BRAC International observes International Day for Disaster Risk Reduction every year on October 13th to raise awareness about reducing disaster risks. The 2016 theme was "Live to Tell" as part of the new "Sendai Seven" campaign focused on the seven targets of the Sendai Framework, with the 2016 target being reducing mortality. To mark this day, BRAC programs in Myanmar and Sierra Leone undertook various activities. In Myanmar, BRAC celebrated in Bago region with government organizations and over 459 people gained awareness on disaster knowledge. In Sierra Leone, BRAC collaborated with the Office of National Security to send text messages, conduct radio and TV programs, and hold a community sensitization program.