム顕犖 * INSIGHT FROM : Sponsors
- 7. 犖犖伍牽犖犖巌 犢犖犢 Social Listening Tool 犢犖犖犖園犖犖萎犖? 犖犖項硯犢犖迦検犖朽賢犖萎犖犢犖犢犖犖犖犖萎犖 犖÷元犢犖犖犖犢犖迦犖犖,犖犖÷犖犖 犢犖犖犖朽権犖犢犖犖朽権犖 Brand VS Competitor 犢犖犢犖犖迦見犖犖園 Research
- 9. Market Research > 68% Voice of customer > 66% Source : https://www.forrester.com/
- 10. 犖犖園硯犖犖∇犖迦犖÷幻犖÷検犖犖犖犖迦牽犢犖犢 Social Listening Trend VS. Opportunity
- 11. Source : https://www.forrester.com/ Crisis Management Community Conservationist Household Traveler
- 12. Gut Feeling VS Social Listening? Uses Case :
- 14. Most Mention Collaboration Most Engage & Campaign opportunity Cost per product & product + Market design opportunity Audience Penetrate
- 15. 犖犖犖犖犖伍 Social Listening Tool 犖犖劇賢犖犖萎犖? 犖犢犖犖÷弦犖ム犖朽犢犖犢犖÷顕 犢犖犢犢犖о献犖 犖犖犖劇賢 犖∇顕犖犢犖犖÷犖朽犖犖萎犖犢犖÷顕?
- 16. Social Listening 犖犖劇賢 犖犖朽犖犖о犖犢犖犖÷弦犖ム犖犖犖迦牽犖犖巌犖犖迦検 犢犖ム鍵犖犖迦犖犖犖園犖犖巌犢犖 犢犖犖∇犖犢犖犖犖о犖犖о検犖犢犖犖÷弦犖ム犖迦検 Keyword, #hashtag 犢犖 犖犢犖犖犖犖迦犖犖園犖犖÷賢犖犖犢犖ム犢犖犖伍犖犢犖犖犖犖迦 犢犖犢犖 Facebook, Twitter, IG, YouTube, 犢犖ム鍵 犖犖劇犖 Community 犖犖朽犖犖犖犢犖о犢犖犖犢犖犖∇弦犢犖犖園犢犖犢犖犖犖迦犖о犖÷顕犖
- 17. System Overviews
- 19. 犖犖項犖犢犖迦犖犖犢犖迦犖迦犖犖 Social Listening Tool 犖犖朽犢犖犢犖犖犖巌犖迦牽犖犖∇弦犢
- 20. Data Analytics Flow (Mention | Engagement) Keywords Channel Objective Time Frame Keyword compare Top Post Sentiment Time Post Gender Keyword & Hashtag Pain Point Source Online : 犢犖о犖犖橿見犖犖園 Check 犖犖÷検犖伍犖巌犖橿 Source Off-line : 犢犖о犖犖橿見犖犖園 Check 犖犖÷検犖伍犖巌犖橿 Day Pattern Week Pattern Month Pattern Engagement Positive Negative Neutral 犖犖о験犖÷牽犖項犖犖謹 Common Sense 犖犖犖犖犖橿検 犖∇賢犖犖犖橿権 犖犢犖橿硯 犖犖犖巌犖 Ranking Google Trends Output ( Insight) Google Search 1.Performance Main | Sub | Category By Channel Engagement Engagement Keyword Hashtag Top Comment By Channel 犖犖犖萎犖犢犖犖巌犖犖謹犖犖犖朽犢犖犖 Page 犢犖犖 ? Comment 犖犖萎犖? 犖犢犖о犢犖о献犖迦犖犖犖犖朽犖犖 犖犖犢犖犢犖∇賢犖萎犖朽犖犖伍 Keywords 犖犖萎犖 犖犖朽犖犖項犖犖謹犖÷顕犖犖犖朽犖犖伍 犖犖犖犖犖,犖犖犖犢犖 犖犖犖犖迦見犖犖 犢犖о献犖迦犖犖犖犖朽犖犖 犢犖犢犖迦犖犖÷元犖犢犖о犖犢犖о検 Engagement Engagement Male Female Unknow 犖犖迦犖犖о検犖犖犖 Content 犖犖劇犖犖犖謹 犖犖萎犖 犢犖犖犖犖迦権,犖犖犖巌 犢犖犢犖迦犖犖犢 犖犖ム献犖園犖犢犖犖犖 Social Listening Insight 2. Research / Trend 3.Customer Feedback Am | PM 犖犖巌犖犖犖朽犖犖∇顕犖犖犢犖犖犖 / 犖犖∇顕犖犖犖項
- 21. Data Analytics Flow 犢犖犢犖犖橿犖犖犖犖萎犖 1. Time Frame (Day | Week | Month) 2. Keyword Compare 3. Top Post by Channel 4. Top Comment by Channel 5. Sentiment by Channel 6. Time Engagement by Channel 7. Word Cloud & Hashtag Cloud 8. Gender 犖犖犖萎犖犖犢犖о犢犖о献犖迦犖犖犖犖朽犖犖 犖犖犢犖犢犖∇賢犖萎犖朽犖犖伍 犖犖園犖犢犖о Keyword 犖犖朽犖犖項犖犖謹犖犖犢犖ム犖犖犖犢犖ム犢 犖犖犖萎犖犢犖犖巌犖犖謹犖犖犖朽犢犖犖犢犖犖 犖犖÷硯犖犖犖÷弦犢犖犖萎犖 Comment 犖犖萎犖犖犖朽犖犖犖犖犢犖犢犖∇賢犖萎犖朽犖犖伍 犖犖о顕犖÷牽犖項犖犖謹犖犖犖犖犖犖犢犖о犢犖犖犢犖犖朽犖犖 ,犢犖犖∇ ,犖犢犖迦犖 犖犖犖犢犖о犢犖犖犢犢犖犢犖迦検犖迦検犖朽肩犢犖о犖犢犖о検犢犖犢犖о献犖迦犖犖 犖犢犖犖犖о顕犖 | Hashtag 犖犖朽犖犖項犖犖謹犢犖∇賢犖 犢犖犢犖犢犖犖犖犖迦権 犖犖犖劇賢 犢犖犖犖犖犖巌 8 犖犖∇犖迦犢犖犖劇犖犖犖犢犖犖犖朽犢犖犖迦犖萎犖犢犖犖迦 Social Listening Tool
- 22. 8 犖犖園硯犖犢犖犢犖犖劇犖犖犖犢犖 犖犖萎検犖迦硯犖巌犖犖犖迦鍵犖犢 3 犖犖÷硯犖犖犖ム険犖犢犖犖犢 犢 Performance 5 3 Trends Hot 2 Campaign Monitoring 1 Brand Health Research | Trends Feedback Voice of Customer 4 Research
- 23. Performance : Brand Health | Product | Competitor Percentage to MOM 110% 1000K Percentage To MOM 210% Percentage to MOM Mentions Engagement Compare by Channel Time Frame Jan Feb Mar Apr Jun Jul Aug Sep Oct Nov Dec May 100K 10% 60% Gender : Male | Female | Unknow Sentiment : Positive Negative Neutral Gender : Male | Female | Unknow Sentiment : Positive Negative Neutral Keyword : Brand , Product, Competitor
- 24. 0k 5k 10k 15k 20k 25k 30k 35k Campaign A #hashtag A Influencer Performance : Campaign Marketing (KPI) Time Frame Jan Feb Mar Apr Jun Jul Aug Sep Oct Nov Dec May Keyword : #hashtag, Channel Page Influencer
- 25. Total Engagement Followers Sentiment Top Engagement by Channel Category 1-10 5,000 Instagram/url 10,000 Facebook/url 7,000 Twitter/url Food | Travel Blogger | News News | Influencer 200 K Positive Negative Neutral Positive Negative Neutral Positive Negative Neutral Research | Trends | Feedback Customer Top Page | Top Engagement | Top Comment Jan Feb Mar Apr Jun Jul Aug Sep Oct Nov Dec May Time Frame 1.1 M 0.5 M Comment Users Engagement Engagement Engagement
- 27. 犖犖迦犖犖迦 Twitter : MI Palapili 犖犖伍犖朽,犖犖迦犖,犖犖÷弦犖犖犖萎犖 犖犖迦犖÷犖謹犢犖犢犖犖犖犖萎犖?
- 29. 8 犖犖園犖犖犖犖犖犖迦牽犖犖迦犖迦犖犖園 Social Listening Tool? Research Keywords Collecting Data Cleansing Data Conversation Analysis Categorize Data Data Visualization Insight Strategy Google Trends Social Listening Excel Download Looker Studio Power BI
- 30. 犖犖伍犖朽, 犖犖迦犖 ,犖犖÷弦犖犖犖萎犖 Google Trends 犖犖園犖犢犖о犢犖犖ム犢犖犖朽権犖犖犖園犢犖ム権 犖犖園犖犢犖о犢犖犖ム犢犖犖朽権犖犖犖園犢犖ム権 Time Frame : 1/1/2023 15/2/2023
- 31. Time Frame : 1/1/2023 15/2/2023
- 32. Time Frame : 1/1/2023 15/2/2023
- 34. 犖犖巌犖犖犖朽犢犖犖迦犖犢犖犖迦 Google Trends 犖犖伍犖朽 (犖犖犖犖犢犖犢犖∇賢犖) 犖犖伍犖朽犖犖巌犖犖,犖犖伍犖朽犖犖朽犖犢犖犖 犖犖迦犖 (犖犖犖犖犢犖犢犖∇賢犖) 犖犖迦犖, 犖犖迦犖項犖犖ム犖犖園, 犖犖迦犖 犖犖÷弦犖犖犖萎犖 (犖犖犖犖犢犖犢犖∇賢犖) 犖犖÷弦犖犖犖萎犖萎犖犖朽権犖犖犖, 犖犢犖迦犖犖÷弦犖犖犖萎犖 犖犖迦犖÷犖犖犖項犖犖謹犖犖迦犖о犖÷顕犖 ? 犖犖伍犖朽犖犖朽犖犖項犖犖謹犢犖∇賢犖 Brand 犖犖萎犖 ? 犖犢犖犖犖犖迦 Social 犢犖犖犖犖朽犖犖犖÷顕犖 ? 犖犖犖犖朽犢犖犖犖巌犖犖ム幻犢犖÷犖犖 ? RESEARCH : SOCIAL LISTENING TOOL
- 35. Keywords, #Hashtag Market 01 犖犖伍犖朽,犖犖迦犖,犖犖÷弦犖犖犖萎犖謂 Keywords Brands 02 犖犖伍犖朽犖犖巌犖犖,犖犖伍犖朽犖犖朽犖犢犖犖,犖犖伍犖朽犖犖迦牽犖 Keywords Research : 犖犖萎犢犖犖犢犖犢犢犖犖犖萎犖犖о険犖犖犖朽 2 犖犖園硯 Brand / Competitor
- 36. Fee Trial 7-14 Days 犢犖犖巌犖÷犢犖 10,xxx 犖犖迦
- 37. Time Frame : 1/1/2023 15/2/2023
- 38. 1. 犖犖巌犖犢犖犖犖犖朽犖犖萎犖犢犖迦犖犖犖項犢犖犖 Total Keywords by Channel (Mention | Engagement) Mention : 犖犖迦犖о犖犢犖犖犖о顕犖÷犖朽犖犖萎犖犢犖犖犖謹犢犖犢犖迦検犖 Engagement : 犖犢犖犖犖о顕犖÷犖朽犖犖謹犢犖犢犖迦検犖 犖÷元犖犢犖о犖犢犖о検犢犖犖犢犖犖犖о顕犖
- 39. Twitter (1) YouTube (1) TIKTOK (2) Facebook (3) Mentions Engagement DEMO : Mandala Social Listening
- 40. 2. Top Engagement by Channel 犖犖犖犖犖萎犖? 犖犢犖迦硯 犢犖犖迦見犖ム元,Lifestyle 犖犖犖犖巌 犢犖犖ム,犖犖朽硯犖巌硯犖犢犖迦 ,Blogger Promotion 犢犖犖ム,犖犢犖迦犖犢犖
- 41. 3. Objective 犖犖朽犢犖犖迦犢犖犖犖犖迦牽 (犖犖迦犖犖犖迦鍵犖犖犖萎犖犢犖犖犖伍犖朽犖犖∇犖迦犢犖犖朽権犖) Twitter No 1. : 犖犖項犢犖犖犖о顕犖÷犖朽犢犖犖巌犖犖謹犖 (犖犖迦犖犖о検) (Engagement)
- 42. Category Data (犖犖園犖犖ム幻犢犖÷犖迦犖犖о検犖犖犖 Data) 犖犖朽硯犖巌硯 , 犖犖伍犖朽犖犖巌犖犖 犖犖朽硯犖巌硯 , 犖犖伍犖朽犖犖巌犖犖 犖犖朽硯犖巌硯 , 犖犖÷顕犖ム犖 犖犖迦権犖犖迦 犖犖伍犖朽犖犖巌犖犖 犖犖伍犖朽犖犖巌犖犖 , 200 犖犖朽硯犖巌硯 , 犖犖伍犖巌犖犖巌犖犖
- 43. 犖犖伍犖朽 (犖犖犢犖ム犖犖犖犢犖ム犢犖犖朽犖犖項犖犖項犖犖謹) Twitter 犖犖伍犖朽犖犖朽犖犖項犖犖謹犖÷顕犖犖犖朽犖犖伍 犖犖伍犖朽犖犖迦権犖犖迦 , 犖犢犖迦犖伍犖犖犖犖÷顕犖ム犖 , 犖犢犖о権犖犖о顕犖 Brands 犖犖朽犖犖項犖犖項犖犖謹犖÷顕犖犖犖朽犖犖伍 犖犖伍犖朽犖犖巌犖犖 犖犖園犖犖園 2 犖犖犖犖巌犖犖朽犖犖巌犖÷顕犖犖犖朽犖犖伍 犖о険犖∇牽犖伍犖 (犢犖о献犖 2 3 犖犖.) 犖犖迦犖 +- 200 -300 犖犖迦 //
- 44. Data Analytics Flow (Mention | Engagement) Keywords Channel Objective Time Frame Keyword compare Top Post Sentiment Time Post Gender Keyword & Hashtag Pain Point Source Online : 犢犖о犖犖橿見犖犖園 Check 犖犖÷検犖伍犖巌犖橿 Source Off-line : 犢犖о犖犖橿見犖犖園 Check 犖犖÷検犖伍犖巌犖橿 Day Pattern Week Pattern Month Pattern Engagement Positive Negative Neutral 犖犖о験犖÷牽犖項犖犖謹 Common Sense 犖犖犖犖犖橿検 犖∇賢犖犖犖橿権 犖犢犖橿硯 犖犖犖巌犖 Ranking Google Trends Output ( Insight) Google Search 1.Performance Main | Sub | Category By Channel Engagement Engagement Keyword Hashtag Top Comment By Channel 犖犖犖萎犖犢犖犖巌犖犖謹犖犖犖朽犢犖犖 Page 犢犖犖 ? Comment 犖犖萎犖? 犖犢犖о犢犖о献犖迦犖犖犖犖朽犖犖 犖犖犢犖犢犖∇賢犖萎犖朽犖犖伍 Keywords 犖犖萎犖 犖犖朽犖犖項犖犖謹犖÷顕犖犖犖朽犖犖伍 犖犖犖犖犖,犖犖犖犢犖 犖犖犖犖迦見犖犖 犢犖о献犖迦犖犖犖犖朽犖犖 犢犖犢犖迦犖犖÷元犖犢犖о犖犢犖о検 Engagement Engagement Male Female Unknow 犖犖迦犖犖о検犖犖犖 Content 犖犖劇犖犖犖謹 犖犖萎犖 犢犖犖犖犖迦権,犖犖犖巌 犢犖犢犖迦犖犖犢 犖犖ム献犖園犖犢犖犖犖 Social Listening 犖犖犖萎犖犖犖犖伍犖朽犖犖朽犢犖犢犖犖犖犖萎犖 Insight 犖犖伍犖朽 犖犖橿犖高 犖犖÷弦犖犖犖萎犖 2. Research / Trend 3.Customer Feedback Am | PM 犖犢犖犖犖犖迦犖犖朽犖犖項犖犖謹 犖犖犖犖犖萎犖犢犖犖 犖犖犖犖巌犢犖犢犖犖犖犖犖ム幻犢犖÷犖犖萎検犖迦犢犖犖 犖犖迦犖迦犖朽犖犖犖犢犖о犢犖犖犢犖犖項犖犖謹 犖犖伍犖朽犖犖÷顕犖ム犖,犖犖伍犖朽犖犖迦権犖犖迦 Facebook (PR) , Twitter, 犖犖犖巌犖) 犖犖伍犖朽犖犖÷顕犖ム犖,犖犖伍犖朽犖犖迦権犖犖迦 犖о険犖∇牽犖伍犖 TIKTOK
- 45. https://www.idea2mobile.com Mr.Anantachai ittiworapong Tel : 0863863896 Email : Anantachai@idea2mobile.com https://www.idea2mobile.com Mr. Rattpaon Lekachinnabuthr Tel : 0845335791 Email : Anantachai@idea2mobile.com Data Insight Report from Social Listening