Bos final
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Circus industries are declining, with Ringling Bros. and Barnum & Bailey bringing in only $40 million annually to 90 cities. Animal rights groups and increasing competition from other entertainment options have hurt the industry. However, Cirque du Soleil created a blue ocean by eliminating animal acts and stereotypical clowns, instead focusing on unique venues, fun without danger, and attracting adults and corporations as an audience. This allowed them to achieve revenue growth over 20 years and become a global champion in the circus industry.
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Bos final
- 4. Declining Industry 40 Million in 90 City Target Audience
- 5. Ringling Bros Barnum & Bailey
- 6. Cinema Home Entertainment Game Console Sport Events Theatre
- 7. Animal Rights group Competition Based Strategy
- 9. No Animals No stereotyped Clowns Adults & Corporates
- 10. Revenue in 20 Year Global Champion in 100 year
- 11. History of Blue Ocean Creation Data: 150 blue ocean creations, more than 30 industries, over 100 years (1880- 2000) hotel, cinema, retailing, airline, energy, computer, broadcasting, home construction, automobile, steel manufacturing, chemicals, cosmetics, software, etc. Variables considered: industrial, organizational, strategic variables
- 12. W. Chan Kim The Boston Consulting Group Bruce D. Henderson Chair, Professor of Strategy and International Management Ren辿e Mauborgne The INSEAD Distinguished , Fellow and Professor of Strategy and International Management
- 13. Creating Blue Oceans Is Consistent Across Time Regardless of Industry Real-time News Dell PC iPod
- 15. Two worlds
- 16. Red Ocean Strategy Blue Ocean Strategy
- 18. Supply exceeds demand Globalization Accelerated commoditization of products and services Increasing price wars Shrinking profit margins
- 20. Impact of Creating Blue Oceans
- 22. hi offeringlevel lo Price Fun & Humor Unique VenueAisle Concessions Multiple Show Arenas Thrills & DangerAnimal Shows Star Performers 息 Kim & Mauborgne 2006 Ringling Brothers Smaller Regional Circus
- 24. hi offeringlevel lo Price Fun & Humor Unique VenueAisle Concessions Multiple Show Arenas Thrills & DangerAnimal Shows Star Performers Theme Refined Viewing Environment Multiple Productions Artistic Music & Dance Cirque du Soleil ReduceEliminate Raise Create 息 Kim & Mauborgne 2006 Ringling Brothers Smaller Regional Circus
- 25. Look 10 Years forward AI Wearable Devices 3D Printing Space Traveling Clean Power Look back 30 years.. These did not exist: Mutual funds Cell phones Home videos Bio technology Look back 100 years These were not there: Automobiles Music recording Aviation Petrochemicals Pharmaceuticals