Business communication 3 credibility
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The document discusses different communication styles: - Tell style is used for upward communication like reports where the communicator is authoritative. - Sell style is used to get an audience to change actions and the communicator is participative. - Confer style is used to gather information or opinions from an audience when the communicator does not know the answer and wants to learn, making the communicator democratic. - Join style requires high audience involvement when mutual efforts are needed and the communicator is delegative. The document also discusses establishing credibility with an audience by considering factors like rank, goodwill, expertise, image and morality. Enhancing initial credibility can be done through promotions while acquired credibility is earned through achieving communication goals.
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The document is a presentation by Jay Palter on social media strategies for professionals, outlining the definition and importance of social media in modern communication. It emphasizes the need for trust, engagement, and authenticity in building relationships with audiences, alongside practical tools and strategies for leveraging social media effectively. The presentation also includes case studies and actionable steps for professionals to enhance their online presence and competency in social media usage.Overview8.18
Overview8.18mgklarberg
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1) Managing your career involves maintaining your reputation ("brand") and network ("delivery") through relationships built over time.
2) Effective networking involves building connections through both formal and informal interactions, maintaining contacts even after job changes, and creating online profiles.
3) Developing an online personal brand and professional resume allows one to showcase skills and qualifications to potential employers.Marketing yourself online display
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Presenting to Executives.pdfCollege1235
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The document outlines essential strategies for effectively presenting to executives, emphasizing the importance of understanding the audience, defining clear objectives, and preparing compelling narratives supported by data. It highlights techniques for mastering Q&A sessions, including active listening and addressing concerns, as well as the significance of building credibility and personal connections. Ultimately, successful presentations should focus on influence, relationship building, and continuous improvement to drive meaningful change within organizations.Social Media Strategies for Building Community (SPRA Conference - Oct. 22, 20...
Social Media Strategies for Building Community (SPRA Conference - Oct. 22, 20...Jay Palter Social Advisory
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Business communication 3 credibility
- 1. Defining-&-Developing Shafqat Jilani Business Communication www.TekSof.com
- 2. Your objective Define in a clear way what you want to achieve from the planned communication. List down your main objectives and prepare to achieve those one by one www.TekSof.com
- 3. Your style (How would you Communicate) Tell Style Sell Style Confer Style Join Style www.TekSof.com
- 4. Solution: There are more white sheep than black sheep. www.TekSof.com Shafqat Jilani
- 5. Tell Style When trying to explain, instruct, that you know the answer and want to tell. Tell style is used in up-ward communication like reports, feedbacks, suggestions and complaints Tell style also popular in downward communication while announcing policies, rules, strategies and decisions USER IS AUTHORITATIVE OR AUTOCRATIC www.TekSof.com
- 6. Sell Style When you try to get your audience to do some thing differently. You dont make them learn only but to change their actions Points are followed by strong Arguments COMMUNICATOR IS CALLED PARTICIPATIVE www.TekSof.com
- 7. Confer Style When you are trying to confer or interact with audience to gather information or opinion. When you dont know the answer. When you want to learn the answer. COMMUNICATOR IS CALLED DEMOCRATIC www.TekSof.com
- 8. Join Style When you need or want a very high audience involvement. When audience is willing and knowledgeable. When mutual efforts, thoughts, decisions, actions are required. COMMUNICATOR IS CALLED DELEGATIVE www.TekSof.com
- 10. www.TekSof.com Delegation of Authority Use of Authority Tell Style Sell Style Confer Style Join Style
- 11. Do you see a musician or a girl's face? www.TekSof.com Shafqat Jilani
- 12. Your tone [select a reasonable one] Base your tone on: Your Communication Strategy The sound and volume required Positive Attitude www.TekSof.com
- 13. After the preparation of appropriate communication style and tone, consider the perception of your audience. Consider your own credibility, their beleifs,confidence, and expectations. www.TekSof.com
- 14. Credibility is audiences Perception of the communicator Sense of communicators goodwill & expertise Communicator will not be perceived properly if context of the audience is entirely different from the communicator. Communicators Acheivements, experties and competence will also effect. Audience may give credibility to communicators with no expertise on a certain subject based on other factors www.TekSof.com
- 15. Credibility is not a fake or artificial phenomenon. Image contributes, communicators morality and fairness also effect. Credibility stems from Five factors. RANK , GOODWILL , EXPERTISE , IMAGE , MORALITY & FAIRNESS 油 www.TekSof.com
- 16. Solution: The letter "M" www.TekSof.com Shafqat Jilani
- 17. Initial Credibility The goodwill before communication process Acquired Credibility The goodwill communicator earns after communication process www.TekSof.com
- 18. Enhancing Initial Credibility: Proper promotions Citing main points of communicator Creating a good but realistic imagery Describing achievements of communicator www.TekSof.com
- 19. Enhancing Acquired Credibility By citing communication goals for audiences benefits Identify you with the goal of your audience Use quotations for the reference of audience they would need Associate with well respected people Prepare well before communicating Maintain a high level of confidence Achieve communication goals 油 www.TekSof.com
- 20. Q & A www.TekSof.com