El documento presenta el concepto de "vectores del cono invertido" desarrollado por Enrique Pichon-Rivi竪re para representar las fuerzas grupales. 1) El cono invertido grafica las situaciones expl鱈citas e impl鱈citas en un grupo, con lo impl鱈cito sosteniendo a lo expl鱈cito. 2) Los seis vectores que representan las fuerzas constantes en los grupos son: afiliaci坦n y pertenencia, comunicaci坦n, cooperaci坦n, aprendizaje, pertinencia y tel辿. 3) Estos vectores deben desarrollarse para
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
1. PORTAFOLIOA
Hizkuntza plastiko eta ikusizkoa
Maialen Beltran de Lubiano, Eneritz Chavarri, Mikel Molina, Marta Muriel,
Unai Murua eta Eneritz Otegui. KAKAUEXAK
3. 1
Kiesleren Eszenografia: Luque, J.L. (2006). Frederick Kiesler y el teatro de vanguardia. Oppidum, N尊 2, orr. 291-320. Gure Eszenografia
Ideiak
1. Antzerki dinamikoa: - Filmak mugimendua adierazteko - Atrezzoarekin lortutako
sentsazioa - Ikuspuntu anitzak eta ikusleria aktiboa - Etengabeko aldaketa
eszenografian
2. Polisemia: esanahi/ikuspuntu anitzak - Eguneroko materialekin, gertuak direnak,
ezagunak - Objektu/produktuesanahi/funtzio desberdinak ematea
3. Obra/antzezlana unitate bat izatea: - Baliabideen arteko lotura - Elementu guztiak
kohesionatuta egotea - Elementuen arteko koherentzia
4. Ikuslearen papera/erlazioa - Erakargarria izatea ikuslearentzat - Arreta piztea/
mantentzea - Parte izatea
5. Irudi estereotipatuei aurre egiteko beharra
6. Eszenografia antzezlanaren ulerkuntza erraztu behar du.
7. Klase sozialen desagerpena bultzatu ikuskizuna edozein tokitik ikustearen bitartez
(L+T, space stage eta endless)
1.Stop motion, haurdunaldia
adierazteko-hondoak,
urtaroak.
3.Trantsizioak egin, lotura
(hondoak)
4. Txanoan argia, ikusleak
parte izan (zerbait eman,
galdetu)
5. Bi ama dira gurasoak
6. Emozioak adierazteko,
naturako ekintzak erabili
(haserrea=ekaitza)
Baliabideak/metodoak
1. Diseinua guztiz aldatzen da antzezlanaren arabera (egilea antzezlanaren menpe)
2. Espazio eta elementuen erabilera anitza sustatu (elementu berdina funtzio desberdinak)
3. Elementu desberdinen arteko lotura (askotan kontra-posiziokoak+) laguntzen dute espazioa
modu unitario batean hautematea.
4. Pelikula, kamera, proiektorea - Eszenatokia igota eta teloi gabe. Zorua 32尊-ko angeluan
inklinatuta .. - Eszenatoki borobila/zirkularra, L+T - koloreen.
5. Eszenatokia erdian kokatzea. Spacestage-aren eta Endless erabilpena (Esfera-antzerkia)
6. Aktoreen eta hondoen/elementuen arteko elkarrekintza
7. Material desberdinen erabilpena; material arinak eszenatokian erraz mugitzeko eta kosteak
gutxitzeko.
8. Elementu desberdinen mugimendua: ez bakarrik eszenatokia (adb. sabaitik eskegitako
kolorezko plastiko erdi gardenak)
9. Sinbolizazioa:
10. Ikus elementuen erabilpena:.
11.Teknikak: Hondoan: margo lanak/argazkiak/diapositibak- Filmen erabilpena antzezlanean
txertatua.
6.Umeak hondo atzean
dagoen irudimenezko
lagunarekin hitz egingo du.
9.Sinbolizazioa-
emozioak=natura (haserre,
ekaitza)
10.Fokoaren bidez umearen
lekua adierazi (tronua)
11.Stop motion bat sortuko
dugu haurdunaldia
adierazteko.
5. 3
Consuegra Martinezen Eszenografia: Consuegra Martinez, C. B. (2014). Arte Conceptual en
Movimiento: Performance Art en sus acepciones de Body Art y Behavior Art. Universidad Rey Juan Carlos
Gure Eszenografia
Ideiak
1. Eszenatokia
- Lau paretaz osatua, ikusleria hauen barnean kokatuta
- Paretetan proiekzioak: bideoak, irudiak
2. Teknikak
- Body Art
- Behaviour Art
- Land Art
- Arte Povera
- Bio Art
- Art make-up
3. Ikuseria
- Parte-hartzea sustatu eta bultzatu
4. Pertsonaiak
- Momentu zehatz batean izoztu bezala jokatu
- Gorputza bi zutabeen artean kokatu, zubia bihurtuz
- Genero enrrolen esteretipoekin jolastu
Gure antzerkiari hasiera emateko stop-motion
teknika erabiliz bideo bat proiektatzea erabaki dugu
eszenatokiaren atzealdean. Bestetik, antzerkian
zehar irudiak proiektatu behar ditugu bertan ere
fondo bezala.
Irudimenezko laguna sortzeko garaian oraindik ez
dugu oso argi ze itxura eman behar diogun, baina
irudimenezko lagunaren gorputz atalen bat body art
teknikarekin apaintzea ideia ona izan daiteke.
Eszenografiari dagokionez, Arte Povera teknika
erabiltzea pentsatu dugu, eszenatokian elementu
gutxi jarri nahi digulako.
Genero rolen estereotipoekin jolastea ere, oso ideia
ona iruditu zaigu. Agian, antzerkiko pertsonaien
janzkerekin jolastuko gara.
Baliabideak/metodoak
Proiektorea
Margoak
Telak, plastikoak, kartoia paretak egiteko
Zutabeak
Arropak eta objektuak
Material biguinak: Tela, lona
10. 8
Bruce Nauman, Art Make-Up, 1967.
Gilbert and George. Underneath the Arches. 1969.
Dennis Oppenheim, Tensi坦n Paralelea, 1970.
11. 9
Vargasen Eszenografia: Vargas, J. D. (2009). Dramaturgia y dise単o teatral: vestuario, escenograf鱈a
y luces. Costa Rica: Universidad de Costa Rica
Gure Eszenografia
Ideiak
1. Elementuak
- Koloreen sinbologiarekin jolastu
- Elementuen ekonomia
- Fokoekin jolastu: iluntasuna/argitasuna
- Perspektiba fortzatua
- Musika erabili pertsonaiaren sentimendu ezberdinak adierazteko
- Elementuen tamainarekin jolastu
- Elementuen arteko paralelismoa
- Video-beam
- Magia eszenikoa: elementuak agertzea eta desagertzea
- Hasiera eta bukaera gabeko eskailerak
- Etorkizun itxurako jantziak
- Zabuak
2. Eszenatokia
- Giroak sortzeko irudi ezberdinak proiektatu
- Paretarik ez
- Kaxa itxura: bi parte alborotan eta bat fondoan
- Maila eta altura ezberdinak
- Pisu horizontal ezberdinak: plataforma, rampa eta graden bidez
- Eszenatokia bitan banatu, eszena bakoitza bata bestearen parean
kokatuz
- Eszenatoki zirkular edo oktogonalak
- Eszenatoki giratorioak
- Teatro pobre
3. Aktoreak
- Zirkuko mugimenduak egiteko gai
Antzelanean irudimenezko laguna hasieran
itzal batekin irudikatu nahi dugu. Hau dela
eta, fokoekin jolastuko gara. Bestalde,
antzelanaren protagonista momentu
batzuetan foko batekin argiztatzea pentsatu
dugu bere irudimenezko munduan dagoela
adierazteko.
Magia eszenikoari dagokionez,
irudimenezko lagunak pantaila atzean duen
jostailu bat pantailatik atera eta haurrari
emango diola irudikatu nahi dugu.
Irudi ezberdinak proiektatzea pentsatu dugu
antzeztokiaren fondoan, denbora aurrera
doala adierazteko. Hau burutzeko, urtaro
ezberdinak irudikatzen dituzten irudiak
erabiliko ditugu.
12. 10
Baliabideak/metodoak
Margoak, errotulagaiiluak, pintzelak
Fokoak, argiak, bonbilak
Tamaina ezberdinetako objektuak
Musika ezberdinak
Proiektorea eta pantaila
Bionboak
Material transparenteak
Eskailerak
Jantziak egiteko: Alambre zirkularrak, plastikoak, metalak, maiak
Zabuak
Kartoiak, kartulinak, plastikoak, egurra,
Perspektiba fortzatua
http://www.taringa.net/post/imagenes/13590793/200-Maravillosas-fotos-en-perspectiva-forzada.html
14. 12
Sue単o de una noche de verano, Weiss
http://teatro.es/contenidos/donGalan/donGalanNum4/pagina.php?vol=4&doc=1_2&pag=4
http://tallermuse.blogspot.com.es/2013_06_01_archive.html?m=0
15. 13
Matin, M.Eszenografia: M. Martin, V. Lopez (2007). Teatro de sombras en educaci坦n infantil: Un proyecto
para el festival de Navidad. RETOS. Nuevas tendencias en Educaci坦n F鱈sica, Deporte y Recreaci坦n, 12,
2尊Semestre
Gure Eszenografia
Ideiak
1. Eszenatokia
- Tela txuri bat eta bi tela beltz
- Telan proiektatu eszena
2. Teknikak
- Itzalak
- Diapositibekin dramatizazioa
3. Ikusleria
- Eszenatokiaren aurrean eserita
4. Pertsonaiak
- Ipuin klasikoak antzeztu
- Teloiaren atzean kokatuta
- Janzkerra sinplea
Eszenatokiari dagokionez,
oso modu erraz batean
eszenatoki bat sortu daiteke
eta gure antzezlanean hori
erabiliko dugunez emandako
ideia oso erabilgarria izan
daiteke.
Tenika aldetik, gure
irudimenezko laguna teloi
atzealdean kokatua egongo
da eta bera agertzen den
bakoitzean diapositiben
dramatizazio teknika erabil
dezakegu. Eszenatoki bat
aukeratu (liburu batekoa izan
daitekeena) eta teloian
proiektatu.
Ikusleria antzezlanaren
aurrean kokatzea egokia da,
itzalak erabili behar baditugu
ezin dugu ikusleria
eszenatoki borobil batean
kokatu, teloi atzealdea libre
egon behar duelako
antzezleak ibiltzeko.
Azkenik, pertsonaiei
dagokionez, itzalak direnez
oso erreza da irudikapen bat
egiteko. Janzkerak ez du
hainbeste garrantzi, baizik
erabiltzen diren elementuak
pertsonaiak zehaztuko
dituztenak.
Baliabideak/metodoak
16. 14
- Proiektorea
- Fokoak
- Maindire txuria
- Maindire baltzak
- Soka
- Arropa eta objektu batzuk
Eszenatokia: bi maindire beltz txuri bati josita.
18. 16
Mahaiaren inspirazioa:
IRUDIAK HARTUTAKO IDEIAK
Nuevo estilo orrialdean aurkitutako irudiak:
Pedro Rica (2014)
Eco.notas-en (2014) aurkitutako irudiak:
1. Ez dugu betiko mahaia bat izatea nahi.
2. Forma ezberdinak izan ditzakeela.
3. Material ezberdinak erabili daitekeela, palets-ekin eginiko mahaiak,
kartoizkoak
4. Denda kanpaina baten antzeko tapakia egin ahal diogu fantasia puntua
hartzeko.
5. Tapatzekoa material ezberdinez egin daitekeela eta forma ezberdinak
izan.
19. 17
Estilo peques blog-ean aurkitutako irudia:
Ame (2012)
Gorgorita blogean aurkitutako irudiak:
(2015-eko sarrera batean)
22. 20
Post data: te quiero filmea
-Udaberriaren koloreak, loreak, kolore biziak
Juego de tronos seriea
-Neguaren koloreak, enborraren forma, elurraren
zuritasuna eta argitasuna
Ikeako mantelak (mahai ohialak)
-Koloretako borobilen ideia
28. 26
Suziriaren inspirazioa:
IRUDIAK HARTUTAKO IDEAK
Jimmy Neutron -Ohiko suziri jostailu baten forma
- Hiru hego ditu atzeko aldean eta indarra lortzeko propultsore bakarra.
- Protagonista barruan sartzen da, eta bidaiatzeko erabiltzen du.
-Koloretsua.
Toy Story -Forma sinplea
- lau hego atzeko aldean eta propultsore bakarra
- Punta gorria, ohikoa.
- Protagonistaren bizkarrera lotzen da.
Walace and gromit -Zepelin baten forma eta kolore marroia
- Lau hego atzeko aldean
- Goiko aldean lehio borobilak.
29. 27
Atrapa la bandera -Benetazko suziri baten antza, txuria eta beltza.
-Forma aerodinamikoa.
-Barruan pertsonak sartzen dira.
-Beheko aldean propultsore bakarra
30. 28
Gure Saiakerak:
IRUDIAK AZALPENA
Hondoa egiteko saiakera ezberdinak burutu genituen edalontzi
txikiekin.
Izena: KOLOREZKO MILA BEGI
Deskribapena: Hondo bat egiteko froga da, edalontziak egiten zuten
efektua frogatzeko.
Materiala: Plastikozko edalontzi txikiak, erretroproiektorea, ura eta
zelofan papera.
Teknika: Collagea eta argazkia
31. 29
Hondoetan urtaroen irudiak erabili nahi ditugu, hau dela eta, proba
ezberdinak egin genituen material ezberdinekin.
Izena: UDABERRIA
Deskribapena: Irudi honekin udaberria irudikatu nahi dugu.
Materiala: Erretroproiektorea, hostoak, lastoak eta zelofana.
Teknika: Collagea eta argazkia.
Izena: UDA
Deskribapena: Irudi honekin uda irudikatu nahi dugu.
Materiala: Hostoak, erretroproiektorea, lastoak eta zelofan papera.
Teknika: Collagea eta argazkia.
32. 30
Izena: NEGUA
Deskribapena: Hondoa irudikatzeko saiakera da hau, negua
irudikatzeko asmoarekin.
Materiala: Erretroproiektorea, zelofan papera eta poliespana
Teknika: Collagea eta argazkia
Izena: UDA
Deskribapena: Stop motionaren bitartez egingo dugun bideorako uda
irudikatuko duen hondoa izango da.
Materiala: Lastotxoak, kanikak, koloretako edalontzi txikiak,
abolorioak, musean jolasteko fitxak.
Teknika: Argi mahaiaren bidezko kollagea
33. 31
Izena: TXAPELTXOA
Deskribapena: Irudimenezko lagunarentzako txapela ezberdinak egin
ditugu.
Materiala: Kartoi mehea, pinotxo papera, kartoia, zeloa, kola eta
zetazko papera.
Teknika: Eraikuntza
Izena: TXAPELTXOA 1
Deskribapena: Irudimenezko lagunarentzako txapela ezberdinak egin
ditugu.
Materiala: zelofan papera, kartoia, kartoi mehea, zeloa eta grapak.
Teknika: Eraikuntza
34. 32
Izena: GURE TXAPELA
Deskribapena: Irudimenezko lagunarentzako txapela ezberdinak egin
ditugu.
Materiala:kartoia, kartoi mehea, zelofan papera, kola, argiak eta
zeloa.
Teknika: Eraikuntza
Saiakera ugari egin ondoren, zelofan papera eta argiak dituena
erabiltzea erabaki dugu.
35. 33
Izena: HAURDUNALDIAREN IRUDIKAPENA
Deskribapena: Stop-motion-a egiteko, kartoi mehea erabiliz
emakumearen irudia moztu genuen. Ondoren, kaxa bat moztu eta
t鱈pula papera erantsi genion. Argi kaxa bat sortuz.
Materiala: Kartoizko kaxa bat, paper begetala, kartoi mehea eta
zeloa.
Teknika: Eraikuntza eta stop motion
36. 34
Izena: MAHAI APAINDUA
Deskribapena: Mahai bat protagonistaren logelan jarri nahi dugu,
atrezzoko elementu bat irudikatuz.
Materiala: Kartoizko tutuak, kartoia, zeloa, haria, apaintzeko bitxiak,
zetazko papera eta kola.
Teknika: Eraikuntza eta modelaketa
Izena: BABESLEKUA
Deskribapena:Babesleku bat irudikatu nahi dugu protagonistaren
logelan, atrezzoko elementu bat bezala erabiliz.
Materiala: plastikozko tutuak, plastilina, zeloa, haria, pinotxo
papera, linterna eta tipula papera.
Teknika: Eraikuntza eta modelaketa
37. 35
Izena: AMETSETAKO KOHETEA
Deskribapena: Paper macherekin egindako kohetea protagonistaren objektu
pertsonala izango da.
Materiala:Kartoia, kola, ura, komuneko papera, kartoi mehea, tenperak, gomaeba,
lumak, zelofan papera, artilea, zinta karrozero, argiak.
Teknika: paper machez sortutako eraikuntza.
Izena: KOHETE ESPERIMENTALA 1
Deskribapena: Protagonistaren objektu pertsonala izango de kohetearen saiakera.
Materiala: Kartoia, kartoi mehea, aluminio koloreko zelofan papera, errotulki
permanenteak.
Teknika: Eraikuntza
38. 36
Izena: KOHETE ESPERIMENTALA 2
Deskribapena: Protagonistaren objektu pertsonala izango de kohetearen saiakera.
Materiala: Kartoia, kartoi mehea, komuneko papera, kola, ura, plastikozko
txotxak, tenpera
Teknika: Eraikuntza