Branding, Communications, and PR - Soup to Nuts
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Erica led a 4-hour workshop for Executive Directors and communication managers within regional planning organizations, councils of governments and planning district commissions. This "fly-in" at the Atlanta airport was hosted by the Southeast Regional Development Institute (SERDI) in February of 2019.
Branding, Communications, and PR - Soup to Nuts
- 4. COMMUNICATIONS BASIC WHO, WHAT, 
 WHY & HOW. THE
- 6. WHO: WHO ARE YOU, ROLE AND ORGANIZATION?
- 7. WHAT: WHAT DO YOU WANT TO LEARN FROM THIS WORKSHOP SESSION?
- 10. THE IMPORTANCE OF COMMUNICATION FOR RDOs/COGs
- 11. WITHOUT IT…
- 12. WITH IT…
- 13. HOW? TOOLBOX C O M M U N I C A T I O N
- 16. MESSAGING & T A L K I N G P O I N T S
- 18. PUBLIC RELATIONS
- 21. QUESTIONS
- 26. CONTEXT
- 29. AUDIENCE + GOALS
- 32. BRAND POSITION
- 33. MESSAGING + T A L K I N G P O I N T S
- 36. PRESS RELEASES
- 37. BOILERPLATE
- 38. MEDIA L I S T
- 39. MEDIA L I S T
- 40. MEDIA R E L A T I O N S
- 41. SHOESTRING B U D G E T
- 44. WHAT CONSTITUTES A CRISIS? (Any situation that threatens the integrity or reputation of your company or organization, usually brought on by adverse or negative media attention.
- 46. EVERYONE IS A JOURNALIST.
- 47. PREVENTION A N O U N C E O F
- 48. PLAN T H E
- 52. WHO IS MOST AFFECTED BY YOUR NEWS OR SITUATION ?
- 53. WHO HAS THE POTENTIAL TO POSITIVELY OR NEGATIVELY IMPACT YOUR ORGANIZATION ?
- 54. CRISIS POINTS I D E N T I F Y
- 55. WHAT ARE THE ISSUES WITH THE MOST POTENTIAL TO CAUSE CONCERN?
- 56. WHAT ARE THE ISSUES THAT THE MIGHT BE MOST INTERESTED IN ?MEDIA
- 60. WRITE CLEAR, CONCISE STATEMENTS ABOUT THE CRISIS POINTS.
- 64. IF YOUR RESPONSE TEAM
 DOESN’T KNOW WHAT TO SAY THEY CAN’T RESPOND.
- 67. SUBJECT
 MATTER EXPERTS ARE NOT ALWAYS ACCUSTOMED TO SPEAKING WITH THE MEDIA.
- 71. AND IN WHAT ORDER TEXT, CALL, OR EMAIL DETERMINE
- 72. DISTRIBUTE IT.
- 73. AND STICK TO IT FINALIZE PROTOCOL
- 76. LEAN ON THE PLAN
- 79. DON’T WAIT
 UNTIL A CRISIS TO COMMUNICATE WITH MEDIA
- 80. BUILD RAPPORT
- 81. PROVIDE
- 83. MEDIA SOCIAL
- 84. formationpr formationpr WHAT IS SOCIAL MEDIA AND WHY DO WE USE IT?
- 85. INCREASE BRAND RECOGNITION EDUCATE YOUR PUBLICS COMMUNICATE WITH YOUR PUBLICS & YOUR COMMUNITY CREATE BRAND AUTHORITY WEBSITEDRIVE PEOPLE TO YOUR
- 86. BASICS S O C I A L M E D I A
- 87. WHICH PLATFORM D O I U S E ?
- 88. USE HASHTAGS H O W & W H E N T O
- 89. 30/30/30 F O L L O W T H E R U L E .
- 90. BRANDING
- 91. PLAN CREATING A
- 92. C A L E N D A R CONTENT OBJECTIVES STRATEGIES TACTICS AUDIENCE SOCIAL MEDIA COMMUNICATIONS PLAN
- 93. GUIDELINES:
- 94. POST FREQUENTLY
- 95. TAG A FRIEND!
- 96. BE POSITIVE
- 98. USE ANALYTICS
- 99. IF THE CRISIS HAPPENS HERE
- 101. QUESTIONS