This article originally appeared in Training & Development magazine December 2017 Vol 44 No 6, published by the Australian Institute of Training and Development.
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Building your network
1. 12 | DECEMBER 2017 | TRAINING & DEVELOPMENT WWW.AITD.COM.AU
“I
f you want to go fast, go alone. If you
want to go far, go with others”. This
proverb is what genuine networking
is about.
If you found yourself out of work,
facing the challenge of starting a new
business or realise it is time for a change
of employer; what would you do? Do
you have a professional network ready
to help?
Why you need a Network?
I’ve made the mistake of sheltering
myself within a corporate haven; relying
solely on my immediate colleagues.
It wasn’t until I ventured into my own
business in 2011, that I realised how
small my network was and the impact
this had on my business, career and
personal growth.
Given the consistent level of economic
uncertainty, I can say that everyone
needs a solid, professional network to
tap into when life changes or you want
to make a change.
What is Networking?
The term networking has developed
a bad rap over the years because of
misuse. I’m sure you have been to
plenty of networking events or even
been targeted online by someone
who is clearly trying to build a shallow
relationship with you to gain money,
support or referrals.
Yet networking remains one of the
best ways to get ahead, with one-third
of all new jobs and career opportunities
discovered through the power of
people. Therefore, by its very definition
networking is really about establishing,
growing and nurturing a wide web of
contacts.
The key is relationship building.
Your network can be your greatest
sales force, advocates and referral
sources providing you develop sincere
relationships and leverage your network
appropriately.
Successful Networking
Everyone, regardless of their personality
type and communication preferences,
can become an outstanding networker
but there are some golden rules to
follow:
Give to gain
So simple, but so easily forgotten.
Focus on helping others and look for
opportunities to help them without trying
to get something back.
Network effectively
It is not about how many people you
know it’s about effectively helping others
and delivering results to your contacts.
Be sincere
People know when they are being used.
It is why you must build your network
before you need it. Your contacts
want to get to know you and see your
sincerity in helping and listening to them
without needing anything in return right
away.
Invest your time
Networks do not suddenly appear. They
require shared experiences, attention
and nurturing. Consistently connecting
with your network either face to face, via
email, phone or another digital medium
will see your connection blossom over
time.
Building Your Network
The following steps will assist you in
building your network.
Identify your current contacts
Create a list of all your contacts. Start
with your inner circle: family, friends and
neighbours. Next, list those you use for
services such as your doctor, dentist,
lawyer, hairdresser and accountant.
Finally, list your professional contacts:
current and former colleagues,
subordinates, vendors and clients.
Evaluate your network
Think about the following, if you were
made redundant, started a new business
or suddenly quit your job, who would
help you out? Then, develop a strategy
and set some goals about who should
BUILDING
YOUR
NETWORK
BYLISAMAHAR
2. TRAINING & DEVELOPMENT | DECEMBER 2017 | 13WWW.AITD.COM.AU
be in your network and who you want to
start building a relationship with.
Get involved
Leverage your interests. Maybe you
love swing dancing, running marathons,
pet-sitting or volunteering in a
homeless shelter. Being active in the
community will have you meet like-
minded people that you can solid build
relationships based on common values
and interests.
Attend events and join organisations
Some of my most successful career
opportunities have come as a direct
result of not only being a part of a
professional organisation but getting
involved in them such as the AITD
Divisional Council.
Remember important events and
check-in
Contact people on their birthday,
congratulate a former colleague on a
new position, send relevant articles or
other helpful information. Get into the
habit of staying in touch with those
who have impacted your life. Surprise
someone you have lost touch with by
dropping them a note – LinkedIn is the
perfect platform for this.
Build your communication skills
Asking questions and active listening
is one of the best ways to help people
open up and create an interesting
discussion. Study Charlie Rose and
Christopher Hitchens (author, journalist)
and watch how they guide conversations
and allow guests to open up.
Look for opportunities to offer
referrals
Helping to connect others where
appropriate is very powerful and an
integral part of great networking.
Share your professional direction
Share your goals, dreams and
challenges with people you meet—this
allows your network to consider how
they can help you such as connecting
you to others, offering advice and
sharing experiences.
Use technology
Networking today has never been easier.
While I love being able to attend an
event or grab a coffee with a contact,
almost every week I am networking
via other mediums including LinkedIn,
Facebook, Skype, phone and email. My
network is local and global. With the
help of technology, I continue to grow
meaningful relationships worldwide.
Lisa Mahar (@LisaMahar) is a Resume
Writer and Job Search Coach with
Meritude Career Services. She provides
realistic information and practical skills to
professionals to become more effective
in their jobs search. Contact via
mertide.com.au