Content marketing for builders and remodelers v2

Mar 27, 20131 like286 views

Spencer Powell

Content Marketing for Builders and Remodelers. How to leverage content and grow your business through blogging.

Agenda D e l i v e r i n g M e a s u r a b l e R e s u l t s

1. Debunk Myths

2. How Marketing Has Changed

3. Why is Content So Important Today?

4. How to Create Great Blog Content

5. How Content Turns Visitors Into Leads

6. Special Offer for Attending

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

TMR Direct: Who?!

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Debunking the Myths
Using Content to Generate Leads

Myth # 1: If I write it, they will come!

Myth # 2: Quality writing is not sustainable

Myth # 3: I’ll get an immediate ROI on my content marketing

Myth # 4: If I write 1-2 blogs a month, that will be sufficient to drive
traffic to my website

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing is Changing
has changed

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Traditional Marketing = Outbound

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Outbound Marketing Is Broken

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

So … what’s INBOUND marketing?

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Inbound Gives Leverage

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Inbound Is Cheaper

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Why is Content So Important Anyways?

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Impact on SEO

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Position Yourself as a Trusted Advisor

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Provides Something Valuable to Share

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Blogs and Blogging: What’s a Blog?

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

What’s a Blogging Strategy?
Three Components

1. Developing Your Marketing Persona

2. Blog Purpose:
a. Addressing the needs/wants/desires of your
persona
b. Trusted advisor
c. Setting expectations

3. Optimizing your articles for search engines

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Inbound Marketing Assessment

•Inbound Marketing Process

•Get More Traffic

•Start Generating Leads Today

•No Obligation to Buy

•Bonus: How to get started
with blogging now

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

How to Create Great Blog Content

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Answer Your Prospects Questions

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Solve Your Prospects Problems

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Address Your Prospects Pains

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Use Headlines and Bullets
To Make Your Content Easy to Read

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Link to Other Relevant Content

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Don’t Be Stiff!

D e l i v e r i n g M e a s u r a b l e R e s u l t s

How to Turn Visitors Into Leads

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Offer Development

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Calls to Action

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Landing Pages

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Summary

•Creating Content is the Foundation to an Inbound
Marketing Campaign

•You Need to Answer Your Prospects Biggest Questions

•You Need to be Consistent

Inbound Marketing is a process of constant improvement.

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Return on Investment (ROI)
Analytics

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Questions?

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

The document discusses how most remodelers are not getting leads from their websites. It explains that remodeler websites often look outdated, do not get enough traffic, and lack conversion opportunities like phone numbers and calls to action. The presentation then provides solutions on how to fix these issues by updating website designs, increasing traffic through blogging, social media and SEO, and adding compelling offers and landing pages to convert more leads. It emphasizes that inbound marketing is an ongoing process of constant improvement.

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Content marketing for builders and remodelers v2

1. D e l i v e r i n g M e a s u r a b l e R e s u l t s Content Marketing for Builders and Remodelers Chris Amber Spencer Powell Inbound Marketing Specialist, Inbound Marketing Director, TMR Direct TMR Direct @chrisamber @spowell24 Enter questions/comments in the chat panel Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

2. Agenda D e l i v e r i n g M e a s u r a b l e R e s u l t s 1. Debunk Myths 2. How Marketing Has Changed 3. Why is Content So Important Today? 4. How to Create Great Blog Content 5. How Content Turns Visitors Into Leads 6. Special Offer for Attending Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

3. D e l i v e r i n g M e a s u r a b l e R e s u l t s TMR Direct: Who?! Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

4. D e l i v e r i n g M e a s u r a b l e R e s u l t s Debunking the Myths Using Content to Generate Leads Myth # 1: If I write it, they will come! Myth # 2: Quality writing is not sustainable Myth # 3: I’ll get an immediate ROI on my content marketing Myth # 4: If I write 1-2 blogs a month, that will be sufficient to drive traffic to my website Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

5. D e l i v e r i n g M e a s u r a b l e R e s u l t s Marketing is Changing has changed Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

6. D e l i v e r i n g M e a s u r a b l e R e s u l t s Traditional Marketing = Outbound Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

7. D e l i v e r i n g M e a s u r a b l e R e s u l t s Outbound Marketing Is Broken Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

8. D e l i v e r i n g M e a s u r a b l e R e s u l t s So … what’s INBOUND marketing? Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

9. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Gives Leverage Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

10. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Is Cheaper Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

11. D e l i v e r i n g M e a s u r a b l e R e s u l t s Why is Content So Important Anyways? Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

12. D e l i v e r i n g M e a s u r a b l e R e s u l t s Impact on SEO Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

13. D e l i v e r i n g M e a s u r a b l e R e s u l t s Position Yourself as a Trusted Advisor Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

14. D e l i v e r i n g M e a s u r a b l e R e s u l t s Provides Something Valuable to Share Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

15. D e l i v e r i n g M e a s u r a b l e R e s u l t s Blogs and Blogging: What’s a Blog? Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

16. D e l i v e r i n g M e a s u r a b l e R e s u l t s What’s a Blogging Strategy? Three Components 1. Developing Your Marketing Persona 2. Blog Purpose: a. Addressing the needs/wants/desires of your persona b. Trusted advisor c. Setting expectations 3. Optimizing your articles for search engines Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

17. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Marketing Assessment •Inbound Marketing Process •Get More Traffic •Start Generating Leads Today •No Obligation to Buy •Bonus: How to get started with blogging now Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

18. D e l i v e r i n g M e a s u r a b l e R e s u l t s How to Create Great Blog Content Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

19. D e l i v e r i n g M e a s u r a b l e R e s u l t s Answer Your Prospects Questions Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

20. D e l i v e r i n g M e a s u r a b l e R e s u l t s Solve Your Prospects Problems Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

21. D e l i v e r i n g M e a s u r a b l e R e s u l t s Address Your Prospects Pains Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

22. D e l i v e r i n g M e a s u r a b l e R e s u l t s Use Headlines and Bullets To Make Your Content Easy to Read Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

23. D e l i v e r i n g M e a s u r a b l e R e s u l t s Link to Other Relevant Content Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

24. D e l i v e r i n g M e a s u r a b l e R e s u l t s Don’t Be Stiff!

25. D e l i v e r i n g M e a s u r a b l e R e s u l t s How to Turn Visitors Into Leads Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

26. D e l i v e r i n g M e a s u r a b l e R e s u l t s Offer Development Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

27. D e l i v e r i n g M e a s u r a b l e R e s u l t s Calls to Action Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

28. D e l i v e r i n g M e a s u r a b l e R e s u l t s Landing Pages Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

29. D e l i v e r i n g M e a s u r a b l e R e s u l t s Summary •Creating Content is the Foundation to an Inbound Marketing Campaign •You Need to Answer Your Prospects Biggest Questions •You Need to be Consistent Inbound Marketing is a process of constant improvement. Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

30. D e l i v e r i n g M e a s u r a b l e R e s u l t s Return on Investment (ROI) Analytics Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

31. D e l i v e r i n g M e a s u r a b l e R e s u l t s Return on Investment (ROI) Analytics Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

32. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Marketing Assessment •Inbound Marketing Process •Get More Traffic •Start Generating Leads Today •No Obligation to Buy •Bonus: How to get started with blogging now Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

33. D e l i v e r i n g M e a s u r a b l e R e s u l t s Questions? Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Editor's Notes

#3: Chris – 1,3,5Spencer – 2,4,6
#5: Bullet points for ChrisMore traffic is the answerIf you build it they will comeAny easy to find contact us page is the best way to get a lead
#12: SEO (ability to target multiple keywords and keyword phrases)Position yourself as a trusted advisor and influencerBuild equity for the overall website (adding pages…planet example)Gives you something to share on social media
#13: SEO (ability to target multiple keywords and keyword phrases)Position yourself as a trusted advisor and influencerBuild equity for the overall website (adding pages…planet example)Gives you something to share on social media
#14: SEO (ability to target multiple keywords and keyword phrases)Position yourself as a trusted advisor and influencerBuild equity for the overall website (adding pages…planet example)Gives you something to share on social media
#15: SEO (ability to target multiple keywords and keyword phrases)Position yourself as a trusted advisor and influencerBuild equity for the overall website (adding pages…planet example)Gives you something to share on social media
#18: http://marketing.tmrdirect.com/ima
#19: Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
#20: Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
#21: Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
#22: Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
#23: Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
#24: Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
#25: Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
#26: It has clear CTAs to direct your visitorsThe CTAs drive to LPs
#27: It has clear CTAs to direct your visitorsThe CTAs drive to LPs
#28: It has clear CTAs to direct your visitorsThe CTAs drive to LPs
#29: It has clear CTAs to direct your visitorsThe CTAs drive to LPs
#33: http://marketing.tmrdirect.com/ima

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Editor's Notes