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Osservatorio sullinformation literacy promuove un incontro online organizzato dalla rete Open Education Italia. n occasione della Open Education Week 2025, dal 3 al 7 marzo, la rete Open Education Italia organizza un incontro online dedicato alla presentazione della Dichiarazione di Dubai sulle Risorse Educative Aperte (OER) il 4 marzo 2025. https://www.aib.it/eventi/dichiarazione-dubai-oer-unesco/
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Test Bank for Foundations of Financial Markets and Institutions, 4th Edition: Frank J. Fabozzi
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Martina Bonifacio. Attestato competenze
1. MODULO FORMATIVO COMPETENZE
SEM E DISPLAY ADVERTISING
Creare campagne pay per click.
Stimare la competition ed il traffic di ricerca delle keywords.
Utilizzare il pannello Google Adwords.
Impostare campagne display con posizionamenti mirati ed automatici.
SEO (POSIZIONAMENTO SUI MOTORI DI RICERCA)
Progettare una strategia Seo.
Comprendere i fattori principali di posizionamento.
Scegliere title e description.
Sviluppare attivit di link building.
Scegliere software di support allattivit SEO.
Comprendere i fattori di posizionamento dei video su Youtube.
SOCIAL MEDIA MARKETING
Comprendere lo stato di sviluppo dei Social Media.
Identificare target e comportamenti sui diversi social media
Utilizzare i tool promozionali disponibili sui principali social.
Pianificare una strategia di buzz marketing.
CERTIFICAZIONE DELLE COMPETENZE
SI CERTIFICA CHE MARTINA BONIFACIO HA FREQUENTATO PRESSO IL NOSTRO ISTITUTO DI
FORMAZIONE DIGITAL-COACH (LEADER GROUP) IL PERCORSO FORMATIVO DAL TITOLO :
MASTER IN DIGITAL MARKETING
I MODULI DEL PERCORSO FORMATIVO E LE COMPETENZE SVILUPPATE SONO STATE :
2. MOBILE MARKETING
Comprendere gli sviluppi attuali e futuri del mondo Smartphones e tablet.
Pianificare una strategia di mobile marketing.
Scegliere gli strumenti di mobile marketing pi湛 adatti alla strategia.
Pensare lintegrazione tra strategia mobile e web e social.
Pianificare adv mobile.
E-COMMERCE
Comprendere i fattori critici di successo di un progetto e-commerce.
Prendere decisioni su gamma e prezzo.
Comprendere le differenze tra piattaforme di E-Commerce Open Source e
proprietarie.
Pensare e progettare lesperienza utente.
Scegliere le fonti di traffico in un progetto E-commerce.
LEAD GENERATION AND CONVERSION
MAXIMIZATION
Progettare landing pages che massimizzino le conversioni in lead
Scrivere un copywriting persuasivo
Progettare e gestire i sales digital funnels
Utilizzare strumenti di A/B testing
Progettare siti web usabili e pensati per favorire la generazione di leads
E-MAIL MARKETING
Pianificare una strategia di email marketing.
Progettare delle landing pages coerenti con i messaggi mail.
Comprendere le principali funzionalit dei software di email marketing.
ONLINE AND OFFLINE STRATEGIES INTEGRATION
Comprendere vantaggi e situazioni applicative delle principali leve di digital
marketing.
Pianificare una strategia integrata tra le diverse leve e strumenti di Digital
marketing.
Pianificare lintegrazione tra strategie mobile, web e social. Pianificare
lintegrazione con azioni di marketing offline.
HR SOLUTIONS SRL - PI 02847580137
Sede legale: Mozzate (Co) - Via Roncalbino, 10
Sede Operativa : Vimodrone (Mi) - Via Burona, 51
Data conferimento: 11 luglio 2013
Il rappresentate legale
Luca Papa