![PROFESSION
Potential Job Titles:
Broadcast Writer
Play-by-Play announcer
Analytics
BRAND ARCHETYPE -Royalty
Archetype is known to create a
prosperous, successful community.
To leverage their authority and lead
by example.
[Broadcasting] for [Atlanta sport companies]](https://image.slidesharecdn.com/kyleabercrombiescpb12022october-221020153320-82b0c57e/85/Kyle_Abercrombie_SC_PB1_2022_October-pdf-3-320.jpg)
More Related Content
Similar to Kyle_Abercrombie_SC_PB1_2022_October.pdf (20)
Recently uploaded (20)
Kyle_Abercrombie_SC_PB1_2022_October.pdf
- 1. PERSONAL BRAND EXPLORATION Kyle Abercrombie Project & Portfolio I: Week 1 October, 4th, 2022
- 2. My name is Kyle Abercrombie. I was born and raised in Dahlonega ,Georgia and Im a student studying sportscasting at Full Sail.Ever since I was little I loved sports and content creation. My brother and I had a YouTube account with 500k subscribers then I really focused on my love for sports. I have goals and visions for when I graduate from Full Sail. I just need my foot in the door in the sports market world. I will do anything from analytics to writing blog post for the company and after working at a sports company for some time I would like to make my way to play-by-play broadcasting. IDENTITY
- 3. PROFESSION Potential Job Titles: Broadcast Writer Play-by-Play announcer Analytics BRAND ARCHETYPE -Royalty Archetype is known to create a prosperous, successful community. To leverage their authority and lead by example. [Broadcasting] for [Atlanta sport companies]
- 4. Recruiters & Hiring Managers at NFL Network, ESPN, NBC Sports, FOX and CBS Sports TARGET AUDIENCE DEMOGRAPHICS: 80% Male, 18-50 years old, Predominately White and African American. Located in large cities on the East Coast. PSYCHOGRAPHICS: Very Precise, work-driven people. Social, outgoing, polite, Most worked from the bottom. Motivated people. IDEAL AUDIENCE MEMBERS Michael Schwab, Sports Director (ABC/ESPN) Leigh Maylock, Talent Producer, (FOX Sports) Jason Williams, Director, HR(ESPN)
- 5. GOALS Short Term: (Immediately After Graduation, 2023) After graduation apply for jobs on LinkedIn targeting the Atlanta sporting market. Get a job with an Atlanta sports team. Mid Term: (2025) After working with the Atlanta sports team apply for a job with barstool sports and build my brand there. Long Term: (2028) After building my brand and working on play-by-play with Barstool I would sign a contract with FOX Sports to pursue play-by-play announcing.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Media Creation SOFT HARD Novice / Adept / Expert Adobe Creative Suite Novice / Adept / Expert Time Management Novice / Adept / Expert Public Speaking Novice / Adept / Expert Writing SOFT HARD Novice / Adept / Expert Good Pronunciation Novice / Adept / Expert Active Listening Novice / Adept / Expert Oral Expression Novice / Adept / Expert
- 7. I use my strong work ethic and leadership to generate team based success on all levels of sports broadcasting and media for all sports fans. PROMISE
- 8. CREDENTIALS Work Experience: 2015-2022 YouTube Education: Sportscasting, B.S., Full Sail University (Sept. 2023) Leadership Roles: Leader of my high school baseball team(2021) Lead counselor at a summer camp
- 9. COMPETITION Joshua Gonzalez Industry Experience: Worked in the United States Marine Corps Low Voltage Electrician Sandwich Artist Education: Oviedo High School Graduate, ECPI University, Radio School Satellite, currently attending Full Sail University Leadership Experience: Sergeant in charge of a 10 men fire team. Team lead during Operation Trident Juncture in Norway Skills and Proficiencies: Satellite Operator, 3 years Radio Operator, 3 years Communication Planner, 3 years Kyle Abercrombie Overall Online Presence: Not too many connections or online presence, that is something I may need to work on. I have linkedin account to start. Grade- Poor 30 out of 100 Industry Experience: YouTube assumed to still be in school Education: Lumpkin County High School Graduate Currently enrolled in Sportscasting B.S at Full Sail University Leadership Experience: Leader of high school baseball team Lead counselor at summer camp Skills and Proficiencies: Adobe Suite Media Creation Overall Online Presence: I have a lot of connections in the online world but no connections in the sports market No headshot, no articles published, have social presence Grade- Poor 40 out of 100
- 10. COMPETITION Logan Peter Noteworthy Experience: Doing Play-by-Play for Rollins College Interviewing players at UCF post games conferences Kyle Abercrombie Industry Experience: Broadcasting games for Rollins College Interviewing players at UCF Education: Rollins College Full Sail graduate (August 2022) Skills and Proficiencies: Radio announcing Good Presenter Leadership Overall Online Presence: Has online connections. His online presence is good a lot of people know of him. His linkedin is updated and is listed for work. Headshot is good, I dont see any articles published. Grade: Great 80 out of 100 Industry Experience: YouTube assumed to still be in school Education: Lumpkin County High School Graduate Currently enrolled in Sportscasting B.S at Full Sail University Leadership Experience: Leader of high school baseball team Lead counselor at summer camp Skills and Proficiencies: Adobe Suite Media Creation Overall Online Presence: I have a lot of connections in the online world but no connections in the sports market No headshot, no articles published, have social presence Grade- Poor 40 out of 100
- 11. BRAND POSITION Delivering accurate and up to date information that you need and want from a trusted source. KYLE ABERCROMBIE
- 12. NETWORKING & MARKETING Industry Events & Organizations Full Sail Hall of Fame Week, March 6-11 2022, Full Sail University, Orlando, FL. Playlist Live, April 7-9 2017, Orlando, FL. Dan Patrick Seminar, August 12, Full Sail University, Orlando, FL. Digital Marketing Primary Content: Continue building a portfolio based on paid and volunteer activities offered through Full Sail Sportscasting program. Primary Tools: Twitter and Instagram- Post Videos and pictures on Social Media using hashtags to gain an audience. Use Adobe Suite. To edit and create content for social media Website: Full Sail digital portfolio site to showcase school work: Social media and digital portfolio to showcase works generated from events.
- 13. PROFESSIONAL DEVELOPMENT Mentor Micheal Stinton who is a broadcast writing teacher is my mentor. August 2022 Formal Education Complete Sportscasting B.S by expected graduation date September 2023 Technical Skills Progress Adobe Suite proficiency through classwork and personal work from field work and internships. Provided through the program at Full Sail. September 2023 Soft Skills Creating a Sports Highlight Reel with iMovie Pro Video Tips Sports Photography Writing with Flair
- 14. Kyle Abercrombie Sportscasters have been getting criticized lately for putting out useless information? Well. What I do is make sure that Im delivering up to the moment information thats relevant. Without compromising the integrity of the story.