Builder and Remodeler Lead Conversion

Feb 22, 2013Download as PPTX, PDF1 like242 views

The document discusses how most remodelers are not getting leads from their websites. It explains that remodeler websites often look outdated, do not get enough traffic, and lack conversion opportunities like phone numbers and calls to action. The presentation then provides solutions on how to fix these issues by updating website designs, increasing traffic through blogging, social media and SEO, and adding compelling offers and landing pages to convert more leads. It emphasizes that inbound marketing is an ongoing process of constant improvement.

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Traffic Jam!
Why Most Remodelers Don’t Get Leads
Through Their Websites

Chris Amber Spencer Powell
Inbound Marketing Specialist, Inbound Marketing Director,
TMR Direct TMR Direct
@chrisamber @spowell24

Enter questions/comments in
the chat panel

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Agenda D e l i v e r i n g M e a s u r a b l e R e s u l t s

1. Debunk Myths

2. How Marketing Has Changed

3. Conversion Rates (What to Expect)

4. Why You’re Not Getting Leads

5. How to Fix the Leads Problem

6. Special Offer for Attending

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

TMR Direct: Who?!

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Debunking the Myths
Websites, SEO and Lead Generation … there is a methodology
that actually works!

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing is Changing
has changed

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Traditional Marketing = Outbound

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Outbound Marketing Is Broken

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

So … what’s INBOUND marketing?

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Inbound Gives Leverage

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Inbound Is Cheaper

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

What Should You Expect From Your Website?

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

What Should You Expect From Your Website?

1. Traffic

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

What Should You Expect From Your Website?

2. The Website Should Work As a Sales Tool

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

What Should You Expect From Your Website?

3. Conversion

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Speaking of Conversion…
Who likes “Free”?!?!

Anyone attending this webinar who signs up for
a free inbound marketing analysis will also
receive a free custom call-to-action button!

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Why Most Builder/Remodeler Websites
Don’t Convert Leads
Reason #1:
Website looks old

• Looks outdated

• Is not mobile friendly

• Does not have an “open” feel

• Not easy to navigate

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Why Most Builder/Remodeler Websites
Don’t Convert Leads

Reason #2:
Not enough website traffic

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Why Most Builder/Remodeler Websites
Don’t Convert Leads
Reason #3:
No Conversion
Opportunities

• No phone number

• No “Contact Us”
page

• No CTAs

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

How To Fix the Leads Problem

Problem: Solution:

• Website looks old • Update Your Design

• Not Enough Traffic • Get More Traffic

• No Conversion • Add Conversion
Opportunities Opportunities

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

How To Fix the Leads Problem
Update Your Design

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

How To Fix the Leads Problem
Get More Traffic

Create Remarkable Content

Blogging + Social Media + Search Engine Optimization (SEO) = Traffic

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Blogs and Blogging: What’s a Blog?

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

What’s a Blogging Strategy?
Three Components

1. Developing Your Marketing Persona

2. Blog Purpose:
a. Addressing the needs/wants/desires of your
persona
b. Trusted advisor
c. Setting expectations

3. Optimizing your articles for search engines

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Optimizing your
articles for search
engines

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Search Engine Optimization
Page Title

URL
H1 Tag

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Social Media

Website

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Social Media

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

The Result

719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Conversion
Create Compelling
Offers

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Conversion Convert with Landing
Pages

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Summary

•Update You Design

•Get More Traffic

•Convert More Leads

Inbound Marketing is a process of constant improvement.

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Return on Investment (ROI)
Analytics

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Free Website Analysis

Open Chat Panel and Click the Link

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Questions?

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

This document summarizes a webinar on delivering measurable results through effective marketing for builders and remodelers. The webinar covers how marketing has changed and the need to adopt inbound marketing techniques. It discusses how to turn a website into a lead generation machine through traffic, conversion, and nurturing leads. Specific tactics covered include blogging, social media, search engine optimization, creating compelling offers and landing pages, and using email nurturing to improve sales. Statistics are also presented on the state of websites for builders and remodelers.

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Builder and Remodeler Lead Conversion

1. D e l i v e r i n g M e a s u r a b l e R e s u l t s Traffic Jam! Why Most Remodelers Don’t Get Leads Through Their Websites Chris Amber Spencer Powell Inbound Marketing Specialist, Inbound Marketing Director, TMR Direct TMR Direct @chrisamber @spowell24 Enter questions/comments in the chat panel Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

2. Agenda D e l i v e r i n g M e a s u r a b l e R e s u l t s 1. Debunk Myths 2. How Marketing Has Changed 3. Conversion Rates (What to Expect) 4. Why You’re Not Getting Leads 5. How to Fix the Leads Problem 6. Special Offer for Attending Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

3. D e l i v e r i n g M e a s u r a b l e R e s u l t s TMR Direct: Who?! Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

4. D e l i v e r i n g M e a s u r a b l e R e s u l t s Debunking the Myths Websites, SEO and Lead Generation … there is a methodology that actually works! Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

5. D e l i v e r i n g M e a s u r a b l e R e s u l t s Marketing is Changing has changed Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

6. D e l i v e r i n g M e a s u r a b l e R e s u l t s Traditional Marketing = Outbound Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

7. D e l i v e r i n g M e a s u r a b l e R e s u l t s Outbound Marketing Is Broken Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

8. D e l i v e r i n g M e a s u r a b l e R e s u l t s So … what’s INBOUND marketing? Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

9. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Gives Leverage Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

10. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Is Cheaper Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

11. D e l i v e r i n g M e a s u r a b l e R e s u l t s What Should You Expect From Your Website? Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

12. D e l i v e r i n g M e a s u r a b l e R e s u l t s What Should You Expect From Your Website? 1. Traffic Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

13. D e l i v e r i n g M e a s u r a b l e R e s u l t s What Should You Expect From Your Website? 2. The Website Should Work As a Sales Tool Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

14. D e l i v e r i n g M e a s u r a b l e R e s u l t s What Should You Expect From Your Website? 3. Conversion Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

15. D e l i v e r i n g M e a s u r a b l e R e s u l t s Speaking of Conversion… Who likes “Free”?!?! Anyone attending this webinar who signs up for a free inbound marketing analysis will also receive a free custom call-to-action button! Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

16. D e l i v e r i n g M e a s u r a b l e R e s u l t s Why Most Builder/Remodeler Websites Don’t Convert Leads Reason #1: Website looks old • Looks outdated • Is not mobile friendly • Does not have an “open” feel • Not easy to navigate Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

17. D e l i v e r i n g M e a s u r a b l e R e s u l t s Why Most Builder/Remodeler Websites Don’t Convert Leads Reason #2: Not enough website traffic Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

18. D e l i v e r i n g M e a s u r a b l e R e s u l t s Why Most Builder/Remodeler Websites Don’t Convert Leads Reason #3: No Conversion Opportunities • No phone number • No “Contact Us” page • No CTAs Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

19. D e l i v e r i n g M e a s u r a b l e R e s u l t s How To Fix the Leads Problem Problem: Solution: • Website looks old • Update Your Design • Not Enough Traffic • Get More Traffic • No Conversion • Add Conversion Opportunities Opportunities Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

20. D e l i v e r i n g M e a s u r a b l e R e s u l t s How To Fix the Leads Problem Update Your Design Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

21. D e l i v e r i n g M e a s u r a b l e R e s u l t s How To Fix the Leads Problem Get More Traffic Create Remarkable Content Blogging + Social Media + Search Engine Optimization (SEO) = Traffic Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

22. D e l i v e r i n g M e a s u r a b l e R e s u l t s Blogs and Blogging: What’s a Blog? Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

23. D e l i v e r i n g M e a s u r a b l e R e s u l t s What’s a Blogging Strategy? Three Components 1. Developing Your Marketing Persona 2. Blog Purpose: a. Addressing the needs/wants/desires of your persona b. Trusted advisor c. Setting expectations 3. Optimizing your articles for search engines Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

24. D e l i v e r i n g M e a s u r a b l e R e s u l t s Optimizing your articles for search engines Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

25. D e l i v e r i n g M e a s u r a b l e R e s u l t s Search Engine Optimization Page Title URL H1 Tag Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

26. D e l i v e r i n g M e a s u r a b l e R e s u l t s Social Media Website Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

27. D e l i v e r i n g M e a s u r a b l e R e s u l t s Social Media Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

28. D e l i v e r i n g M e a s u r a b l e R e s u l t s The Result 719.636.1303 | www.TMRdirect.com

29. D e l i v e r i n g M e a s u r a b l e R e s u l t s Conversion Create Compelling Offers Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

30. D e l i v e r i n g M e a s u r a b l e R e s u l t s Conversion Create Compelling Offers Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

31. D e l i v e r i n g M e a s u r a b l e R e s u l t s Conversion Convert with Landing Pages Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

32. D e l i v e r i n g M e a s u r a b l e R e s u l t s Summary •Update You Design •Get More Traffic •Convert More Leads Inbound Marketing is a process of constant improvement. Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

33. D e l i v e r i n g M e a s u r a b l e R e s u l t s Return on Investment (ROI) Analytics Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

34. D e l i v e r i n g M e a s u r a b l e R e s u l t s Return on Investment (ROI) Analytics Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

35. D e l i v e r i n g M e a s u r a b l e R e s u l t s Free Website Analysis Open Chat Panel and Click the Link Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

36. D e l i v e r i n g M e a s u r a b l e R e s u l t s Questions? Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Editor's Notes

#5: Bullet points for ChrisMore traffic is the answerIf you build it they will comeAny easy to find contact us page is the best way to get a lead

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Builder and Remodeler Lead Conversion

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