Attracting & Retaining Your Customers
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August 2016 Product Camp 17 presentation. PCATX PCATX17 - Going back to basics with Emotions, Communication, Storytelling to capture your audience's attention in marketing and maintain a relationship with them.
Attracting & Retaining Your Customers
- 1. Attracting Your Customers @jasonfreshly THE FRESH IDEA GROUP 1
- 3. WHY? 3
- 11. WHY? 11
- 12. EMOTION 12
- 13. COMMUNICATION 13
- 15. Customer Profile Template Name: ______________________ male | female Age: __________ Job Title: ____________________ Location: ____________________ Income: ______________________ Marital Status: ________________ Kids: _________________________ Birthday: _____________________ Challenges they face professionally: _____________________________________ ______________________________________________________________________ Challenges they face personally: _________________________________________ ______________________________________________________________________ If they could have one problem solved (in relation to your business) what would that be?: ______________________________________________________________________ ______________________________________________________________________ Purchase Power: ________________ Other People involved: ______________ Previously Purchased from you: _____________________________________ Where do they find business advice: _________________________________ __________________________________________________________________ How do they communicate: ____________________________ Where do they get their news: __________________________ 3 Hobbies: ___________________________________ ______________________________________________________ Vacation Destination: ___________________________________ Social Profiles:
- 16. STORY-TELLING 16
- 17. EMOTION 17
- 18. STORY-TELLING 18
- 23. STORY-TELLING 23
- 24. HOW DOES YOUR PRODUCT ATTRACT CUSTOMERS? 24