BrandNewGame @ games for brands final
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This presentation was held during the games for brands event in London in 2011 (www.gamesforbrands.com). It shows you: 1. why games are such fun to play 2. who plays games in the UK 3. two examples of games used to build up a CRM dBase or sell in-game clothing (Diesel) 4. Future trends For more information check my weblog: www.gamesandbrands.com or www.gamingandbranding.com Download my book at www.brandnewplayground.com (available end of 2011) Or do business at www.brandnewgame.nl
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BrandNewGame @ games for brands final
- 1. +1 PLAY CONSULT CONCEPT +2 ING woensdag 26 oktober 2011
- 2. A Brand New Playground How can we use games as a branding and marketing tool? woensdag 26 oktober 2011
- 3. woensdag 26 oktober 2011
- 4. woensdag 26 oktober 2011
- 5. Content 1. What makes a good Game good? 2. Who plays Games 3. How can We use games as a marketing tool? 4. Which trends does the Future hold woensdag 26 oktober 2011
- 6. woensdag 26 oktober 2011
- 7. 1/4: What makes it good? Starting from the objective, the target group and the brand essence (or challenge) you can start to develop a remarkable, relevant and distinguished concept woensdag 26 oktober 2011
- 8. 1/4: What makes it good? Playing a Game is like entering a circle Levels of involvement woensdag 26 oktober 2011
- 9. 1/4: What makes it good? The Flow makes it so Addictive and Fun to play games woensdag 26 oktober 2011
- 10. 1/4: What makes it good? Games stimulate Gradual learning through Levels Challenges Playtime woensdag 26 oktober 2011
- 11. 1/4: What makes it good? Peaks of Frustration create Epic Experiences woensdag 26 oktober 2011
- 12. 1/4: What makes it good? A Game exists of these elements: 1. Objectives 2. Variables 3. Rules 4. Feedback system 5. Rewards 6. Levels 7. Theme woensdag 26 oktober 2011
- 13. 2/4: Who Plays Games? Just teenagers... woensdag 26 oktober 2011
- 14. 2/4: Who Plays Games? Just teenagers... woensdag 26 oktober 2011
- 15. 2/4: Who Plays Games? How about the United Kingdom? woensdag 26 oktober 2011
- 16. 2/4: Who Plays Games? How about the United Kingdom? woensdag 26 oktober 2011
- 17. 2/4: Who Plays Games? How about the United Kingdom? woensdag 26 oktober 2011
- 18. 2/4: Who Plays Games? How about the United Kingdom? woensdag 26 oktober 2011
- 19. 3/4: How can We? Lack of time forces me to show just two examples woensdag 26 oktober 2011
- 20. 3/4: How can We? A game that influences the Price (and builds up a CRM dBase) Objective: increase store traffic Target: young minded consumers Essence: being comfortable during uncomfortable situations woensdag 26 oktober 2011
- 21. 3/4: How can We? Define the Brand Essence in a tag cloud H./$1'!:#$.&' G.2'(377&' >9+' 4.31/+,' 0$83+'' -.++/&' ?937/%6' -#+,9.'/+':;..<'' >3&;/#+' 4/5.&%67.' !"#$%&'' 0+1.$2.3$' =#B5#$%387.' D3$E.&'' F3+:.' ()*$+'(#$,'' =#7#$597'' @#9+,' !2.1/&;' A/+1.1' F#2+'%#' =#+&9B.$' .3$%;' C883' woensdag 26 oktober 2011
- 22. 2/3: How can We? Price (and builds up a CRM 2/5: A game that influences the Price (and builds up a CRM dBase) H./$1'!:#$.&' G.2'(377&' >9+' 4.31/+,' 0$83+'' -.++/&' ?937/%6' -#+,9.'/+':;..<'' >3&;/#+' 4/5.&%67.' !"#$%&'' 0+1.$2.3$' =#B5#$%387.' D3$E.&'' F3+:.' ()*$+'(#$,'' =#7#$597'' @#9+,' !2.1/&;' A/+1.1' F#2+'%#' =#+&9B.$' .3$%;' C883' woensdag 26 oktober 2011
- 23. 3/4: How can We? Playing a Pong-like game for Discount woensdag 26 oktober 2011
- 24. 3/4: How can We? How to make it work? '($(&%)*+& ,$&-).+/,,0& <++9&85+& %)*+&,$& =+/;(8+;& !"#$%& 1)*+&2,3& (45,$+& 6,7.5+3& 8,&/+& 3+9++*+9& ($:;8,3+&& woensdag 26 oktober 2011
- 25. 3/4: How can We? woensdag 26 oktober 2011
- 26. 3/4: How can We? woensdag 26 oktober 2011
- 27. 3/4: How can We? woensdag 26 oktober 2011
- 28. 3/4: How can We? woensdag 26 oktober 2011
- 29. 3/4: How can We? New distribution Places woensdag 26 oktober 2011
- 30. 3/4: How can We? New distribution Places woensdag 26 oktober 2011
- 31. 3/4: How can We? New distribution Places woensdag 26 oktober 2011
- 32. 4/4: Which trends? 1. Touch-screen games will continue to grow! 2. New business models (in-game transactions) 3. Gaming and gamification layers in everything we do 4. woensdag 26 oktober 2011
- 33. 4/4: Which trends? The objective of this presentation was to show you how games can help to achieve your organizational- or brand objectives I hope I succeeded! woensdag 26 oktober 2011
- 34. 4/4: Which trends? The objective of this presentation was to show you how games can help to achieve your organizational- or brand objectives I hope I succeeded! If so... reward me by jumping up and down! woensdag 26 oktober 2011
- 35. Game over? Book: www.brandnewplayground.com Blog: www.gamingandbranding.com Bizz: www.brandnewgame.nl Twitter: @BartHufen woensdag 26 oktober 2011
- 36. Book: www.brandnewplayground.com PLAY CONSULT ING Blog: www.gamingandbranding.com CONCEPT Bizz: www.brandnewgame.nl Twitter: @BartHufen woensdag 26 oktober 2011