The document outlines a roadmap for expanding the Smart School initiative in Malaysia from 2005 to 2020. The Smart School initiative aims to transform education through technology by making all Malaysian schools "smart". Key points:
1) The Smart School initiative began as a pilot program from 1999-2002 and was deemed successful.
2) From 2005-2010 (Wave 3), the plan is to expand the Smart School program to all Malaysian schools.
3) From 2010-2020 (Wave 4), the goal is to consolidate and stabilize the Smart School technology and make its use pervasive and normalized in education.
4) The roadmap identifies stakeholders like schools, communities, the Ministry of Education, states, and industry and
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
3. 2 Regulacje prawne Rozporzdzenie Ministra Pracy i Polityki Socjalnej z dnia 1 grudnia 1998 r. w sprawie bezpieczestwa i higieny pracy na stanowiskach wyposa甜onych w monitory ekranowe (Dz.U. Nr 148, poz. 973). .
4. Rozporzdzenie okrela wymagania bh p oraz ergonomii, a tak甜e wymagania dotyczce organizacji pracy na stanowiskach wyposa甜onych w monitory ekranowe, klawiatur, drukark, siedzisko, st坦, etc.
5. Pracodawca jest zobowizany: informowa pracownik坦w o wszystkich aspektach ochrony zdrowia i bezpieczestwa pracy na stanowiskach pracy, w tym o wynikach przeprowadzonej oceny, Przeszkoli pracownik坦w w zakresie bezpieczestwa i higieny pracy w trybie okrelonym w odrbnych przepisach.
6. Jedn z podstawowych zasad prawa pracy nakada na pracodawc obowizek zapewnienia ka甜demu pracownikowi i w ka甜dym przypadku bezpiecznych i higienicznych warunk坦w pracy. Brak rodk坦w finansowych na wymagane nakady na bhp lub trudnoci w油nabyciu zalecanych rodk坦w i urzdze, nie zwalnia pracodawcy od tego obowizku.
7. 3 Regulacje prawne czenie przemienne pracy zwizanej z obsug monitora ekranowego z innymi rodzajami prac nie obci甜ajcymi narzdu wzroku i wykonywanymi w innych pozycjach ciaa - przy nie przekraczaniu godziny nieprzerwanej pracy przy obsudze monitora ekranowego lub Pracodawca jest obowizany zapewni pracownikom:
8. alternatyw jest wprowadzenie co najmniej 5-minutowej przerwy, wliczanej do czasu pracy, po ka甜dej godzinie pracy przy obsudze monitora.
9. A kt ten dotyczy pracownik坦w (w油tym praktykant坦w i sta甜yst坦w) u甜ytkujcych w czasie pracy monitory ekranowe przez co najmniej poow dobowego wymiaru czasu pracy .
11. 9 Stanowisko komputerowe elementy podstawowe (monitor, klawiatura, st坦, krzeso), elementy dodatkowe (uchwyt na dokumenty, podn坦甜ek). Istnieje og坦lna zasada, 甜e wszystkie elementy powinny mie jak najwicej mo甜liwoci regulacji wysokoci, kt坦w pochylenia i wzajemnego poo甜enia. Umo甜liwia to waciwe ich dostosowanie do indywidualnych potrzeb operatora.
12. 22 Warunki rodowiskowe Stosowanie owietlenia og坦lnego Nat甜enie owietlenia: PN = 500 lx, normy zagraniczne = 300-750 lx Ergonomia - Praca z komputerem Owietlenie Zalecana temperatura powietrza wynosi odpowiednio: zima 20 - 24 属C, lato 23 - 26 属C Mikroklimat
17. 11 Monitor znaki na ekranie powinny by wyra添ne i czytelne, obraz na ekranie powinien by stabilny, bez ttnienia lub innych form niestabilnoci, Monitor powinien spenia nastpujce wymagania : jaskrawo i kontrast znaku na ekranie powinny by atwe do regulowania w zale甜noci od warunk坦w owietlenia stanowiska pracy,
18. ekran monitora powinien by pokryty warstw antyodbiciow lub wyposa甜ony w odpowiedni filtr, regulacja ustawienie monitora powinna umo甜liwia pochylenie ekranu co najmniej 20o do tyu i 5o do przodu oraz obr坦t wok坦 wasnej osi co najmniej do 120o - po 60o w obu kierunkach.
27. 16 Siedzisko - krzeso dostateczn stabilno, przez wyposa甜enie go w podstaw co najmniej piciopodporow z k坦kami jezdnymi, wymiary oparcia i siedziska, zapewniajce wygodn pozycj ciaa i swobod ruch坦w, Krzeso powinno posiada: regulacj wysokoci siedziska w zakresie 400歎500 mm, liczc od podogi.
28. regulacj wysokoci oparcia oraz regulacj pochylenia oparcia w zakresie: 5属 do przodu i 30属 do tyu, wyprofilowanie pyty siedziska i oparcia odpowiednie do naturalnego wygicia krgosupa i odcinka udowego koczyn dolnych.
32. St坦 musi by na tyle obszerny, aby zapewni swobod korzystania z usta - wionego na nim sprztu kompute - rowego. Wysoko stou powinna umo甜liwia naturalne poo甜enie rk i umieszczenie n坦g pod blatem oraz odpowiedni kt obserwacji ekranu (g坦rna krawd添 ekranu nie mo甜e znajdowa si powy甜ej oczu). St坦
33. Zaleca si blaty matowe w jasnym kolorze. Je甜eli pracownik korzysta z dokument坦w, powinno si go zaopatrzy r坦wnie甜 w uchwyt na dokumenty, po-siadajcy regulacj ustawienia wysoko-ci, pochylenia oraz odlegoci. St坦
34. 14 St坦 Ergonomia - Praca z komputerem Konstrukcja stou powinna umo甜liwia dogodne ustawienie element坦w wyposa甜enia stanowiska pracy, w tym zr坦甜nicowan wysoko ustawienia monitora ekranowego i klawiatury.
35. St坦 Minimalne zalecane wymiary stou to: szeroko blatu 75 cm, gboko blatu: pod klawiatur 30 cm, pod monitor 45 cm. Szeroko i gboko stou powinna zapewnia ustawienie element坦w wyposa甜enia w odpowiedniej odlegoci od pracownika, to jest w zasigu jego koczyn g坦rnych, bez koniecznoci przyjmowania wymuszonych pozycji.
41. 13 Klawiatura stanowi osobny element wyposa甜enia stanowiska komputerowego, konstrukcja powinna umo甜liwia u甜ytkownikowi przyjcie pozycji, kt坦ra nie powodowaaby zmczenia mini koczyn g坦rnych podczas pracy, Klawiatura powinien spenia nastpujce wymagania:
42. posiada mo甜liwo regulacji kta nachylenia w zakresie 0歎15属, powierzchnia klawiatury powinna by matowa, a znaki na klawiaturze powinny by kontrastowe i czytelne, Klawiatura
43. Klawiatura posiada odpowiedni wysoko - przy spenieniu warunku, aby wysoko rodkowego rzdu klawiszy alfanumerycznych z油literami A, S...., liczc od paszczyzny stou nie przekraczaa 30 mm dla przynajmniej jednej pozycji pochylenia klawiatury.
49. Klawiatura ergonomiczna Klawiatury ergonomiczne s lepsze ze wzgldu na naturalny ukad doni uwzgldniony przez producent坦w - donie i przedramiona znajduj si w tej samej linii. Jak wynika z bada s to te甜 klawiatury bardziej efektywne - osoby korzystajce z klawiatury dzielonej pisay dany tekst o 20% kr坦cej i popeniay o 30% mniej bd坦w w stosunku do klawiatury klasycznej.
50. Klawiatura powinna by umieszczona dokadnie naprzeciw u甜ytkownika, powinna by oddalona od brzegu stou o 5 do 10 cm aby zapewni nadgarstkom oparcie. Doskonaym dodatkiem do klawiatury jest podkadka pod nadgarstki.
51. Nachylenie klawiatury powinno si mieci w granicach od 5 do 15属 od poziomu i posiada mo甜liwo regulacji. Niedopuszczalne jest, aby klawiatura bya zblokowana z monitorem lub trwale unieruchomiona na stole. Obowizkowy jest dugi kabel stwarzajcy mo甜liwo dowolnego ustawienia klawiatury. Powierzchnia klawiszy powinna by wklsa i kwadratowa o boku 12-15 mm. Odlego midzy rodkami ssiednich klawiszy winna wynosi 18-20 mm.
52. Sia oporu klawiszy przy wprowadzaniu znak坦w jest przede wszystkim spraw indywidualnych upodoba u甜ytkownika. Warto siy wyzwalajcej klawisze powinna by staa dla wszystkich klawiszy, a warto tej siy winna si mieci w przedziale 0,25 do 1,5 N. Znaki na klawiszach powinny by kontrastowe i niezbyt mae, nie mog by mniejsze ni甜 2,5 mm. Powierzchnia klawiszy powinna by matowa o wsp坦czynniku odbicia wiata od 0,4 do 0,6.
59. Klawiatura silikonowa wykonana z elastycznego i wytrzymaego silikonu, atwa do przenoszenia, dziki paskiemu uo甜eniu na stole, eliminuje zmczenie i napicie nadgarstk坦w, wodoodporna i pyoszczelna, a tak甜e odporna na uszkodzenia mechaniczne, cicha.
62. Klawiatura wietlna Niewtpliw rewolucj jest wprowadzenie na rynek klawiatury wietlnej. Klawiatura taka wywietlana jest na dowolnej powierzchni. G坦wnym elementem urzdzenia jest miniaturowy projektor, kt坦ry mo甜e wywietli penowymiarow klawiatur np. na stole, a znaki wprowadza si, dotykajc odpowiedniego "przycisku".
65. Wirtualna klawiatura Szwedzka firma Senseboard zaprezentowaa produkt o nazwie Virtual Keyboard. "Klawiatura" ta ma posta dw坦ch pask坦w zakadanych na donie, w kt坦rych umieszczono czujniki rozpoznajce siy napr甜enia mini i ruch palc坦w.
66. Dziki nim u甜ytkownik mo甜e "udawa" wpisywanie tekstu za pomoc typowej klawiatury, a do pamici komputera trafi informacje o "nacinitych" klawiszach. Za prawidow prac urzdzenia odpowiedzialny jest ukad wykorzystujcy sztuczne sieci neuronowe, a do transmisji danych wykorzystano standard bezprzewodowy Bluetooth .
71. Objawy drtwienie, b坦l i kucie kciuka, palca wskazujcego, rodowego ewentualnie palca serdecznego, czsto nasilajce si w nocy, b坦l, kt坦ry promieniuje z rki poprzez przedrami i rami do barku, osabione czucie w palcach, nie zawsze dostrzegane przez chorego.
72. Zesp坦 cieni nadgarstka Wielu naukowc坦w przedstawiao badania wskazujce na to, 甜e pisanie na komputerowej klawiaturze prowadzi do tzw. zespou kanau nadgarstka (ang. carpal tunnel syndrome ). Nara甜one na to schorzenie maj by g坦wnie osoby zmuszone z przyczyn zawodowych do pisania na komputerze.
73. Z bada wynika, 甜e prawdopodobiestwo zachorowania na to schorzenie podczas korzystania z komputera wynosi od 1,4 do 4,8%, a szanse na ponowne wystpienie objaw坦w u os坦b, kt坦re byy chore wczeniej, okoo 5,5%. Zesp坦 kanau nadgarstka objawia si drtwieniem doni i palc坦w lub odruchem "strzepywania" rki (poprawia to ukrwienie).
74. okie tenisisty Powodem zmian zapalnych w cignie mo甜e by nagy uraz lub wielokrotne, monotypowe ruchy przedramienia kt坦re wywouj mikropknicia w坦kien cigna, prowadzc do jego przekrwienia, co w rezultacie wywouje b坦l. B坦l zwykle zwiksza si podczas prostowania okcia oraz nadgarstka. Dolegliwoci wystpuj u tenisist坦w podczas uderze grzbietem rki oraz podczas czynnoci wymagajcych dugiego utrzymywania nadgarstka w wyprocie z licznymi ruchami palc坦w (np. pisanie na klawiaturze , gra na pianinie).
75. Leczenie unieruchomienie i usztywnienie nadgar-stka, kt坦re zabezpiecza nerw przed uciskiem nie wykonywanie czynnoci i ruch坦w, kt坦re wywouj przeci甜enie nadgarstka leki doustne dla zmniejszenia obrzku cigien
76. Zapobieganie przed prac zr坦b sobie rozgrzewk ramienia, rki i palc坦w, nie zapominaj o czstych przerwach na rozlu添nienie i odpoczynek rki, postaraj si znale添 alternatywne zadania aby zredukowa powtarzalne ruchy nadgarstka, zmie lub zmodyfikuj swoj codzienn aktywno zar坦wno podczas pracy jaki i uprawiania hobby na mniej obci甜ajc nadgarstek, zmodyfikuj w miar mo甜liwoci swoje otoczenie w pracy; zdrowe stanowisko komputerowe powinno si skada z regulowanego stou i krzesa oraz podkadki pod nadgarstek.
77. Podsumowanie Klawiatura jest elementem stanowiska wpywajcym zar坦wno na wydajno pracy, jak i na jej komfort. Przedstawione rozwizania maj na celu uatwienie wyboru najodpowiedniejszej opcji oraz uzmysowienie jak wa甜ne jest rozsdne dobieranie urzdze codziennego u甜ytku. Prezentacji nie nale甜y traktowa zbyt dosownie i przystpowa do wymiany urzdze, lecz warto zastanowi si, jak zmieni warunki pracy na bardziej ergonomiczne.
81. Rozporzdzenie zabrania dokonywania kontroli jakociowej i ilociowej pracownika bez jego wiedzy. Je甜eli pracodawca nie zapewni waciwego stanu bhp, ponosi odpo - wiedzialno majtkow (kara grzywny) za wykroczenia przeciwko prawom pracownika przewidzian w art. 283 k.p.
83. Osabienie misni Zmczenie Pieczenie oczu, rozmywanie si obrazu Rozdra甜nienie Dolegliwoci zdrowotne
85. Aby zapobiec dolegliwoci nale甜y Poprawnie ustawi stanowisko komputerowe Odpowiednio organizowa prac Przyjmowa poprawn sylwetk podczas pracy Regularnie korzysta z mikroprzerw i wicze relaksacyjnych Obni甜y czas pracy z komputerem