Attracting & Retaining Your Customers
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The document focuses on attracting customers through emotional engagement and targeted marketing strategies. It includes a customer profile template to better understand customers' demographics, challenges, communication preferences, and purchasing behavior. The content emphasizes the importance of storytelling and generational marketing to effectively connect with various customer segments.
Attracting & Retaining Your Customers
- 1. Attracting Your Customers @jasonfreshly THE FRESH IDEA GROUP 1
- 3. WHY? 3
- 11. WHY? 11
- 12. EMOTION 12
- 13. COMMUNICATION 13
- 15. Customer Profile Template Name: ______________________ male | female Age: __________ Job Title: ____________________ Location: ____________________ Income: ______________________ Marital Status: ________________ Kids: _________________________ Birthday: _____________________ Challenges they face professionally: _____________________________________ ______________________________________________________________________ Challenges they face personally: _________________________________________ ______________________________________________________________________ If they could have one problem solved (in relation to your business) what would that be?: ______________________________________________________________________ ______________________________________________________________________ Purchase Power: ________________ Other People involved: ______________ Previously Purchased from you: _____________________________________ Where do they find business advice: _________________________________ __________________________________________________________________ How do they communicate: ____________________________ Where do they get their news: __________________________ 3 Hobbies: ___________________________________ ______________________________________________________ Vacation Destination: ___________________________________ Social Profiles:
- 16. STORY-TELLING 16
- 17. EMOTION 17
- 18. STORY-TELLING 18
- 23. STORY-TELLING 23
- 24. HOW DOES YOUR PRODUCT ATTRACT CUSTOMERS? 24