際際滷

際際滷Share a Scribd company logo
BUSINESS BEHIND THE BUZZ Social Media Week - Toronto 02/11/2011
WELCOME  &  CONGRATULATIONS
油
1999 2005   2010
油
THE REALITY IS SOCIAL MEDIA WORKS
SOCIAL MEDIA CAN DRIVE BRANDING
Old Spice 5.9 YouTube views 1.4 billion impressions 1.2m Facebook likes 122k Twitter followers 107% increase in sales Ford 2010 Explorer 65,000 YouTube views 140k Facebook likes 50k cars configured day 1 #1 model consideration  (edmonds.com) +42% share of shopping on Autosites
Edmonds, 2010
SOCIAL MEDIA CAN DRIVE TRIAL & RESEARCH
Baby Sunblock Select Only Moms w/ 3-6 yr olds Provide product, sample  & 5 pass-along coupons Just over 3,000 trials 5,600 reports submitted 190,000 people reached through person-to-person conversations  80% had not heard of Pure & Free
SOCIAL MEDIA CAN  DRIVE SALES
The Gap 441,000 sold in one day Initially 10 Groupons / sec US$11 million in sales
SOCIAL MARKETING IS  DIRECT MARKETING
油
油
SOCIAL MEDIA IS ABOUT  REPUTATION
油
油
油
SUMMING UP
1.3m Fans IMPRESSIONS Engagement typ  .02% - c. 60 / post  FANS Impressions avg 25-30%  -  c. 300k / post LOYALTY Trial Events Engagement
油
油
油
THANK YOU. JOHN BAKER JWT NEW YORK [email_address] @JMBAK WWW.ALTACIRCLE.COM
Ad

Recommended

2010 Social Media Case Studies
2010 Social Media Case Studies
Michelle Fares
Case Study
Case Study
ehardy82
How to Manage Your Online Reputation
How to Manage Your Online Reputation
Bullseye
Getting started with social media
Getting started with social media
Janice and Robin - Digital Communications
PRSA-NCC General Primer
PRSA-NCC General Primer
Geoff Livingston
Social media marketing
Social media marketing
Kishore1412
Generation Y: Socially Connected
Generation Y: Socially Connected
Dan Elder, MS
Ten reasons why_motors
Ten reasons why_motors
mismar_seo
Abstractions 2
Abstractions 2
Paul Davenport
Promotional
Promotional
Paul Davenport
Corporate
Corporate
Paul Davenport
Real estate professional presentation updated 2 24
Real estate professional presentation updated 2 24
joshuambiggs
Logos and graphic marks
Logos and graphic marks
Paul Davenport
Figurative drawings with texture 2
Figurative drawings with texture 2
Paul Davenport
Furballs mutts and other animals
Furballs mutts and other animals
Paul Davenport
Figurative drawings with texture
Figurative drawings with texture
Paul Davenport
Fractures
Fractures
Paul Davenport
Twilight photographs
Twilight photographs
Paul Davenport
Road Safety
Road Safety
Paul Davenport
Black and White Figurative Drawings
Black and White Figurative Drawings
Paul Davenport
Shadowtwister drawings
Shadowtwister drawings
Paul Davenport
Black and white figurative drawings 2
Black and white figurative drawings 2
Paul Davenport
Portraits
Portraits
Paul Davenport
Abstractions 1
Abstractions 1
Paul Davenport
Black and White Landscape photographs
Black and White Landscape photographs
Paul Davenport
Landscapes and sketches
Landscapes and sketches
Paul Davenport
FRANkademy September 2011
FRANkademy September 2011
FRANk Media
New Media Marketing
New Media Marketing
laurenpolinsky
Ford Social Media Presentation at Google Gearshift Conference
Ford Social Media Presentation at Google Gearshift Conference
Scott Monty
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Eugenie Savina

More Related Content

Viewers also liked (18)

Abstractions 2
Abstractions 2
Paul Davenport
Promotional
Promotional
Paul Davenport
Corporate
Corporate
Paul Davenport
Real estate professional presentation updated 2 24
Real estate professional presentation updated 2 24
joshuambiggs
Logos and graphic marks
Logos and graphic marks
Paul Davenport
Figurative drawings with texture 2
Figurative drawings with texture 2
Paul Davenport
Furballs mutts and other animals
Furballs mutts and other animals
Paul Davenport
Figurative drawings with texture
Figurative drawings with texture
Paul Davenport
Fractures
Fractures
Paul Davenport
Twilight photographs
Twilight photographs
Paul Davenport
Road Safety
Road Safety
Paul Davenport
Black and White Figurative Drawings
Black and White Figurative Drawings
Paul Davenport
Shadowtwister drawings
Shadowtwister drawings
Paul Davenport
Black and white figurative drawings 2
Black and white figurative drawings 2
Paul Davenport
Portraits
Portraits
Paul Davenport
Abstractions 1
Abstractions 1
Paul Davenport
Black and White Landscape photographs
Black and White Landscape photographs
Paul Davenport
Landscapes and sketches
Landscapes and sketches
Paul Davenport
Real estate professional presentation updated 2 24
Real estate professional presentation updated 2 24
joshuambiggs
Logos and graphic marks
Logos and graphic marks
Paul Davenport
Figurative drawings with texture 2
Figurative drawings with texture 2
Paul Davenport
Furballs mutts and other animals
Furballs mutts and other animals
Paul Davenport
Figurative drawings with texture
Figurative drawings with texture
Paul Davenport
Twilight photographs
Twilight photographs
Paul Davenport
Black and White Figurative Drawings
Black and White Figurative Drawings
Paul Davenport
Shadowtwister drawings
Shadowtwister drawings
Paul Davenport
Black and white figurative drawings 2
Black and white figurative drawings 2
Paul Davenport
Black and White Landscape photographs
Black and White Landscape photographs
Paul Davenport
Landscapes and sketches
Landscapes and sketches
Paul Davenport

Similar to Business behind the buzz final feb 11 (20)

FRANkademy September 2011
FRANkademy September 2011
FRANk Media
New Media Marketing
New Media Marketing
laurenpolinsky
Ford Social Media Presentation at Google Gearshift Conference
Ford Social Media Presentation at Google Gearshift Conference
Scott Monty
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Eugenie Savina
Sheffield -Social Media Day August 9th 2010
Sheffield -Social Media Day August 9th 2010
Promote Public Relations Ltd
Casia 2014 preliminary round
Casia 2014 preliminary round
Ashutosh Singh
How social media is changing business
How social media is changing business
Janice and Robin - Digital Communications
Chamber Quarterly Luncheon Final
Chamber Quarterly Luncheon Final
iGrow Media, LLC
Revised final toledo blade social media june 2011
Revised final toledo blade social media june 2011
PWG Small Business Marketing
Ford Fiesta Movement Social Media Campaign Value
Ford Fiesta Movement Social Media Campaign Value
dmle
From Social Media to Social Commerce & Connected Commerce
From Social Media to Social Commerce & Connected Commerce
Periklis Vanikiotis
Is Twitter For Twits And Facebook A Farce Feb 2010(2)
Is Twitter For Twits And Facebook A Farce Feb 2010(2)
easykeyshow
Choletteu11ipkurpe
Choletteu11ipkurpe
Robert Cholette
Marketing Through Social Media
Marketing Through Social Media
KenleighHollis
Stat-o-rama An Industry in numbers - James Murray
Stat-o-rama An Industry in numbers - James Murray
sascon
Social Media Monitoring: Brands That Listen Make Better Friends
Social Media Monitoring: Brands That Listen Make Better Friends
Matt Granfield
Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01
Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01
Lorenzo Sendar
Why social media ? May 2011
Why social media ? May 2011
Jez Jowett
Trends in Social Media 2010
Trends in Social Media 2010
Don The Idea Guy Holliday
Le social commerce - opportunit辿s et challenges
Le social commerce - opportunit辿s et challenges
OGZ
FRANkademy September 2011
FRANkademy September 2011
FRANk Media
New Media Marketing
New Media Marketing
laurenpolinsky
Ford Social Media Presentation at Google Gearshift Conference
Ford Social Media Presentation at Google Gearshift Conference
Scott Monty
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Eugenie Savina
Casia 2014 preliminary round
Casia 2014 preliminary round
Ashutosh Singh
Chamber Quarterly Luncheon Final
Chamber Quarterly Luncheon Final
iGrow Media, LLC
Revised final toledo blade social media june 2011
Revised final toledo blade social media june 2011
PWG Small Business Marketing
Ford Fiesta Movement Social Media Campaign Value
Ford Fiesta Movement Social Media Campaign Value
dmle
From Social Media to Social Commerce & Connected Commerce
From Social Media to Social Commerce & Connected Commerce
Periklis Vanikiotis
Is Twitter For Twits And Facebook A Farce Feb 2010(2)
Is Twitter For Twits And Facebook A Farce Feb 2010(2)
easykeyshow
Marketing Through Social Media
Marketing Through Social Media
KenleighHollis
Stat-o-rama An Industry in numbers - James Murray
Stat-o-rama An Industry in numbers - James Murray
sascon
Social Media Monitoring: Brands That Listen Make Better Friends
Social Media Monitoring: Brands That Listen Make Better Friends
Matt Granfield
Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01
Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01
Lorenzo Sendar
Why social media ? May 2011
Why social media ? May 2011
Jez Jowett
Le social commerce - opportunit辿s et challenges
Le social commerce - opportunit辿s et challenges
OGZ
Ad

Recently uploaded (20)

ERP Modernization in 2025: A Practical Guide for CIOs
ERP Modernization in 2025: A Practical Guide for CIOs
Praxis Info Solutions
StarOps- AI-native platform that lets you deploy and manage production infras...
StarOps- AI-native platform that lets you deploy and manage production infras...
StarOps
QuickBooks Keeps Freezing: Causes & Solutions.pptx
QuickBooks Keeps Freezing: Causes & Solutions.pptx
robastwilliams
Order to Show Cause, Show Notice to Employee
Order to Show Cause, Show Notice to Employee
SeemaAgrawal43
Paul Turovsky - A Key Contributor
Paul Turovsky - A Key Contributor
Paul Turovsky
S4F03 Col11 Conversion of Accounting to SAP S/4HANA
S4F03 Col11 Conversion of Accounting to SAP S/4HANA
Libreria ERP
Agentic AI vs Generative AI Key Differences and Use Cases.pdf
Agentic AI vs Generative AI Key Differences and Use Cases.pdf
SoluLab1231
Marketing Assignment presentation of good marketing techniques how to impleme...
Marketing Assignment presentation of good marketing techniques how to impleme...
Priya Raj
Glow Up Your Desk: The MOOJAY Monitor Stand Experience
Glow Up Your Desk: The MOOJAY Monitor Stand Experience
Topmate
The APCO Geopolitical Radar Q3 2025 Edition
The APCO Geopolitical Radar Q3 2025 Edition
APCO
Enterprise Architecture Professional Journal Vol IX June 2025.pdf
Enterprise Architecture Professional Journal Vol IX June 2025.pdf
Darryl_Carr
IEA_Press_Release_Tullow_Agreement-16-6-2025-1.pdf
IEA_Press_Release_Tullow_Agreement-16-6-2025-1.pdf
businessweekghana
Company Profile [Popular Group of Industries]
Company Profile [Popular Group of Industries]
irtizashirazi
S4F02 Col11 Management Accounting in SAP S/4HANA for SAP ERP CO Professionals
S4F02 Col11 Management Accounting in SAP S/4HANA for SAP ERP CO Professionals
Libreria ERP
Ihor Pavlenko: 丕仗舒于仍仆仆 亳亰亳从舒仄亳 亰舒 亟仂仗仂仄仂亞仂 AI (UA)
Ihor Pavlenko: 丕仗舒于仍仆仆 亳亰亳从舒仄亳 亰舒 亟仂仗仂仄仂亞仂 AI (UA)
Lviv Startup Club
Enhancing Customer Engagement in Direct Selling Through AI Segmentation
Enhancing Customer Engagement in Direct Selling Through AI Segmentation
Epixel MLM Software
BOURNS POTENTIOMETER Provide You Precision
BOURNS POTENTIOMETER Provide You Precision
smidmart
Methyl Iodides Vital Role in Pharma and Agrochemicals
Methyl Iodides Vital Role in Pharma and Agrochemicals
ChemicalsChem Blogs
Power of the Many Masterclasses - 2nd draft .pptx
Power of the Many Masterclasses - 2nd draft .pptx
AlexBausch2
Electronic Shelf Labels & Digital Price Tags in Delhi | Foodcare
Electronic Shelf Labels & Digital Price Tags in Delhi | Foodcare
Foodcare llp
ERP Modernization in 2025: A Practical Guide for CIOs
ERP Modernization in 2025: A Practical Guide for CIOs
Praxis Info Solutions
StarOps- AI-native platform that lets you deploy and manage production infras...
StarOps- AI-native platform that lets you deploy and manage production infras...
StarOps
QuickBooks Keeps Freezing: Causes & Solutions.pptx
QuickBooks Keeps Freezing: Causes & Solutions.pptx
robastwilliams
Order to Show Cause, Show Notice to Employee
Order to Show Cause, Show Notice to Employee
SeemaAgrawal43
Paul Turovsky - A Key Contributor
Paul Turovsky - A Key Contributor
Paul Turovsky
S4F03 Col11 Conversion of Accounting to SAP S/4HANA
S4F03 Col11 Conversion of Accounting to SAP S/4HANA
Libreria ERP
Agentic AI vs Generative AI Key Differences and Use Cases.pdf
Agentic AI vs Generative AI Key Differences and Use Cases.pdf
SoluLab1231
Marketing Assignment presentation of good marketing techniques how to impleme...
Marketing Assignment presentation of good marketing techniques how to impleme...
Priya Raj
Glow Up Your Desk: The MOOJAY Monitor Stand Experience
Glow Up Your Desk: The MOOJAY Monitor Stand Experience
Topmate
The APCO Geopolitical Radar Q3 2025 Edition
The APCO Geopolitical Radar Q3 2025 Edition
APCO
Enterprise Architecture Professional Journal Vol IX June 2025.pdf
Enterprise Architecture Professional Journal Vol IX June 2025.pdf
Darryl_Carr
IEA_Press_Release_Tullow_Agreement-16-6-2025-1.pdf
IEA_Press_Release_Tullow_Agreement-16-6-2025-1.pdf
businessweekghana
Company Profile [Popular Group of Industries]
Company Profile [Popular Group of Industries]
irtizashirazi
S4F02 Col11 Management Accounting in SAP S/4HANA for SAP ERP CO Professionals
S4F02 Col11 Management Accounting in SAP S/4HANA for SAP ERP CO Professionals
Libreria ERP
Ihor Pavlenko: 丕仗舒于仍仆仆 亳亰亳从舒仄亳 亰舒 亟仂仗仂仄仂亞仂 AI (UA)
Ihor Pavlenko: 丕仗舒于仍仆仆 亳亰亳从舒仄亳 亰舒 亟仂仗仂仄仂亞仂 AI (UA)
Lviv Startup Club
Enhancing Customer Engagement in Direct Selling Through AI Segmentation
Enhancing Customer Engagement in Direct Selling Through AI Segmentation
Epixel MLM Software
BOURNS POTENTIOMETER Provide You Precision
BOURNS POTENTIOMETER Provide You Precision
smidmart
Methyl Iodides Vital Role in Pharma and Agrochemicals
Methyl Iodides Vital Role in Pharma and Agrochemicals
ChemicalsChem Blogs
Power of the Many Masterclasses - 2nd draft .pptx
Power of the Many Masterclasses - 2nd draft .pptx
AlexBausch2
Electronic Shelf Labels & Digital Price Tags in Delhi | Foodcare
Electronic Shelf Labels & Digital Price Tags in Delhi | Foodcare
Foodcare llp
Ad

Business behind the buzz final feb 11

Editor's Notes

  • #9: Groupons take? Estimated at $5.5m - Represented 1.2% sales Ford - 99 million impressions
  • #12: Each person had on avg 59 conversation in person