Audience powepoint
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My target audience consists of the established and technical middle class. The established middle class enjoys cultural activities and socializing with diverse groups of people. They often work in management or traditional professions and live outside urban areas. The technical middle class mixes socially with similar people and prefers emerging culture over classical music. They tend to live in suburban areas and work in research, science, or technical fields. My target audience would have jobs requiring higher education like a scientist, software designer, or university lecturer that provide desirable and higher-paying office jobs.
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1
Income and Social Class
Every culture has social hierarchies some more rigid than others
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Income and Social Class
A consumers social class refers to his/her standing in society.
Virtually all groups make distinctions among members in terms of relative superiority, power, and access to valued resources.
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Social Class
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Taste - Culture
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Explain the concept of cultural diversity and workplace diversity in tourism and hospitality industry
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Globalization and internationalization is current trends.
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Every culture has social hierarchies some more rigid than others
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Affects access to resources. Affects taste and lifestyles
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Social class appears to be a better predictor of purchases that have symbolic aspects (logos)
Income is a better predictor of major expenditures that do not have status or symbolic aspects.
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Income and Social Class
A consumers social class refers to his/her standing in society.
Virtually all groups make distinctions among members in terms of relative superiority, power, and access to valued resources.
Every individual senses that he/she is more at home with and more acceptable to some groups than to others
Consumers often use external symbols of status to indicate their position in society; e.g. clothing, store patronage, furniture.
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Income
Family Background
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Occupation
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[Ones] place in the social structure is not just a determinant of how much money is spent , it also influences how it is spent (Solomon et al, 2006:433).
Social Class Trends
Social Mobility
Upward/ Downward/ Horizontal
General upward mobility over time
Reasons for upward mobility trend
Small and successful companies
Internationalisation of trade made goods more available and affordable
Global communications/media has increased exposure to and knowledge of goods
Increase in dual income families
Higher educational attainment
Upper/middle classes not reproducing as much as working classes
A basic assumption of economic psychology is that consumer demand for goods and services depends on their ability and willingness to buy.
Discretionary spending only occurs when people are able and willing to spend money on items above and beyond their basic needs.
Consumer confidence or the state of mind, consumers have about their own personal situation, as well as their feelings about their overall economic prospects helps to determine whether they will purchase goods, take on debt or save their money.
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How does your media product represent particular social groups?ellielathrope
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This document analyzes how a media product represents the social group of "New Affluent Workers" through its front cover, contents, and double page spread. The front cover features a youthful image representing the group's emerging culture interests. The contents page includes references to DJs and musicians of interest to the target demographic. The dark, mysterious double page spread conveys the dance/house music genre in a style that would appeal to the group's tastes. Overall, the document examines design choices made to attract New Affluent Workers, who enjoy social and cultural activities but not highbrow culture.Q2. How does your media product represent particular social groups?
Q2. How does your media product represent particular social groups?ellielathrope
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This document analyzes how a media product represents the social group of "New Affluent Workers" through its front cover, contents, and double page spread. The front cover features a youthful image representing the group's emerging culture interests. The contents page includes references to DJs and musicians of interest to the target demographic. The dark, mysterious double page spread conveys the dance/house music genre in a style that would appeal to the group's tastes. Overall, the document examines design choices made to attract New Affluent Workers, who enjoy social and cultural activities but not highbrow culture.Global culture 
Global culture SantaPaul4
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This document discusses and compares material and non-material culture. Material culture includes tangible objects like clothing, food, and technology, while non-material culture includes beliefs, values, and social constructs. It notes that material objects often symbolize non-material cultural ideas. Understanding the relationship between these two aspects of culture is important for global marketers to develop culturally appropriate marketing strategies. The document also discusses high and low context cultures, and how communication and business practices differ between the two.Recently uploaded (20)
Adventure Activities Final By H R Gohil Sir
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Adventure Activities Final By H R Gohil Sir
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APM People Interest Network Conference 2025
- Autonomy, Teams and Tension
- Oliver Randall & David Bovis
- Own Your Autonomy
Oliver Randall
Consultant, Tribe365
Oliver is a career project professional since 2011 and started volunteering with APM in 2016 and has since chaired the People Interest Network and the North East Regional Network. Oliver has been consulting in culture, leadership and behaviours since 2019 and co-developed HPTM速an off the shelf high performance framework for teams and organisations and is currently working with SAS (Stellenbosch Academy for Sport) developing the culture, leadership and behaviours framework for future elite sportspeople whilst also holding down work as a project manager in the NHS at North Tees and Hartlepool Foundation Trust.
David Bovis
Consultant, Duxinaroe
A Leadership and Culture Change expert, David is the originator of BTFA and The Dux Model.
With a Masters in Applied Neuroscience from the Institute of Organisational Neuroscience, he is widely regarded as the Go-To expert in the field, recognised as an inspiring keynote speaker and change strategist.
He has an industrial engineering background, majoring in TPS / Lean. David worked his way up from his apprenticeship to earn his seat at the C-suite table. His career spans several industries, including Automotive, Aerospace, Defence, Space, Heavy Industries and Elec-Mech / polymer contract manufacture.
Published in Londons Evening Standard quarterly business supplement, James Caans Your business Magazine, Quality World, the Lean Management Journal and Cambridge Universities PMA, he works as comfortably with leaders from FTSE and Fortune 100 companies as he does owner-managers in SMEs. He is passionate about helping leaders understand the neurological root cause of a high-performance culture and sustainable change, in business.
Session | Own Your Autonomy The Importance of Autonomy in Project Management
#OwnYourAutonomy is aiming to be a global APM initiative to position everyone to take a more conscious role in their decision making process leading to increased outcomes for everyone and contribute to a world in which all projects succeed.
We want everyone to join the journey.
#OwnYourAutonomy is the culmination of 3 years of collaborative exploration within the Leadership Focus Group which is part of the APM People Interest Network. The work has been pulled together using the 5 HPTM速 Systems and the BTFA neuroscience leadership programme.
https://www.linkedin.com/showcase/apm-people-network/about/Reordering Rules in Odoo 17 Inventory - Odoo 際際滷s
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This ppt has been made for the students pursuing PG in social science and humanities like M.Ed., M.A. (Education), Ph.D. Scholars. It will be also beneficial for the teachers and other faculty members interested in research and teaching research concepts.
How to Modify Existing Web Pages in Odoo 18
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In this slide, well discuss on how to modify existing web pages in Odoo 18. Web pages in Odoo 18 can also gather user data through user-friendly forms, encourage interaction through engaging features. 
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Presented at the 24th Stoke Newington History Talks event on 27th Feb 2025
https://stokenewingtonhistory.com/stoke-newington-history-talks/
APM People Interest Network Conference - Oliver Randall & David Bovis - Own Y...
APM People Interest Network Conference - Oliver Randall & David Bovis - Own Y...Association for Project Management
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Kaun TALHA quiz Finals -- El Dorado 2025
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Kaun TALHA quiz Prelims - El Dorado 2025
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South Hornsey: The Lost Local Authority that Merged with Stoke Newington by T...
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Audience powepoint
- 2. My target audience is both the established and technical middle class: Established middle class: This is the most gregarious and the second wealthiest of all the class groups: People in this group enjoy a diverse range of cultural activities They socialise with a broad range of people Many work in management or the traditional professions Most come from middle class backgrounds They often live outside urban areas Technical middle class: This is a small, distinctive and prosperous new class group: People in this group tend to mix socially with people similar to themselves They prefer emerging culture, such as using social media, to highbrow culture such as listening to classical music They tend to live in suburban locations, often in the south east of England Many people in this group work in research, science and technical occupations They come from largely middle class backgrounds
- 3. My target audience would have jobs such as a chief executive, scientist, software designer or university lecturer. Generally more desirable jobs, which require a higher education and include a higher salary. These are mostly office based. The middle/upper class culture that my target demographics are in would mean they spend more time in managerial roles, more likely to be higher up in a business.
- 4. I believe my audience would spend their spare time doing more sophisticated activities which can require more money to do such as wine tasting sessions, watching operas, visits to theatre and sporting hobbies like gym and golf. My audience would be interested in cross genres of music, with a taste for most music. Country would be of a particular appeal as it is a less mainstream and very unique/artistic genre of music. My target audience is very secure financially and have a larger amount of disposable income available for a variety of activates. This means they are able to afford luxuries such as expensive/designer clothes, cars and property.
- 5. My target audiences future aspirations would be to remain in their class and keep their level of wealth so they are able to continue living their adopted lifestyle, of highbrow cultural activities. Level of disposable income would need to remain the same in order to achieve this.