Bring Back That Loving Feeling

Aug 30, 20100 likes267 views

This document discusses how businesses can truly connect with customers by focusing on conversation management, building trust and respect, going beyond traditional marketing approaches, and showing unconditional love and care for customers. The key is to listen to customers, participate authentically in social media, develop individual relationships, solve problems differently, and surprise customers with honesty, passion and helpfulness in order to create customer enthusiasm and loyalty.

Bring Back That
Loving Feeling.

How to truly connect to your
customers.

Product

Place

Price

Promotion

?

“Waar zijn marketeers
heel goed in?
In het overladen van hun
beste klanten met mailings.”

Geert Verstraeten & Wouter Buckinx
(Python Predictions)
Source: InDirect, april 2010

“Eerst luisteren
naar de klant”

Steven Van Belleghem (Insites)
over social media
Bron: Tijdschrift voor Marketing, mei 2010

Conversa6on
��management
Start
��watching
��and
��listening
��to
��your
��customers

Allow
��par6cipa6on
��in
��social
��media

Create
��a
��pla8orm
��for
��conversa6on
��(and
��create
��
connec6on)

Par6cipate
��in
��a
��natural
��way

“Als het bedrijf respect en
waardering toont, dan
helpt dat de klant zich goed te
voelen en die ervaring leidt tot
loyaliteit.”
Dan Hill, grondlegger Sensory Logic
Source: ‘Tijdschrift voor Marketing’, maart 2010

It
��is
��not
��just
��about
��having
��...
...
��the
��right
��products
��&
��services

...
��the
��right
��distribu6on
��channels

...
��the
��right
��price

...
��the
��right
��media

...
��the
��right
��customer
��data

Create
��customer
��enthusiasm!
Customers
��love
��to
��be
��surprised.
��Be
��unexpected.

Customers
��love
��authen6city.
��Be
��trustworthy
��and
��
passionate.

Customers
��love
��their
��problems
��to
��be
��solved.
Be
��helpful
��and
��be
��diﬀerent
��by
��being
��beFer.

Customers
��love
��transparancy.
��Be
��honest.
Source:
��‘De
��Superpromoter.
��Over
��de
��kracht
��van
��enthousiasme.’
��

Unconditional love
- for your product, place, price,
promotion and customers -
will get you into the
heart of your
customer.

Love thy customer
as you love thyself!
Frans Reichardt
frans@fransreichardt.nl

linkedin.com/in/fransreichardt

twitter.com/fransreichardt

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Bring Back That Loving Feeling

1. Bring Back That Loving Feeling. How to truly connect to your customers.

2. Bring Back That Loving Feeling. How to truly connect to your customers.

3. Product Place Price Promotion ?

8. “Waar zijn marketeers heel goed in? In het overladen van hun beste klanten met mailings.” Geert Verstraeten & Wouter Buckinx (Python Predictions) Source: InDirect, april 2010

13. “Eerst luisteren naar de klant” Steven Van Belleghem (Insites) over social media Bron: Tijdschrift voor Marketing, mei 2010

14. Conversa6on ��management Start ��watching ��and ��listening ��to ��your ��customers Allow ��par6cipa6on ��in ��social ��media Create ��a ��pla8orm ��for ��conversa6on ��(and ��create �� connec6on) Par6cipate ��in ��a ��natural ��way

15. “You can’t force a customer to buy into your brand - you have to first earn their respect, build their trust, and then develop a relationship with them as individuals.” Kevin Roberts, CEO Saatchi & Saatchi Source: ‘Lovemarks - the future beyond brands’

16. “Als het bedrijf respect en waardering toont, dan helpt dat de klant zich goed te voelen en die ervaring leidt tot loyaliteit.” Dan Hill, grondlegger Sensory Logic Source: ‘Tijdschrift voor Marketing’, maart 2010

17. It ��is ��not ��just ��about ��having ��... ... ��the ��right ��products ��& ��services ... ��the ��right ��distribu6on ��channels ... ��the ��right ��price ... ��the ��right ��media ... ��the ��right ��customer ��data

18. Create ��customer ��enthusiasm! Customers ��love ��to ��be ��surprised. ��Be ��unexpected. Customers ��love ��authen6city. ��Be ��trustworthy ��and �� passionate. Customers ��love ��their ��problems ��to ��be ��solved. Be ��helpful ��and ��be ��diﬀerent ��by ��being ��beFer. Customers ��love ��transparancy. ��Be ��honest. Source: ��‘De ��Superpromoter. ��Over ��de ��kracht ��van ��enthousiasme.’ ��

20. Unconditional love - for your product, place, price, promotion and customers - will get you into the heart of your customer.

21. Love thy customer as you love thyself! Frans Reichardt frans@fransreichardt.nl linkedin.com/in/fransreichardt twitter.com/fransreichardt

�ݺ�ߣ

Bring Back That Loving Feeling

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