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BENCHMARKING
Supervisor
Dr. Anjali Sharma
Associate Professor
Presented by
Education Management Student
Swagata Bharali
Debabrot Phukan
Geetika Das
Department of Education, Tezpur University Assam , India

 A measurement of the quality of an organization’s policies,
products, programs and strategies and their comparison
with standard measurements of its peers.
 It is a process for obtaining a measure where
‘BENCHMARKS’ are ‘WHAT’ and ‘BENCHMARKING’ is
‘HOW’.
 It is the process of improving ourselves by learning from
others.
 It is the process of improving performance by continuously
identifying, understanding and adapting outstanding
processes found inside and outside the organization

“Continuous process of measuring products,
services and practices against the toughest
competitors or those companies recognized as
industry leaders” – CAMP 1989.
“A process of finding the world class products,
service and operational system and then adjusting
own products, service and system to meet or beat
those standards” – GEBER 1990.
“A method of finding how to improve processes
quickly by learning from others dealing with
similar issues” – CORTADA 1995.

Traditional techniques for improvement are not
sufficient in today’s competitive market.
Rapidly changing external environment due to
globalization.
Improving product quality and services.
Increasing sales and profit.
To meet the customer’s needs and expectations.

Continuous process of measuring and
comparing a firm’s business process against
those of another firm.
Discover the performance gap between
one’s processes and those of another firms.
Incorporate leading firm’s processes into
one’s own strategy to fill the gap and
improve performance.

There are four stages in the BENCHMARKING process.
 PLANNING:
 Identify what is to be benchmarked.
 Identify comparative companies.
 Determine data collection method and collect data.
 ANALYSIS:
 Determine current performance gap.
 Project future performance level.
 INTEGRATION:
 Communicate benchmark findings and gain acceptance.
 Establish functional goals.
 ACTION:
 Develop action plans.
 Implement specific action.
 Recalibrate benchmark.

 INTERNAL BENCHMARKING
 Performance comparison of units or departments within
one organization.
 COMPETITIVE BENCHMARKING
 Product oriented comparisons with processes involved.
 FUNCTIONAL BENCHMARKING
 Comparison of particular business functions at one or
more organization.
 GENERIC BENCHMARKING
 Comparison of all business functions with more of best in
class.

Product and process improvement.
Time and cost can be reduced.
Provides direction for change in business .
Provide new ideas for achieving the goal.
Quality improvement.
Leveraging strength ideas.

What is best for someone may not be the
same for us. It varies from organization to
organization.
If it is poorly defined then it will effect in
measuring the performance gap.
There may be incorrect comparisons which
leads to wastage of time and money.
Reluctant to share information.
It may reduce managerial motivation.

It is basically comparing yourself with
others. It helps us to identify where we are
standing today and lacking behind. To
achieve a goal it is mandatory to set a
benchmark whether it is education or
business. It is a continuous process which
circles itself after meeting a particular
benchmark. To be the best among all we
should follow the best in class.

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Benchmarking

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