![PROFESSION
Potential Job Titles:
News Reporter
Television News Anchor
Radio Talk Show Host
BRAND ARCHETYPE What
separates my brand from others
would be me. First and foremost,
my worth ethic and personality will
dissociate from my peers
showcase how you go about your
work differently than others. Content
should come from archetype quiz
completed during discussion board
activity.
[BROADCOASTER] for [SPORTS]](https://image.slidesharecdn.com/bushwilliamscbspb12023-08-230827163851-abdd3325/85/Bush_William_SCBS_PB1_2023-08-pptx-3-320.jpg)
![[HIRING MANAGERS]
TARGET AUDIENCE
MENSAH AHIAFOR
Outreach Plan:
In my preparation for contact with Mr. Ahiafor I will
begin to tailor my resume to start to look more like the
background for my new field of pursuit.
Ive already made full efforts in trying to connect with
Mensah via LinkedIn. Hopefully after my initial following
of him we can connect afterwards.
Realistically if a connection is not made by the weeks
end, I would try to connect with him by sending him a
personal message.
PROFILE
PICTURE
[OPERATIONS MANAGER] at
[FOX Sports]
MICHAEL SCHULMAN
Outreach Plan:
For Mr. Schulman I will have to reshape my LinkedIn profile to
have more information/skills of my sportscasting interest.
As the time currently stands, Ill be following Michael on
LinkedIn to keep some tabs on him as we share mutual
interest. I wont send him a connection request until I feel my
profile has the appropriate credentials listed.
My plan is to have my LinkedIn profile fully changed over to
reflect my current sportscasting degree pursuit and current
credentials displayed. By months end this will be my goal and
be ready to reach out to Mr. Schulman.
PROFILE
PICTURE
[TALEN ACQUISITION
RECRUITER] at [NBC Sports]
KEVIN McDONNELL
Outreach Plan:
My plan prior to reaching out to Kevin McDonnel will be to
slowly integrate my sportscasting on camera work from school
to my LinkedIn profile.
I was only able to find Mr. McDonnell on LinkedIn, but for now
I wont connect or follow until I feel my resume, profile, and
the completion of the potential FOX runner internship is done
this fall.
If all goes accordingly, Ill be able to reach out to Mr.
McDonnell after this falls season.
PROFILE
PICTURE [HUMAN RESOURCES] at
[ESPN]](https://image.slidesharecdn.com/bushwilliamscbspb12023-08-230827163851-abdd3325/85/Bush_William_SCBS_PB1_2023-08-pptx-4-320.jpg)
![REFERENCES
Ahiafor, M. (2023). Profile Picture [Photograph]. LinkedIn.
https://www.linkedin.com/in/mensaha/
Blund, J. (2022). Coach Talking To His Student Outside Gym
[Photograph]. https://www.istockphoto.com/photo/sports-coach-
talking-to-his-student-outside-in-a-school-
gm1446209435484368217?utm_source=unsplash&utm_medium=
affiliate&utm_campaign=srp_photos_bottom&utm_content=https%
3A%2F%2Funsplash.com%2Fs%2Fphotos%2Fcoaching&utm_ter
m=coaching%3A%3A%3A
Brewer, K. (2023). Profile Picture [Photograph]. LinkedIn
https://www.linkedin.com/in/keon-brewer-42b114101/
Bush, W. (2023). Profile Picture [Photograph]. LinkedIn.
https://www.linkedin.com/in/williambush2124/
Canon, E. (2023). Two Men Sitting at a Table With Microphones in
Front of Them [Photograph] https://unsplash.com/photos/two-men-
sitting-at-a-table-with-microphones-in-front-of-them-
u2h5uNTVFWM
[Frye, C]. (2022, September 20). Learning Excel: Data Analysis
[Video]. LinkedIn Learning.
https://www.linkedin.com/learning/learning-excel-data-analysis-
18868618/analyze-your-data-effectively?u=50813145
Grisby, C. (2023). Profile Picture [Photograph]. LinkedIn
https://www.linkedin.com/in/chrisgrisby/
McDonnell, K. (2023). Profile Picture [Photograph]. LinkedIn.
https://www.linkedin.com/in/mikeschulman/
(ONET OnLine 2023, March 27). News Analysts, Reporters, and
Journalists. ONET OnLine.
https://www.onetonline.org/link/summary/27-3023.00
(2023, March 11). Broadcast Announcers and Radio Disc Jockeys.
ONET OnLine. https://www.onetonline.org/link/summary/27-
3011.00
Schulman, M. (20). Profile Picture [Photograph]. LinkedIn
https://www.linkedin.com/in/mikeschulman/](https://image.slidesharecdn.com/bushwilliamscbspb12023-08-230827163851-abdd3325/85/Bush_William_SCBS_PB1_2023-08-pptx-15-320.jpg)
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Bush_William_SCBS_PB1_2023-08.pptx
- 1. PERSONAL BRAND EXPLORATION William Bush Project & Portfolio I: Week 1 08.08, 2023
- 2. What truly guides me? A calling for myself that gives me not ultimate motivation, but complete fulfilment. In a short matter of words my identity or passion is sports. From my early youth where a would wake up excited for a fresh episode of Sportscenter to catch up on previous headlines. To today where I still find myself engulfed in the world of sports from the various talk shows to the googling of random stats. My purpose is to advise the people with the information I gathered on various sports through my time. IDENTITY
- 3. PROFESSION Potential Job Titles: News Reporter Television News Anchor Radio Talk Show Host BRAND ARCHETYPE What separates my brand from others would be me. First and foremost, my worth ethic and personality will dissociate from my peers showcase how you go about your work differently than others. Content should come from archetype quiz completed during discussion board activity. [BROADCOASTER] for [SPORTS]
- 4. [HIRING MANAGERS] TARGET AUDIENCE MENSAH AHIAFOR Outreach Plan: In my preparation for contact with Mr. Ahiafor I will begin to tailor my resume to start to look more like the background for my new field of pursuit. Ive already made full efforts in trying to connect with Mensah via LinkedIn. Hopefully after my initial following of him we can connect afterwards. Realistically if a connection is not made by the weeks end, I would try to connect with him by sending him a personal message. PROFILE PICTURE [OPERATIONS MANAGER] at [FOX Sports] MICHAEL SCHULMAN Outreach Plan: For Mr. Schulman I will have to reshape my LinkedIn profile to have more information/skills of my sportscasting interest. As the time currently stands, Ill be following Michael on LinkedIn to keep some tabs on him as we share mutual interest. I wont send him a connection request until I feel my profile has the appropriate credentials listed. My plan is to have my LinkedIn profile fully changed over to reflect my current sportscasting degree pursuit and current credentials displayed. By months end this will be my goal and be ready to reach out to Mr. Schulman. PROFILE PICTURE [TALEN ACQUISITION RECRUITER] at [NBC Sports] KEVIN McDONNELL Outreach Plan: My plan prior to reaching out to Kevin McDonnel will be to slowly integrate my sportscasting on camera work from school to my LinkedIn profile. I was only able to find Mr. McDonnell on LinkedIn, but for now I wont connect or follow until I feel my resume, profile, and the completion of the potential FOX runner internship is done this fall. If all goes accordingly, Ill be able to reach out to Mr. McDonnell after this falls season. PROFILE PICTURE [HUMAN RESOURCES] at [ESPN]
- 5. GOALS Short Term: (Immediately After Graduation, YEAR) I want to grow my brand recognition and connections. I aspire to obtain Full Sails runner partnership with FOX for this falls upcoming football season. By keeping my GPA above a 3.0 level, I can ensure Im one step closer. Thus, being able to connect myself with more people in my career field. Mid Term: (YEAR) In 5-10 I want to have a notable sports podcast with over 100,000 subscribers. I will create a sports centric based YouTube/TikTok channel that will be designated to pull in fans of all sports fields and have 100 subscribers by years end. Long Term: (YEAR) In 15-20 I want to be working at a major network like ESPN or FOX Sports, and still obtaining my successful podcast. By this time, I want to have a backing of over 500,00 subscriptions.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Office suite software SOFT HARD Novice / Adept / Expert Electronic Mail Software Novice / Adept / Expert Speaking Novice / Adept / Expert Active Learning Novice / Adept / Expert Analytical or scientific software SOFT HARD Novice / Adept / Expert Web page creation and editing software Novice / Adept / Expert Social Perceptiveness Novice / Adept / Expert Time Management Novice / Adept / Expert
- 7. I promise each and everyday to give my all to my viewers/listeners in order to give them a remarkable broadcast experience by showing up and showing out! PROMISE
- 8. CREDENTIALS Work Experience: Head NCO Trainer at Ft. Hood for 571st MCT. Offensive coordinator for Allen Razorbacks youth flag football. Education: CompTIA A+, CompTIA Network+, CompTIA Security+ LeaderQuest Dallas SPORTS BROADCASTING, B., Full Sail University (Exp. 2025) Awards: Leadership roles include squad leader in U.S. Army 2022 Volunteer Youth Flag Football Coach K-1st grade. Picture Relevant to Your Industry Goes Here
- 9. COMPETITION KEON BREWER Industry Experience: Member of Dan Patricks School of Sportscasting. Education: Elizabeth City State University Leadership Experience: Entrepreneur fitness trainer at BodyByKey Assistant Offensive Line coach at Elizabeth City State University Skills and Proficiencies: Originality Fluency of Ideas Speech Clarity WILLIAM BUSH Overall Online Presence: Keon currently has over 280+ connections. Theres no customized banner on his page. His headshot is a presentable on but wouldnt be considered professional. His profile includes many details of his previous employers and personal work. Grade: Average, 82 out of 100 HEADSHOT HEADSHOT Industry Experience: Member of Dan Patricks School of Sportscasting. Education: Current Full Sail University Sports Broadcasting degree student Leadership Experience: Offensive coordinator for Allen Razorbacks youth flag football. Head NCO Trainer at Ft. Hood for 571st MCT. Skills and Proficiencies: Speech Clarity- X endorsements Oral Comprehension- X endorsements Originality- X endorsements Overall Online Presence: I currently have 115+ connections?, I do not have personalized banner either. ?, I do however happen to have a professional picture displayed as my profile image. I could use more detail in my profile. For example, sharing some of my current work from school or other media. My LinkedIn URL is in fact customized. Grade: Average, 75 out of 100
- 10. COMPETITION CHRIS GRISBY Noteworthy Experience: Current news reporter for Spectrum Former news intern for Fox Broadcasting Co & NBC News WILLIAM BUSH HEADSHOT HEADSHOT Industry Experience: MULTI-Media Journalist for WINKTV Education: The University of Texas at Tyler graduate Skills and Proficiencies: Memorization Oral Expression Speech Clarity Overall Online Presence: He currently has 500+ connections, Chris doesnt currently have a banner in his LinkedIn profile., His profile picture is a professional suit and tie headshot. He profile is very detailed including some of his previous reports and field related jobs. With a link to his own personal website included. Grade: Superior, 95 out of 100 Industry Experience: Member of Dan Patricks School of Sportscasting. Education: Current Full Sail University Sports Broadcasting degree student Leadership Experience: Leadership experience goes here Leadership experience goes here Skills and Proficiencies: Fluency of Ideas- X endorsements Oral Expression- X endorsements Speech Clarity- X endorsements Overall Online Presence: I currently have 115+ connections?, I do not have personalized banner either. ?, I do however happen to have a professional picture displayed as my profile image. I could use more detail in my profile. For example, sharing some of my current work from school or other media. My LinkedIn URL is in fact customized. Grade: Average, 75 out of 100
- 11. BRAND POSITION HEY ARE YOU A FAN OF ALLL SPORTS AND ARE IN NEED OF BETTER SPORTS TAKES? WELL, HERE I WILL YOU WITH THE HOTTEST TAKES AND FACTUAL OPINIONS. WHILE DELIVERING ON JOY AND ENTERTAINMENT. BECAUSE JUST LIKE YOU ALL I TOO YEARN FOR GREAT SPORTING TAKES. CHIVO OF SPORTS TAKES?
- 12. NETWORKING & MARKETING Industry Events & Organizations National Society of Collegiate Scholars 9.13.23 | ZOOM FOX Sports Runner Opportunity 10.1 | AT&T Stadium Spectrum Sports Forum 10.29 | ZOOM Digital Marketing Primary Content: The type of content I will provide online will to start producing videos of me giving sports takes, delivering facts, and covering highlights with my wit/charm. Primary Tools: I will use my current Instagram and Facebook profiles to promote my weekly shows. Until Im able to build enough following to give more daily content. Website: I can use my digital portfolio website as a collector for all my best work from school and my social medias for viewers and hiring managers. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor I seek a mentor that has these skills I find myself lacking in. While also having the experience and required job field knowledge. Formal Education Current Full Sail University Sports Broadcasting degree student. Set to be complete June 2025 Technical Skills Analytical or scientific software - with LinkedIn learning I will develop this skill by 11-2023 Web page creation and editing software - , 09-2023 Project management software - , 10-2023 Soft Skills Active Listening, 8-2023 Time Management, 10-2023 Writing, 12-2023
- 14. WILLIAM BUSH You know how nowadays theres no great sports talk show anymore. Well, what I do is offer NOT ONLY great sports takes but astounding ones. In fact, heres some of my latest work from previous courses in my current degree pursuit.
- 15. REFERENCES Ahiafor, M. (2023). Profile Picture [Photograph]. LinkedIn. https://www.linkedin.com/in/mensaha/ Blund, J. (2022). Coach Talking To His Student Outside Gym [Photograph]. https://www.istockphoto.com/photo/sports-coach- talking-to-his-student-outside-in-a-school- gm1446209435484368217?utm_source=unsplash&utm_medium= affiliate&utm_campaign=srp_photos_bottom&utm_content=https% 3A%2F%2Funsplash.com%2Fs%2Fphotos%2Fcoaching&utm_ter m=coaching%3A%3A%3A Brewer, K. (2023). Profile Picture [Photograph]. LinkedIn https://www.linkedin.com/in/keon-brewer-42b114101/ Bush, W. (2023). Profile Picture [Photograph]. LinkedIn. https://www.linkedin.com/in/williambush2124/ Canon, E. (2023). Two Men Sitting at a Table With Microphones in Front of Them [Photograph] https://unsplash.com/photos/two-men- sitting-at-a-table-with-microphones-in-front-of-them- u2h5uNTVFWM [Frye, C]. (2022, September 20). Learning Excel: Data Analysis [Video]. LinkedIn Learning. https://www.linkedin.com/learning/learning-excel-data-analysis- 18868618/analyze-your-data-effectively?u=50813145 Grisby, C. (2023). Profile Picture [Photograph]. LinkedIn https://www.linkedin.com/in/chrisgrisby/ McDonnell, K. (2023). Profile Picture [Photograph]. LinkedIn. https://www.linkedin.com/in/mikeschulman/ (ONET OnLine 2023, March 27). News Analysts, Reporters, and Journalists. ONET OnLine. https://www.onetonline.org/link/summary/27-3023.00 (2023, March 11). Broadcast Announcers and Radio Disc Jockeys. ONET OnLine. https://www.onetonline.org/link/summary/27- 3011.00 Schulman, M. (20). Profile Picture [Photograph]. LinkedIn https://www.linkedin.com/in/mikeschulman/
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonalds 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.