Bart Hufen BrandNewGame at MIE 2012 IN Ipsos synovate 2 feb 2012
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I held this presentation during the Marketing Information Event on the 2nd of February in The Hague in 2012.
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Bart Hufen BrandNewGame at MIE 2012 IN Ipsos synovate 2 feb 2012
- 1. donderdag 26 januari 2012
- 2. +1 PLAY CONSULT CONCEPT +2 ING donderdag 26 januari 2012
- 3. A Brand New Playground How can we use games as a branding and marketing tool? donderdag 26 januari 2012
- 4. Content 1. Who is He? 2. What makes a game a good game? 3. How can we use it as a marketing tool? 4. Why use games as a marketing tool? 5. Where is more information? donderdag 26 januari 2012
- 5. 1/5: Who is He? donderdag 26 januari 2012
- 6. donderdag 26 januari 2012
- 7. Download at www.brandnewplayground.com donderdag 26 januari 2012
- 8. Game Time donderdag 26 januari 2012
- 9. The story of FarmVille donderdag 26 januari 2012
- 10. The story of FarmVille 32 million people like Farmville donderdag 26 januari 2012
- 11. The story of FarmVille Its Social donderdag 26 januari 2012
- 12. The story of FarmVille donderdag 26 januari 2012
- 13. The story of FarmVille You want to have what you dont have... donderdag 26 januari 2012
- 14. The story of FarmVille donderdag 26 januari 2012
- 15. The story of FarmVille donderdag 26 januari 2012
- 16. The story of FarmVille donderdag 26 januari 2012
- 17. The story of FarmVille donderdag 26 januari 2012
- 18. The story of FarmVille donderdag 26 januari 2012
- 19. The story of FarmVille donderdag 26 januari 2012
- 20. The story of FarmVille donderdag 26 januari 2012
- 21. The story of FarmVille donderdag 26 januari 2012
- 22. The story of Nespresso on Facebook donderdag 26 januari 2012
- 23. The story of Nespresso on Facebook donderdag 26 januari 2012
- 24. The story of Nespresso on Facebook donderdag 26 januari 2012
- 25. 1/4: Whats in a game? The story of CityVille, CastleVille, Sim Social, ... donderdag 26 januari 2012
- 26. Game Time donderdag 26 januari 2012
- 27. Game Time donderdag 26 januari 2012
- 28. Some Facts to kick off? 50% of Facebook users log in to play games (= 350 million players) Angry Birds was downloaded 500 million times > 300 million people play games through the portals of Spil Games Call of Duty Black Ops was played by >25 million people (PS3 + Xbox 360 + PC) Average amount of gamers playing through Steam is 4 million daily The average gamer is 37 years old donderdag 26 januari 2012
- 29. 2/5: What makes it good? Playing a Game is like entering a Circle donderdag 26 januari 2012
- 30. 2/5: What makes it good? Playing a Game is like entering a Circle Levels of involvement donderdag 26 januari 2012
- 31. 2/5: What makes it good? The Flow makes it so Addictive and Fun to play games donderdag 26 januari 2012
- 32. 2/5: What makes it good? Games stimulate Gradual learning through Levels Challenges Playtime donderdag 26 januari 2012
- 33. 2/5: What makes it good? Peaks of Frustration create Epic Experiences donderdag 26 januari 2012
- 34. 2/5: What makes it good? A Game exists of these elements: 1. Objectives (purpose & challenge) 2. Variables (freedom) 3. Rules 4. Feedback system 5. Rewards 6. Levels 7. Theme donderdag 26 januari 2012
- 35. 3/5: How can We? Limited Time forces me to show just two examples donderdag 26 januari 2012
- 36. 3/5: How can We? Limited Time forces me to show just two examples They show you how games can help to reach objectives in the field of: 1. Product 2. Price 3. Place 4. Personnel 5. Promotion donderdag 26 januari 2012
- 37. 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dBase) Objective: increase store traffic Target: young minded consumers Essence: being comfortable during uncomfortable situations donderdag 26 januari 2012
- 38. 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dBase) H./$1'!:#$.&' G.2'(377&' >9+' 4.31/+,' 0$83+'' -.++/&' ?937/%6' -#+,9.'/+':;..<'' >3&;/#+' 4/5.&%67.' !"#$%&'' 0+1.$2.3$' =#B5#$%387.' D3$E.&'' F3+:.' ()*$+'(#$,'' =#7#$597'' @#9+,' !2.1/&;' A/+1.1' F#2+'%#' =#+&9B.$' .3$%;' C883' donderdag 26 januari 2012
- 39. 2/3: How can We? Price (and builds up a CRM 2/5: A game that influences the Price (and builds up a CRM dBase) H./$1'!:#$.&' G.2'(377&' >9+' 4.31/+,' 0$83+'' -.++/&' ?937/%6' -#+,9.'/+':;..<'' >3&;/#+' 4/5.&%67.' !"#$%&'' 0+1.$2.3$' =#B5#$%387.' D3$E.&'' F3+:.' ()*$+'(#$,'' =#7#$597'' @#9+,' !2.1/&;' A/+1.1' F#2+'%#' =#+&9B.$' .3$%;' C883' donderdag 26 januari 2012
- 40. 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dBase) donderdag 26 januari 2012
- 41. 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dBase) '($(&%)*+& ,$&-).+/,,0& <++9&85+& %)*+&,$& =+/;(8+;& !"#$%& 1)*+&2,3& (45,$+& 6,7.5+3& 8,&/+& 3+9++*+9& ($:;8,3+&& donderdag 26 januari 2012
- 42. 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dBase) donderdag 26 januari 2012
- 43. 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dBase) donderdag 26 januari 2012
- 44. 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dBase) donderdag 26 januari 2012
- 45. 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dBase) donderdag 26 januari 2012
- 46. 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dBase) http://www.youtube.com/watch?v=XgaVrEu6JRs donderdag 26 januari 2012
- 47. 3/5: How can We? 3/5: New distribution Places donderdag 26 januari 2012
- 48. 3/5: How can We? 3/5: New distribution Places donderdag 26 januari 2012
- 49. 3/5: How can We? 3/5: New distribution Places donderdag 26 januari 2012
- 50. 3/5: How can We? 4/5: Games to train Staff (Personnel) ABN Amro bank merged with Fortis donderdag 26 januari 2012
- 51. 3/5: How can We? 4/5: Games to train Staff (Personnel) Objective: learn new brand values and way to work Target: all bank employees (retail) Essence: learn how to profile consumers quicker and build trust donderdag 26 januari 2012
- 52. 2/3: How can We? 4/5: Games to train Staff (Personnel) donderdag 26 januari 2012
- 53. 3/5: How can We? 4/5: Games to train Staff (Personnel) donderdag 26 januari 2012
- 54. 3/5: How can We? 4/5: Games to train Staff (Personnel) donderdag 26 januari 2012
- 55. 3/5: How can We? Promotion (Gamevertising) 1. Product Placement Light involvement 2. In-game advertising 3. Branded scripted content 4. Visually adapted games 5. Advergames Maximum involvement donderdag 26 januari 2012
- 56. 3/5: How can We? 5/5: Games to Promote your organization or brand (Gamevertising) 5. Advergame Just pay attention to advertising... ;-) An example how you SHOULDNT do it: Autotaalglas. donderdag 26 januari 2012
- 57. 4/5: Why should We? You tell me! donderdag 26 januari 2012
- 58. 4/5: Why should We? 1. 100% Attention 2. Fun! 3. Active multi-sensory, re-playable, experience 4. Hours, weeks, years of engagement 5. Immersion - depth donderdag 26 januari 2012
- 59. 5/5: Where is More? The objective of this presentation was to show you how games can help to achieve your organizational- or brand objectives I hope I succeeded! donderdag 26 januari 2012
- 60. 5/5: Where is More? The objective of this presentation was to show you how games can help to achieve your organizational- or brand objectives I hope I succeeded! If so... reward me by jumping up and down! donderdag 26 januari 2012
- 61. 5/5: Where is More? Book: www.brandnewplayground.com Blog: www.gamingandbranding.com Bizz: www.brandnewgame.nl Twitter: @BartHufen donderdag 26 januari 2012
- 62. Book: www.brandnewplayground.com PLAY CONSULT ING Blog: www.gamingandbranding.com CONCEPT Bizz: www.brandnewgame.nl Twitter: @BartHufen donderdag 26 januari 2012
- 63. donderdag 26 januari 2012