Brand Management- FB
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Facebook's media kit provides an overview of their advertising products and services including: - Fan acquisition and content management services to build and engage a brand's Facebook fan base. - Analytics and insights into a Facebook page's fans including demographics, content metrics, and actionable insights. - Paid campaign and ad unit targeting options to reach audiences based on location, age, gender, interests and behaviors. - Insights and reporting on a brand's Facebook page performance and fan base.
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Brand Management- FB
- 1. FACEBOOK MEDIA KIT An overview of Facebooks advertising products. B R A N D M A N A G E M E N T
- 3. FA C E B O O K F A N A C Q U I S I T I O N CONTENT MANAGEMENT A N A L Y T I C S Fan acquisition only from your choice of TG on the basis of age, gender, company, interest, location etc. Lowest cost per like in the industry not compromising on quality. Content Postings on Facebook page based on your desired frequency. Maintain the overall hygiene of your facebook page including Facebook Tabs. Constant review and improvements from a dedicated team with elaborate social media, editorial and design experience. Monitor Facebook page comments, wall posts & messages for negative comments. Standard replies to queries on the facebook within 4 business hours. Monthly dashboard on nature of fans acquired and content metrics. Demographic information and actionable insights from the Facebook page. S P A M M A N A G E M E N T
- 4. Paid Campaign Targeting Creative Ad Units Targeting
- 5. We Monitor and Engage 1. MONITORING 2. ENGAGEMENT We would Raise All negative mentions with the client on a daily basis and revert back to the customer Work with the Client to bring down negative mentions/feedback etc. on a month to month level Send monthly report about the overall activity and across range of parameters Geo Targeting We identify where the data originated from (geo- coordinate, city, country) and present it all on a live map Behavioral Analysis We help you see what time and day of week most activity is happening Sentiment Trends We Identify sentiment for every mention FB post, web page and more as well as look at aggregate sentiment index. Advocates and Influencers We determine advocates and influencers on any topic
- 6. Facebook Ads can be linked to two destinations When you want to send people to an external website or other destination outside of Facebook. For example, when you want to connect people with your Facebook Page, generate engagement with your pages content or drive users to an application. External Site Facebook
- 7. Page Like Ads Right Hand Side on Desktop
- 8. Page Like Ads News Feed on Desktop
- 9. Page Like Ads Newsfeed on Mobile Devices Right hand side advertisement not available for Mobile Devices
- 10. Page Post Promotion Link Post Ads
- 11. Sponsored Ad Mobile News Feed
- 12. Facebook Ad Placements Sponsored Ads (Desktop News Feed & RHS) Sponsored Ad: Multiple Images
- 13. Targeting Options: 1. Location Targeting By Country By State By City 2. Age Targeting 3. Gender Targeting 4. Language Targeting Continued. Targeting
- 17. Targeting 8. Custom Audience Targeting
- 19. Thank You!